Hiroshi Egami. ROI in Mobile Financial Services and Experiences of Bank of Tokyo-Mitsubishi

Transcription

1 Hiroshi Egami Director and General Manager ebusiness & IT Strategy Division The Bank of Tokyo-Mitsubishi, Ltd Center for MIT Annual Conference Cambridge, MA 17 th April 2002 ROI in Mobile Financial Services and Experiences of Bank of Tokyo-Mitsubishi

2 Agenda 1. Introduction (Video) 2. Expansion of Mobile Usage and and Mobile Financial Services Agenda 3. Our Experiences 4. Future of Mobile Financial Services

3 1. Introduction / Video Video 5Minutes

4 2. Expansion of Mobile Usage Increase of Mobile Phone in Japan Mio

5 Browser Phone in Japan Conventional mobile phone 2. Expansion of Mobile Usage 50 Mio. Browser Phone 70% of Mobile Phone are browser phone with Internet Access Capability

6 2. Expansion of Mobile Usage Variety of Contents on Mobile between the Internet

7 2. Expansion of Mobile Usage Variety of Contents on Mobile Cartoon Characters

8 2. Expansion of Mobile Usage Variety of Contents on Mobile Ring Tones

9 2. Expansion of Mobile Usage Variety of Contents on Mobile News and Weather Forecast and Many Others Digital Camera Function, GPS Function, Audio Player.

10 Financial Services on mobile phone Banking Checking Balance, Simple Fund Transfer Brokerage Find Current Price, Place Orders 2. Mobile Financial Services Market Information, etc.

11 Transition of Mibile Usage in Japan Mobile User from Early Adopter to General Mass 2. Expansion of Mobile Usage Mobile Net Access from Exclusive Service to Commodity New Role of Mobile Phone from Voice to Data Communication Contents from Simple Text to Rich & Colorful Page

12 Our Experiences i-mode Service from the Beginning From Sep (added J-Sky in 2000) Limited Investment Common Platform for Total Direct Service 3. Our Experiences Same User Interface as in Internet Customer can use with ease Increase in mobile Access About 100 thousand transaction per month

13 i-mode Service with BTM Direct Balance Inquiry Fund Transfer Actual Screen Shots 3. Our Experiences Log in Log off

14 Multiple Channel Usage Mobile Convenience Internet (PC-based) Integrated Service Human touch Call Center 3. Our Experiences

15 Daily Change of Access 9,000 90,000 8,000 % 7,000 80,000 70,000 6,000 60,000 5,000 50,000 4,000 40, Our Experiences 3,000 2,000 1, ,000 20,000 10,000 0

16 3. Our Experiences Mobile Access - Average Number of Transaction on Connection Mobile Internet Call Center

17 3. Our Experiences Access method by Age 100% 90% 80% 70% 40 60% 50% 40% 30 30% 20% 10% 0% 20 Direct Banking Total Browser Phone

18 Approach of Bank of Tokyo-Mitsubishi Multi-Channel Strategy Mobile = A Part of Integrated Service Meeting Customer Needs Mobile Finance Killer Application 3. Our Experiences ROI Justification Consideration for Cost and Benefit

19 4. Future of Mobile Financial Services Future of Mobile Financial Services Possibility of m-commerce Niche but Substantial Market Development e-payment for mobile

20 Future of Mobile Financial Services 4. Future of Mobile Financial Services Unique Features of Mobile Anytime, Anywhere and Everybody New Business Opportunities Alerts Limited Offer of Products Ticket Sales

21 4. Future of Mobile Financial Services Future of Mobile Financial Services Need for Different Approach Mobile Net Access Net Access from PC Differentiation on Menu, Products

22 Thank you! Hiroshi Egami Director and General Manager ebusiness & IT Strategy Division The Bank of Tokyo-Mitsubishi, Ltd With Makoto Shibata Senior Manager

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