Digital Payment Trend in Japan
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1 Digital Payment Trend in Japan May 15, 2016 Next Generation IC Card System Study Group Cashless Settlement Ratio (2015) Japan Japan 18% Korea China 54% 55% USA 41% 0% 20% 40% 60% Source: METI FinTech Vision
2 Agenda 1. Settlement Overview 2. Credit Card 3. Debit Card 4. Transport IC Card and Payment 5. Contactless e-money Payment 6. NFC Mobile Payment 7. House Prepaid Card 8. Other Topics 9. Cash 2
3 1. Settlement Overview Share of Personal Consumption by Settlement Method Pay-easy, 5.2% (+1.0p) Japan (2015) USA (2014) CSP*, 3.5% Prepaid etc., 4.1% Check, 10.4% Cash, 16.7% Prepaid e-money, 5.6% (+0.9p) Debit card, 0.2% Bank transfer/ Direct debit, 19.9% ( 0.8p) Credit card, 16.0% (+1.1p) Cash, 49.5% ( 2.4p) Bank transfer/ Direct debit, 14.6% Debit card, 24.5% Credit card, 29.6% * CSP: Convenience Store Payment Source: CREDIT SAISON CO.,LTD. Credit Saison estimates based on materials published by the Ministry of Economy, Trade and Industry, Nihon Card Business Institute s New Payment Report, Mitsubishi UFJ Research and Consulting, and other companies and associations. Source: THE NILSON REPORT 3
4 Comparison of settlement amount per transaction (Yen) 50,000 40,000 30,000 20,000 J-Debit All debit card Credit card Brand debit e-money 10, Source: Bank of Japan Ref. 10,000 US$89 100,600 4
5 2. Credit Card Trend of credit card shopping vs private final consumption expenditure (trillion yen) Credit card shopping Private final consumption expenditure 17.0% 18.0% 17.0% % 16.0% % 14.1% 14.3% 15.0% 14.0% % % Source: JCA By 2020, all credit payment terminals support IC(EMV) cards But no description about contact/contactless : contactless technology is optional. Tokenization On-us transactions, a major way in Japan, prevent full-fledged tokenization services from spreading. 5
6 3. Debit Card J-Debit Started in March, 2000 Promoted by Japan Debit Card Promotion Association 1077 financial institutes issue the cards (as of March 21, 2017) Around 450,000 terminals available nationwide Cash cards issued by bank can be used without prior procedure No annual fee, no age limit Credit Brand Debit Introduced around 2006 in Japan Available at the shops accepting credit cards VISA Debit : 44million places globally JCB Debit: 31million places globally Also used for net shopping and cash withdrawal Annual fee needed occasionally Senior high-school age and over (million) Debit card transaction volume J-Debit Brand debit Source: Japan Debit Card Promotion Association Source: Bank of Japan 6
7 4. Transport IC Card and Payment Transport IC card situation in Japan Transport operators started implementing IC card ticketing system individually from 2001 Nationwide major ten IC card interoperability completed in March 2013 More than 120 million interoperable IC cards issued (as of Oct. 2016) 4,804 stations / 44,115 buses accept the cards Further nationwide interoperability is ongoing Transport IC card used as e-money payments 379,000 shops accept payment by the cards (as of Feb. 2017) 140 million monthly transactions per month (Max. in Jul 2016) Connected thin-client terminals contribute to the further touch points IC card tickets throughout Japan have become interoperable 7
8 Contactless e-money Payment e-money payment transaction trend Number of e-money cards and mobile (million times) (trillion yen) (million pcs) 6, % 5, % 4, % 3,000 2,000 1, % 6% 4% 2% others mobile Percentage of moble Transactions Transaction Amount % Figures cover pre-paid e-money payment using devices in which contactless IC chip is embedded. ios, 4.9% These are calculated by submitted data from eight e-money issuers, i.e., electronic money service - "Rakuten Edy", public transportation services - "Suica, "Kitaca, "SUGOCA, PASMO, "ICOCA", and services by retail companies - "WAON, and "nanaco". The value and volume of transit fare collections are not included. Android others, 95.1% Android others, 74.5% ios, 25.5% Android others, 55.9% ios, 44.1% Source: Bank of Japan Source of the mobile OS share: MM Research Institute 8
9 6. NFC Mobile Payment Progress of NFC mobile payment in Japan Develop NFC by Sony & Philips JCB QUICPay (credit service) 7&I nanaco (e-money) NFC smartphone with FeliCa NTT DOCOMO id (credit service) AEON WAON (e-money) 2004 FeliCa Mobile Wallet Service Mobile Edy (e-,money) NFC Forum 2006 JR East Mobile Suica (transit) 2010 FeliCa on smartphone Source: Sony Corporation 9
10 NFC Mobile Payment with more globalization Source : FeliCa Networks Inc. Since 2016, Apple Pay and Android Pay TM have been also available for use in Japan, by taking advantage of the NFC(Near Field Communication) standard and other international standards. Apple Pay payment scheme Payment type Relevant card Payment service In-app payment brand note Prepaid Suica Suica - Transport ticket / e-money payment Post pay Aeon, dcard, Softbank, MITSUI SUMITOMO, Cedyna, JP BANK, Life, etc JCB group, Amex, EPOS, Orico, SAISON, JACSS, Seven, VIEW, MUFG, UCS, RAKUTEN, etc id JCB, Mastercard, AMEX Credit card QUICPay JCB, Mastercard Credit card 10
11 7. House Prepaid Card (tiillion yen) 14,000 Forecast of prepaid settlement market in Japan Others Contactless e-money House prepaid Brand prepaid 12,000 10,000 House 1.9 trill yen 8,000 6,000 House 1.1 trill yen 4,000 2,000 0 FY2015 FY2016 (Forecast) FY2017 (Forecast) FY2018 (Forecast) FY2019 (Forecast) FY2020 (Forecast) FY2021 (Forecast) Source: YANO Research Prepaid Settlement Market 2016 The prepaid settlement market in FY2021 expands to 13 trillion yen House prepaid settlement will reach 1.9 trillion yen in FY2021 Three major solution providers are developing the house prepaid market 11
12 8. Other Topics Various payment method Barcode payment Convenience store franchise Lawson started accepting Alipay in January 2017 at its around 13,000 stores. Lawson also introduced another barcode type payment called LINE Pay. Bluetooth payment Origami Pay is making use of ibeacon Bluetooth technology for its payment, available at some shops and taxi. Virtual currency Bitcoin Around 5,000 shops accept Bitcoin payment in Japan as of April A large electronic appliance store BIC CAMERA recently introduced Bitcoin payment at its two stores firstly in order to appeal inbound tourists. The Act on Financial Settlement revised on April 1 st has positive impacts on the spread of Bitcoin payment. MUFG Coin by a Japanese mega bank Mitsubishi UFJ Financial Group Inc. is planning to introduce its own virtual currency by March
13 9. Cash (million pcs) 700 Number of coin production ( ) Consumption tax rate has risen from 5% to 8% Source: Japan MINT Demand for small coins - 1 and 5 - are decreasing these days due to the spread of digital payments. After the consumption tax rate rose from 5% to 8% in 2014, small coins have been used less than expected after all. 13
14 Q&A / Discussion 14
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