Bruce Payne Trapeze Group, Traveler Information Product Manager Mississauga, Ontario

Transcription

1 Providing Personalized, Real-Time and Mobile Transit Information Services Bruce Payne Trapeze Group, Traveler Information Product Manager Mississauga, Ontario

2 Agenda Mobile Technology Comparison/Trends Know Your Passengers The Mobile Enterprise The Mobile Ticketing Future

3 Mobile Technology Comparison SMS Mobile Web Mobile Apps + Universally familiar Works on any phone Weak network is OK Can be proactive Rich, interactive content One service works for most phones HTML5 Revival Advanced features Advanced design Usable offline App store distribution High usage potential Very restricted content - Message costs Unreliability Competition from Twitter, Facebook, IM Needs 3G to be effective Platform specific For an elite group? Development costs 3

4 Mobile Technology Trends Feature Phones (and SMS) Are All But Dead, Long Live the Smartphone? Bigger is Better? Android Galore? Location-based social commerce Mobile Payments (and NFC?) finally make a mark in the US

5 Know Your Passengers Registration to build personal profile Name, , phone #, preferences, payment information Survey your passengers Analyze your passenger s behaviour Review industry trends

6 The Mobile Enterprise Support multiple devices and platforms Provide a mobile, agency branded portal Applications for all passenger needs Ticketing Trip planning Live departures Travel news

7 The Mobile Enterprise Provide a real value with your real time data The passenger has the sign in their hands Use both push and pull technologies

8 The Mobile Ticketing Puzzle There are 5.9 billion mobile subscribers (that's 87 percent of the world population) Half a billion people worldwide will use their mobile devices as travel tickets on metros, subways and buses by 2015, according to new forecasts from Juniper Research The US m-commerce market will be US$31 billion by in 8 mobile subscribers will use m- ticketing in 2015 for airline, rail and bus travel, festivals, cinemas and sports events Canalys (February 2012): finds that 48.8 percent of smartphones shipped in 2011, shipped with Google s free Android OS. Canalys points out that smartphones now outsell PCs Juniper Research (April 2011): Almost 300 million or 1 in 5 or smartphones worldwide will be NFCenabled by 2014 Mobile ticketing is expected to capture around 40% share of the total m-payment market by 2014

9 Is Mobile Ticketing The Future? A new report from Juniper Research has found that the number of tickets delivered to mobile phones worldwide will more than quadruple to 23 billion by 2016.Worldwide, mobile users are now beginning to adopt mobile tickets as an integrated part of their mobile lifestyle Selling and delivering tickets via mobile device enables these companies to reduce their staffing and real estate requirements, translating to increased profitability The report warns, however, that mobile ticketing applications must be simple to use and win the confidence of the user both in terms of the security and reliability of the mobile ticketing service

10 Mobile Ticketing Applications Buy tickets quickly, anywhere Activate when needed Secure ticket purchases Work on virtually all mobile phones Sophisticated anti fraud features Single trip plans, zonal fares, period passes, and more Ticket redemption Visual, Barcode, NFC

11 Arriva Example Over a million mobile bus tickets sold Over 40,000 subscribers Across 4,500 buses Approximately 1000 routes served We can roll it out across our networks without any downtime for vehicles or costly on-board technology. We believe the convenience of having their ticket on their mobile will encourage more customers to take up our multijourney tickets. Mike Cooper, Managing Director, Arriva UK Bus

12 Arriva Example Winner of the 2011 Innovation Award for the Arriva M-Ticket (UK Bus Awards)

13 Providing Personalized, Real-Time and Mobile Transit Information Services Thank You!