Ring Back Tone service. March 2013

Transcription

1 Ring Back Tone service March 2013

2 RBT service it is all about mobility, interactivity and entertainment Key steps to be undertaken to boost the RBT sales: - Promoting the content through all possible channels of the mobile operator - Launching affiliated and other types of networks - Flexibility in RBT campaigns and involvement in bundles (i.e. RBT + ringtone, RBT + wallpaper) - Developing special RBT applications

3 Marketing campaigns channels it is all about mobility, interactivity and entertainment - DSTK (Digital SIM Tool Kit) campaigns 2-3 times per week - Weekly multimedia info messages with topic related RBT download link - Facebook campaigns on the official operator s page catchy information about a song or showing high chart ranking, YouTube views etc. + details how to be purchased (once per week) - WAP banners on the wap home page (renewed on weekly base)

4 Marketing activities it is all about mobility, interactivity and entertainment - Careful distinction of the RBT categories in conformity with the country specifics - Genre categories - Artist categories - Promo price category - Chart/Top categories - Option for customizing the RBT categories and regular update of the categories - Option for the customers to record and upload their own tones and assign a specific tone to a caller or group of callers - Option for playing different tones based on the time, date or day of the week. - IVR for artists campaigns

5 Marketing activities it is all about mobility, interactivity and entertainment - When a subscriber is purchasing RBT to see option for sending (i.e. buying) RBT as a present to a friend - When a customer is buying a ringtone a suggestion for RBT purchase to be sent automatically for the same artist or same genre - Option to customize what caller or a group of callers hear until the user answers the phone - Offering free RBTs with mobile device offers or other types of promotions - Option for a customer to subscribe automatically and to purchase RBT that he/she heard while calling someone. - Launching games, where the customers who bought RBT can participate in a lottery to win a prize (i.e phone accessories or other type of mobile content like ringtones, games)

6 Business proposition it is all about mobility, interactivity and entertainment - TERACOMM would like to propose new innovative way of using RBT service for business customers, as a advertising tool. - Customized RBT - Corporate RBT - Sponsored RBT - Customized Business RBT Companies will be able to define RBT to all their corporate numbers. Clients calling corporate numbers will listen greeting, RBT of the company or some short commercial. - Operator can use this feature as a loyalty tool for Corporate customers. - Sponsored RBT Companies can sponsor corporate RBT, which will be available for free download, and the cost will be cover by the company. This feature is especially interesting because we are using RBT platform as a advertising tool, promoting corporate product and services. - There is possibility for additional benefit for subscribers and advertisers, because we can make loyalty toll where subscribers for setting up, commercial RBT, can gather additional benefits as a free wall paper, theme, ring tone

7 Content management

8 Content management

9 Network Implementation GMSC Centered Architecture popular in GSM Other Network Alternatives Intelligent Network (popular in fixed networks) NGN Network 3G and specific networks

10 Network Implementation GMSC Centered Architecture

11 Network Implementation Ringback Tone Service callflow sampling IAM to P-GMSC. SRI from P-GMSC to HLR. HLR checks RBT subscription. PRN from HLT to Terminating MSC/VLR. PRNack from Terminating MSC/VLR to HLR. SRIACK from HLT to P-GMSC. IAM from P-GMSC to Terminating MSC/VLR. ACM from Terminating MSC/VLR to P-GMSC. IAM from P-GMSC to IVR. ACM from IVR to P-GMSC. ACM from P-GMSC. ANM from Terminating MSC/VLR to P-GMSC. REL from P-GMSC to IVR. ANM from P-GMSC HLR Provisioning On subscription the RBT platform trough MML or other interface provisions the RBT Supplementary Service Class in the HLR

12 Network Implementation Standard features Enhanced features GMSC Centered Configuration Purchase While Listen USSD, SMS and WEB Provisioning USSD and WEB Self Care Manual or batch RBT generation MP3 and.wav audio files Random tone activation Dedicated tone activation Date and Time tone activation Customer specific tone activation 3 rd party content provider integration Sound Quality Control & Optimization IN Centered configuration NGN Centered configuration Network specific integration 3G call-flow implementation 3G Video Ringback Tone Sun Solaris OS Location Base RBT Comprehensive CDRs and call statistics Web based administration and OMC Real-time QoS SNMP Alarming Linux RedHat OS

13 Allterco Group Sofia Bucharest Skopje Budapest Berlin Las Vegas Singapore Malaysia Head Office: 81 Nikola Petkov Blvd, 1619 Sofia, BULGARIA Office: Fax: Mobile: d.dimitrov@teracomm-group.com Thank You!