Menu. MeMe Platform Reach and Engage Basic Engagement Campaign Attributes Targeted Delivery Mechanics

Transcription

1 MeMe Platform Reach and Engage Basic Engagement Campaign Attributes Targeted Delivery Mechanics Benefits for the MNO Campaign Examples MeMe is fully measurable Malawi Data Campaign Westgate Movie Marathon Advanced Methods of Engagement and USSD Sponsored Gaming Advantages of USSD Sponsored Gaming Case Study Masterpass Race Case Study Hansa Switch at 6 Contact Details

2 MeMe Platform MeMe, our measurable mobile media platform, geo tags and enriches existing mobile messages based on a subscriber s location in an unobtrusive manner, allowing subscribers to discover new content and engage with new services.

3 Reach MeMe delivers an informative snippet that can reach consumers in a measurable and targetable manner Balance Enquiry 200 Fragrance for all tastes, Papillion - available now at Cream Shop - cnr First Avenue and Union. Only $1.00 each! Engage MeMe creatively enlists consumers to engage with brands in a manner that stimulates interest and future opportunities

4 Basic Engagement The engagement process uses customer interactivity to drive product or service adoption, engagement, loyalty, sharing, data compilation and sales using a measurable, innovative and mobile method. Call me back Surveys Go to website Click for voucher Want to open a high interest savings account today? 1. Call me 2. No thanks What soft drink do you prefer? 1. Coca Cola 2. Pepsi 3. Nestea 4. Other We have sent you an SMS with the link. Go to: Get 30% off paint at MrPaint. 1. Send me a voucher 2. Go to Portal

5 Campaign Attributes Targeted by MeMe Time Location Marketing Campaign Deliver your content to the right person at the right time in the right place on their mobile phone with no cost to them.

6 MeMe Delivery Mechanics Triggered by: Please call me Tariff lookup Balance lookup Start of call notification End of call notification Low balance notification Content displays Here Content goes here Advertisement Time Location Content Understand your customers Get real time customer feedback Cultivate loyalty among customers Incorporate rewards, loyalty points and unique gamification elements Drive product and service awareness Monetize your inventory through the Digitata MeMe Portal Deploy targeted, relevant campaigns in minutes

7 Benefits for the MNO A platform to communicate and promote your products and services to selected customer segments. Create subscriber campaigns through existing pull or push events initiated by user or network at start of call, end of call, USSD engagement or SMS notification. Increase service uptake and associated revenues by simplifying the product discovery phase with MeMe targeting. Monetize your inventory to third-party content providers and advertisers using our hosted portal, built-in rate cards and work flow system. MeMe caters for internal MNO campaigns addressing CLM objectives, monetizes your inventory from brand advertising and creates a channel for premium content monetized through third-party sponsorship.

8 Campaign Examples Discount for the cell 60% Dial *135*9# to secure a limited offer 10MB data bundle for K55 20% Discount to local calls. Play Operator Quest to learn more about our products and service! Just dial*135*7# 90% off call. Fragrance for all tastes. Papillon - available now atcream Shop - cnr Avenue and Union. Only $1.00 each. 90% off call. Paralympian Oscar Pistorius has been found guilty of culpable homicide in the death of Reeva Steenkamp Dial*135# for more info. Reach Operator Internal Promotions Reach Operator Internal Campaigns Reach Brand Advertising Reach Sponsored Content

9 MeMe Is Fully Measurable Using the MiMeMe online portal, MeMe provides the content provider with: - Accurate real time tracking (graphs) - Revenue insights (numbers)

10 Malawi Data Bundle Campaign - Results Discount Lookup Discount for cell Chayamba this *150*0# hour: 95%. - Dial *200*7# *200*7# to get 10MB with K55 You have purchased 10MB at K55 Month on Month Increase in Data Bundle Purchases Immediate Increase in Data Bundle Purchases 8.7% 6.2% 12.8% Operator Case Study Week on Week Increase in Data Bundle Purchases

11 1 of 3 Westgate Movie Marathon - Results Reach Cells around Zimbabwe Westgate Ster Kinekor were targeted. Start of Call

12 2 of 3 Westgate Movie Marathon - Results Engage Dials *358*321#

13 3 of 3 Westgate Movie Marathon - Results Favourite Movie Genre 41% 30% 12% 9% 8% Action Comedy Drama Animation Thriller Campaign CPM $4.50 Campaign cost per unique subscriber $ Increase in move ticket sales over weekend vs previous weekend 28% Conversion rate 48.68% Messages sent 100,407 Unique subscribers reached 24,153 Interactive vouchers redeemed 11,858

14 Advanced Methods of Engagement Digitata Insights USSD Sponsored Games Engage with mobile users using Digitata Insights USSD Sponsored Gamification With over half of Africans still using feature phones and therefore without access to mobile gaming apps, Digitata Insights is making mobile gaming accessible to millions of consumers by using USSD technology to create games that do not require a smart phone or data. USSD is still widely used in countries where smartphone penetration remains low. An average of 26.7 million unique users every month visit the star dial menus of South Africa s 2 largest operators. Digitata Insights USSD sponsored games are interactive, text-based games available to users of all types of mobile phones, from basic, through feature to smart phones. Digitata Insights can create a unique USSD-based game especially for your brand. The user experience is fully customized to educate players on your brand and products, to incentivise desired behaviours and inspire customer loyalty.

15 Advantages of USSD sponsored gaming Bringing interactive bespoke games to all mobile devices Allows brands to educate consumers in a fun and entertaining way, incorporating the theory of game thinking Zero rated channel - consumers can engage with brands at no charge to the subscriber DATA No data costs or App download required to play. Text based USSD messages with up to 160 characters per page. Multi player functionally points and leaderboards create a competition element between players. Enables your brand to measure engagement with consumers real time tracking through our online portal To enhance stickiness, offer the consumer rewards / incentive in the form of data, airtime, vouchering etc.

16 Name Age Gender What do you earn per month? What bill do you need to pay next? Which bank issued your card? 600,020 The Masterpass Race Case Study Masterpass Race MMA Smarties award winning campaign, the MasterPass Race by MasterCard was a highly successful sponsored USSD game campaign. The MasterPass Race is a free-to-play game taking the player on an epic journey through South Africa. The game has a total of 17 levels one for each of 17 facts about Masterpass that made up the product education aspect of the game. The player becomes the hero in the story, playing soccer in East London, walking the beaches and surfing in Durbs, catching a rhino poacher, sipping cocktails in Sun City a real adventure! Congratula ons! Points saved. Level 1/17 completed.the MasterPass app is FREE! You can download it now. 1. Proceed 2. Download MasterPass app 3. Main menu info. Average time for finishing the game 45 minutes Players to start the game 688,749 Number of app downloads 311,122 Number of times MasterPass branding has been seen 29,240,000 Players to complete profile Players to finish the game 252,927 The purpose of the game was to educate the market on the benefits of making safe, secure and fast payments with Masterpass, the global digital payment service and to promote its widespread adoption.

17 Case Study Hansa Switch at 6 Switch at 6 by Hansa was a free-to-play, sponsored USSD game campaign, that ran on South Africa s largest mobile network. The purpose of the campaign was to educate South Africans on the special intrinsic characteristics of Hansa Pilsener, and to encourage them to switch to Hansa Pilsener. A trivia game on pilseners allowed players to learn about pilseners in a fun and entertaining way. Hansa also included a beer brewing game. The game involved virtually mimicking the brewing process through gamification. Players virtually crafted or brewed the beer, including gathering or harvesting of the hops. SWITCH AT 6 Number of players to complete the Trivia game 133,806 Percentage of Trivia players that also completed their profiles 124,000 Total beers brewed 700,196 Most beers accumulated by a single player 4,769 Engagements 20,000 The game provided a fun and engaging experience, giving a positive view of the Hansa brand, while at the same time gathering user data that could be used later for further interactions with the consumer. service from Mastercard.

18 Contact Details