Managed Services Community Meeting August 4 th, :00-4:45

Transcription

1 Managed Services Community Meeting August 4 th, :00-4:45

2 Introducing Graphic recording of community meetings Recordings will be on display Tuesday in the Member Center Copyright (c) 2014 CompTIA Properties, LLC. All Rights Reserved. CompTIA.org 2

3 CompTIA Anti-Trust Statement CompTIA has a policy of strict compliance with federal and state anti-trust laws. You agree to avoid discussing certain topics that could result in an unreasonable restraint of trade when participating at any CompTIA events or activities. Copyright (c) 2014 CompTIA Properties, LLC. All Rights Reserved. CompTIA.org

4 Today s Meeting Agenda Welcome Housekeeping Community Business Sales and Marketing Best Practices for MSP s Chris Wiser MSP & Vendor Panel on RMM & PSA Best Practices Moderated by Steve Alexander, Panelists- Kenneth May, Charles Tholen, Amy Hodge, Dave Sobel Closing Copyright (c) 2014 CompTIA Properties, LLC. All Rights Reserved. CompTIA.org

5 Executive Council Chair John Tippett VP of New Markets SnapAV Vice Chair Vince Tinnirello CEO Anchor Network Solutions Executive Council Amy Hodge Director of Community Connectwise Executive Council Kelly O'Bray Regional Manager GFI Max Copyright (c) 2014 CompTIA Properties, LLC. All Rights Reserved. CompTIA.org

6 Executive Council cont d Executive Council Frank Picarello COO TeamLogic IT Executive Council Rob Rae VP of Business Development Datto Executive Council Chris Wiser CEO TechSquad IT Executive Council Frank Ballatore President The New England Computer Group Executive Council Andrew Harper CEO Gaeltek, LLC Copyright (c) 2014 CompTIA Properties, LLC. All Rights Reserved. CompTIA.org

7 Community Initiatives Adding a Line of Business to a Managed Services Practice - Provide guidance on why, when and how to add a new line of business to your managed service practice. Deliverables will be in phases based on community feedback on priorities and desired first topic. Status Initial content exploratory phase. Next steps Compile results from community requests; locate SME s, advisors and develop content Managed Services Trustmark Mentorship Provide mentors from within the community to solution providers new to managed services and needing some best practice assistance on business processes required to attain the Managed Services Trustmark Status Vetting stage Community Survey and Content Delivery Survey the community for the topics they would like content developed and delivered Status Survey completed February 10, 2014; Four of the topics delivered at AMM and via webinar; two additional topics being delivered at ChannelCon; Fast Facts on topics presented in development Copyright (c) 2014 CompTIA Properties, LLC. All Rights Reserved. CompTIA.org

8 Sales & Marketing Best Practices for MSP s Chris Wiser CEO and Founder TechSquad IT

9 BUILDING YOUR SALES & MARKETING MACHINE

10 Are you a BINGE MARKETER?

11 BINGE MARKETING IS NOT A SUCCESSFUL METHOD What you need is a MARKETING PLAN

12 PRINT-DIGITAL-VOICE MULTI-MEDIA PROGRAM Always start with a 90 day plan Make it something you can do

13 Advertise We use Google Adwords with Stong Negative Keywords

14 Have your phones answered by a real human

15 Example website Squeeze Page with Signup Form & Free Report

16 Example Facebook Ad

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18 Turn yourself into a Celebrity Write a book!

19 The bottom line If you want to grow your company you cannot simply count on referrals.

20 The benefits of adding outsourced appointment setting to your marketing

21 PLAN EXECUTE BUILD SYSTEMS

22 RMM & PSA Best Practices Panel

23 Moderator Steve Alexander, President of MSP-Ignite Steve has been involved with providing IT Services since His focus on recurring revenue models has helped him sell both of his MSPs and has had him involved in over a dozen mergers and acquisitions. Steve has served on the Advisory Boards of local Nonprofits as well as national Business Advisory Groups. His focus and experience in building business equity through strong internal systems and a focus on predictable recurring revenue is an asset to anyone in the IT Industry. Copyright (c) 2014 CompTIA Properties, LLC. All Rights Reserved. CompTIA.org

24 Panelists Ken May CEO and Co-Owner of Swift Chip So California based full service IT firm. Voted Top Channel Influencer of the SMBnation 150 Charles Tholen President and CTO, Cognoscape LLC 22 years experience in systems mgmt & Security Autotask Rockstar/MVP Amy Hodge Director of Community ConnectWise. Joined ConnectWise in 2009 BS from University of AZ Dave Sobel Director of Partner Community, GFI Max Dave is regarded as a leading expert on cloud computing, mobility and virtualization Copyright (c) 2014 CompTIA Properties, LLC. All Rights Reserved. CompTIA.org

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26 THANK YOU