PERC Update Survey. January 12, 2018

Transcription

1 PERC Update Survey January 12, 2018

2 BACKGROUND Purpose Understand how best to meet the needs of PERC Update readers to deliver content that helps propane professionals grow gallons. Methodology PERC provided an electronic survey link in the Nov. 17, Dec. 8, and Dec. 15 PERC Update issues, and promoted it on the PERC Facebook page. 134 respondents began the survey.

3 PERC UPDATE SUBSCRIPTION 87% indicated receiving the PERC Update. About 60% of nonsubscribers indicated they would like to sign up for the PERC Update. 10% 2% 87% Yes No I dont know Do you currently receive the free PERC Update e-newsletter? (n=134) Do you want to sign up for the PERC Update? (n=15)

4 YEARS SUBSCRIBED Over half indicated being a PERC Update subscriber at least 3 years. 31% 29% 26% 14% Less than 1 year 1-2 years 3-5 years More than 5 years How long have you been a subscriber of the PERC Update? (n=114)

5 PERC UPDATE OPEN RATE Over three-quarters indicated opening the PERC Update weekly. 77% 19% 4% 0% Every week At least once a month A couple times a year Never How often would you say you open the PERC Update Newsletter? (n=114)

6 STORY CLICK FREQUENCY Very often 5% Often 30% Sometimes 52% Rarely Never 2% 11% I do not have time to read the complete story 47% The story summaries in the provide sufficient information 40% The material does not interest me 13% When you do open the PERC Update, how often do you click on the links inside the stories for additional content? (n=112)

7 PERC UPDATE INTERESTED TOPIC AREAS Safety & training Residential & commercial Supply & infrastructure news PERC marketing campaigns MTST Autogas and on-road engines Profiles of propane professionals Agriculture Council meeting updates Forklifts/material handling Advisory Committee activites Landscape/Golf/Turf Other 2% 8% 25% 24% 20% 18% 16% 56% 48% 43% 43% 75% 72% What topic areas are you most interested in reading about in the PERC Update? (n=108)

8 MATERIAL TO SEE MORE OF IN PERC UPDATE New technology, applications, appliances Marketing sales tools Research studies PERC podcasts & webinars Trade show updates & activities Infographics Videos featuring propane professionals Storm-related preparedness & Customer testimonials Other 5% 30% 28% 24% 24% 24% 23% 15% 62% 59% Please indicate which of the following you would like to see more of in the PERC Update. (n=106)

9 COMMENTS, OTHER DESIRED CONTENT Industry-wide new products and operation concerns. Plus additional information to grow gallons with the VW settlement. Projects that are actually working and bringing in new gallons. I am a new subscriber. I am enjoying the articles and tools that you make available.

10 LAYOUT & READABILITY 19% 18% 14% 27% 67% 69% 54% 58% 14% 14% 32% 14% Overall layout and organization Quality of the content Choice of topics Easy to read and navigate Very Dissatisfied Dissatisfied Neutral Satisfied Very Satisfied As you review the snapshots above, please indicate your level of satisfaction with the following: (n=96)

11 STORY LENGTH 94% The right amount of information 1% Too much information 5% Not enough information More specifics including useful numbers, details, and resources Did you find the story descriptions to provide... (n=96)

12 USEFULNESS 67% 24% 43% 5-Very useful % Useful 2 1-Not at all useful On a scale from 1 to 5 (5 being most useful), how useful do you find the PERC Update? (n=95)

13 PREFERRED WEEKDAY TO RECEIVE Over half still prefer to receive the e-newsletter on Fridays. Top Choice Choice 2 Monday 22% 20% Tuesday 10% 22% Wednesday 12% 21% Thursday 4% 29% Friday 52% 9% Which day(s) would you prefer to receive the PERC Update? (n=91)

14 DEMOGRAPHICS

15 ROLE WITHIN THE PROPANE INDUSTRY Propane retailer/supplier Consulting or communication company Equipment supplier Insurance company Trade association Government agency Propane producer Other I do NOT work in or with the propane 7% 5% 3% 2% 2% 1% 6% 7% 67% Please indicate your role within or on behalf of the propane industry. (n=106)

16 YEARS IN THE PROPANE INDUSTRY 34% 21% 19% 26% Less than 5 years 5-10 years years More than 20 years How many years have you been in the propane industry? (n=98)

17 JOB TITLE Owner Executive CEO President SVP VP Manager Safety Manager Technician Office Manager Customer Service Representative Driver Other 2% 3% 2% 10% 10% 11% 14% 22% 27% Which of the following best reflects your job title? (n=93)