Harnessing Tourism Human Resource for AEC Competitiveness

Transcription

1 Harnessing Tourism Human Resource for AEC Competitiveness Raising Travel and Tourism Competitiveness in the Philippines Towards ASEAN Integration November 2014 Asian Institute of Management

2 What Should We Discuss? 1 Implications to Philippine Tourism 2 Improving quality of HR and implementing the ASEAN-MRA on Tourism Professionals 3 Government initiatives and convergence activities

3 Pillars of the ASEAN Community 2003: ASEAN Leaders resolved to establish an ASEAN Community by 2020 Economic Socio- Cultural 2007: ASEAN Community target fast-tracked to 2015 Political Security The AEC is a FRAMEWORK for progressive community-building that extends beyond 2015

4 ASEAN Tourism Performance 2013/2012 RANK Member Country Jan-Dec 2013 Jan-Dec 2012 Growth (%) 1 Thailand 26,546,725 22,353, Malaysia 25,715,460 25,032, Singapore 15,619,485 14,500, Indonesia 8,802,129 8,044, Viet Nam 7,572,352 6,847, Philippines 4,681,307 3,830, Cambodia 4,210,165 3,584, Lao PDR 3,795,045 9 Myanmar 2,044,307 3,330, ,058, Brunei Darussalam 224, , TOTAL 99,211,879 88,795,

5 Relatively Abundant Labor Force: Free Flow of Labor? According to United Nation's estimate, Singapore and Thailand will approach the peak of their working age population in 2018 and 2020, respectively. In 2015, the influx of ASEAN workers moving around will be affected by facilitation issues work permits, professional certification, and willingness of businesses to hire foreign workers to adapt their skills and attitudes.

6 ASEAN VISION 2020 Signed on June 14, 1997 Creation of a stable, prosperous and highly competitive ASEAN Economic Region Free flow of goods, services and investments Equitable economic development and reduced poverty and socio-economic disparities Enhanced political, economic and social stability ASEAN MRA on Tourism Professionals Awareness Seminar

7 ASEAN Tourism Strategic Plan (ATSP) Strategically increase the quality of HR Develop a set of ASEAN Standards Implement the MRA Provide opportunities for increase knowledge and skills development

8 MRAs 1. Accountancy Services 2/09 2. Medical Practitioners 8/08 3. Nursing Services -12/06 4. Electronic and Electrical Equipment 12/05 5. Dental Practitioners - 8/08 6. Engineering Services - 12/05 7. Surveying/Architecture- 9/07 8. Tourism Professionals -11/12 PRC none

9 MRA Objectives To facilitate mobility of Tourism Professionals/ Workers; To exchange information on best practices in competency-based education and training for Tourism Professionals; and To provide opportunities for cooperation and capacity building across ASEAN member countries.

10 MRA Infrastucture REGIONAL LEVEL 1. The ASEAN Tourism Professional Monitoring Committee (ATPMC) 2. The ASEAN Tourism Professional Registration System (ATPRS) NATIONAL LEVEL 1. The National Tourism Professional Board/Agency (NTPB) 2. The Tourism Professional Certification Board (TPCB)

11 Existence of TPCB Existence of NTPB National Laws and Regulations that would hinder implementation of MRA Alignment of National Qualification Framework with ASEAN Collaboration among government, industry and training institutions English Language Availability of training institutions

12 Competency & Labor Division Listing 242 competency from ASEAN Common Competency Standards for Tourism Professionals (ACCSTP) 2 primary and 6 secondary labor divisions 32 job titles 52 qualifications Certificate II Certificate III Certificate IV Diploma Advanced Diploma Combination of: Core and Generic Competencies Functional Competencies

13 Six Labor Divisions Primary Division (First Labor Division) Hotel Services Travel Services (Second Labor Division) Front Office Housekeeping Food Production Food and Beverage Services Travel Agency Tour Operations

14 Hotel Services (23 job titles) Front Office 1. Front Office Manager 2. Front Office Supervisor 3. Receptionist 4. Telephone Operator 5. Bell Boy Housekeeping 1.Executive Housekeeper 2.Laundry Manager 3.Floor Supervisor 4.Laundry Attendant 5.Room Attendant 6.Public Area Cleaner Food Production 1. Executive Chef 2. Demi Chef 3. Commis Chef 4. Chef de Partie 5. Commis Pastry 6. Baker 7. Butcher F&B Services 1.F&B Director 2.F&B Outlet Manager 3.Headwaiter 4.Bartender 5.Waiter

15 Travel Services (9 job titles) Travel Agencies 1. General Manager 2. Assistant General Manager 3. Senior Travel Consultant 4. Travel Consultant Tour Operator 1. Product Manager 2. Sales and Marketing Manager 3. Credit Manager 4. Ticketing Manager 5. Tour Manager

16 Go to: Press here

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18 ASEAN MRA Implementation: ROLES OF DOT, TESDA and TIBFI Tourism: Gateway to Success to Economic Growth Philippine Women s University, 26 October 2014

19 DOT AS NATIONAL TOURISM ORGANIZATION (NTO) Refer to the government institutions in charge of the tourism sector of ASEAN Member States Develop, coordinate and implement work programmes/plans to enhance cooperation in tourism Provide a mechanism to promote participation from the private or business sector and non-government organizations Represent the Philippines in the ASEAN Tourism Professional Monitoring Committee (ATPMC)

20 TESDA AS TOURISM PROFESSIONAL CERTIFICATION BOARD (TPCB) Government board or agency authorized by the government of each ASEAN Member State primarily responsible for the assessment and certification of tourism professionals Assess qualifications and/or competencies of tourism professionals as specified in the ASEAN Common Competency Standards for Tourism Professionals (ACCSTP) Issue certificates to tourism professionals whose qualifications and/or competencies comply with the ACCSTP Develop, process and maintain a registry of certified tourism professionals and job opportunities

21 TIBFI AS NATIONAL TOURISM PROFESSIONAL BOARD (NTPB) Refers to the Board for Tourism Professionals composed of representatives from the public and private sectors including the academia and other relevant tourism stakeholders as identified by the ASEAN NTOs. Create awareness and disseminate information about the ASEAN MRA Promote, update, maintain and monitor the ACCSTP and the CATC Facilitate the exchange of information on assessment procedures, criteria, systems, manuals and publications relating to the MRA Facilitate the exchange of best practices in the tourism sector

22 Private : HRAP PTAA AHRM TIBFI Composition a s o f S e p t e m b e r COHREP UFTE PACEOS EHAP Government : DOT TESDA UP-AIT HSMA PHILTOA AAHRMEI Labor : NUWHRAIN-APL NATSA Tourism Congress

23 CHALLENGES Tourism: Gateway to Success to Economic Growth Philippine Women s University, 26 October 2014

24 Challenges Brain drain of trained tourism professionals Trained TPs may choose to work overseas due to better employment opportunities Attrition/ loss of trained workers Affect the service quality in the Philippines

25 Implementation Issues Need to protect national interests especially to ensure local employment is not affected Readiness of member states in terms of establishment of MRA TP system Support of concerned government agencies on education & training, and domestic labor policies

26 Implementation Issues Embedding ACCSTP/CATC in the Philippine Tourism Curriculum and K to 12 school system Tourism & Hospitality curriculum for Kto12 is under Home Economics; Training of teachers; Equipping students with competencies for employability.

27 CONVERGENCE ACTIVITIES

28 C O N V E R G E N C E A C T I V I T I E S Repackaging of Training Regulations (TRs) based on ASEAN Qualifications - NC II Level Bartending Cookery F & B Service Housekeeping Front Office Services Barista

29 CONVERGENCE ACTIVITIES Memorandum of Understanding on Tourism Human Resource Development and Training (DOT- TESDA - CHED- DEPED-TIBFI) Curriculum Review and Development ASEAN MRA Awareness Seminars (2013) Cebu City - July 5, 2013 Iloilo City - July 11, 2013 Puerto Princesa City - July 22, 2013 Bacolod City - August 30, 2013 Baguio City - September 11, 2013 Legazpi City - September 18, 2013 Tagbilaran City - October 4, 2013

30 CONVERGENCE ACTIVITIES ASEAN MRA Awareness Seminars (2013) Davao City - October 7, 2013 Cagayan de Oro City - October 9, 2013 Puerto Princesa - October 9, 2013 Angeles City - October 25, 2013 Tacloban City - November 5, 2013 Laoag City - November 22, 2013 Metro Manila - November 28, 2013 ASEAN MRA Awareness Seminars (2014) Zamboanga City March 03, 2014 General Santos - March 14, 2014 Tuguegarao City - March 31, 2014 Surigao City - April 11, 2014 Dipolog City - May 02, 2014

31 CONVERGENCE ACTIVITIES 1 st National Master Trainers and Master Assessors Training (Housekeeping) Date: March 17-21, 2014 Venue: TESDA Women s Center, Metro Manila - 35 master trainers/assessors 2 nd National Master Trainers and Master Assessors Training (Housekeeping) Date: August 11-17, 2014 Venue: Cebu City - 32 master trainers/assessors

32 CONVERGENCE ACTIVITIES ADB-CIDA Technical Assistance on Skills Development - Train 5,000 tourism workers - Certify 500 tourism professionals under the ASEAN MRA - Develop a tourism human resources strategy Professional tourism training and education Improving labor relations Preparing workers for employment Upgrading capacity of public sector workers and DOT personnel

33 CONVERGENCE ACTIVITIES Convergence Workshop - DOT-CHED-TESDA-DepED-DOLE-TIBFI - Harmonzation of Tourism and Hospitality Curriculum - The Filipino is the Best Tourism Professional in the World - October 24-25, 2014, Makati City 36

34 CONVERGENCE ACTIVITIES ASEAN MRA on Tourism Professionals Benchmarking and Roadshow Date: December 7-11, 2014 Venue: Singapore and Malaysia Date: First Quarter of 2015 Venue: Cambodia, Thailand and Vietnam 3 rd Tourism Human Resource Congress Date: March 23, 2015 Venue: Davao City 37

35 NEXT STEPS ASEAN LEVEL Conduct of ASEAN Master Trainers and Assessors Training Program on Front Office, Food Production, F&B Services Food & Beverage Services ASEAN Master Trainers 24 November to 12 December 2014 Manila Philippines ASEAN Master Assessors 1 12 December 2014 Manila, Philippines Food Production ASEAN Master Trainers and Assessors 15 Sept to 03 Oct. 2014, Thailand Front Office ASEAN Master Trainers and Assessors 13 to 31 October 2014, Indonesia

36 NEXT STEPS ASEAN LEVEL Regional Workshop (December 13, 2014) Development of Toolbox on Travel & Tour Services Establishment of a Regional Secretariat Development of the ASEAN Tourism Professional Registration System (ATPRS)

37 Thank You! Maria Rica C. Bueno, Director, Office of Tourism Standards & Regulation