FASTER GETS YOU THERE TRAFFIC TOMTOM TOMTOM TRAFFIC GETS YOU THERE FASTER

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1 TOMTOM TRAFFIC GETS YOU THERE FASTER TomTom is a leading traffic service provider. TomTom monitors, processes and delivers traffic information via technology it created in-house. TomTom believes its technology and expertise in traffic information has enabled it to create a world-class traffic information service. As a result TomTom Traffic provides precise and accurate, traffic information almost in real time. It should come as no surprise that TomTom Traffic pinpoints where a traffic jam starts and ends, enabling millions of consumers all over the world to always choose a faster route to their destination. TOMTOM TRAFFIC GETS YOU THERE FASTER

2 COVERAGE INTRODUCTION TO FOUR POINTS OF QUALITY TomTom has listened to feedback from consumers over many years and developed an in-depth understanding of features that are important to Traffic consumers. Those main features are: Coverage, Reliability, Accuracy, and update Frequency. TomTom has identified these features as four points of quality for TomTom Traffic. RELIABILITY ACCURACY FREQUENCY

3 COVERAGE Road coverage includes highways, major roads, secondary, and residential roads. These roads have been mapped using a variety of technologies by different companies in many versions. TomTom created a technology called OpenLR that provides a dynamic location referencing method enabling reliable traffic data exchange and cross-referencing using the digital maps of different vendors and versions. This technology allows TomTom to report traffic on any mapped road regardless of size, importance, or location. Obviously traffic jams can occur on any road. For a traffic service to be reliable, it needs to be able to detect traffic on as many roads as possible to improve the chance that any proposed alternative route does not take consumers straight into another traffic jam. By referring to the latest digital map of the road network TomTom is able to deliver traffic information on 100% of mapped roads. 100% of mapped roads

4 RELIABILITY Reliability of the information provided by any traffic service is largely determined by the base of crowdsourced data to which a provider has access when it creates its consumer service. TomTom collects this data from a wide variety of sources, such as connected TomTom devices, in-dash GPS installations, journalistic data, mobile apps, mobile phone GPS installations, road detectors/loop cameras, fleet management GPS solutions, and major traffic authority data. What this means in practice is that TomTom Traffic uses crowd-sourced data from more than 400 million data sources around the world. This data is then processed by TomTom s fusion engine to ensure that data unnecessary to the consumer (from different countries/states, etc.) is taken out and only recent relevant data is used to calculate a faster route. This large amount of data input gives TomTom Traffic a real advantage as it allows it to detect traffic congestion very quickly and in depth across the road network. This means that the consumer is able to rely on the quality of the data received. >400 million data sources

5 ACCURACY It is important for consumers to be able to make informed decisions about their journeys and that the data they receive is accurate. This accuracy is dependent on the ability of a traffic service provider to translate crowd-sourced data onto a map. TomTom divides its map into very small road segments, often just a few feet in length. In the fusion engine, the crowd-sourced data received by TomTom Traffic is linked back to those small road segments enabling the resultant traffic jam location information to be accurate down to a distance of 30 feet with each new update. Precise down to 30 feet

6 FREQUENCY Being informed about the traffic flow as it is happening is important because traffic conditions can change in a matter of minutes. Update frequency is a point of quality for a traffic service as it defines how often the traffic information is delivered to the consumer. However, the update frequency is only half the story. Of greater importance is the frequency that the data itself is refreshed. TomTom refreshes its traffic information up to every 30 seconds dependent on the source of data and delivers it to consumers every two minutes. This means that even when the data comes from RDS- TMC (i.e. non-digital), the traffic information sent to the consumer is never older than 3 minutes. Every 2 minutes