Station Community Engagement Survey Results

Transcription

1 Station Community Engagement Survey Results Report Example Report Prepared for: XXXXXXXXXXXXXXXXX 0 McNair Ingenuity Research Pty Ltd ACN Level 4, 270 Pacific Highway, Crows Nest, NSW, 2065 Phone:

2 SUMMARY Monday Tuesday Wednesday Thursday Friday Saturday Sunday None of these NETT PROMOTERS % LISTENING FREQUENCY BY DAY Regular Listeners BY TIME OF DAY FAVOURITE MUSIC insert music here STATION BEST MEETS NEEDS insert station here STATION ATTRIBUTES Is part of my life Plays good music Has good presenters Broadcasts valuable and Is a station for me Is a station I relate to Is a station I trust Understands its listeners

3 LISTENING DEVICES 2.2 Please indicate how you mostly listen to radio in the following locations? AM/FM Radio n= At home At work In a car On public transport While walking or exercising Elsewhere A DAB+ Digital Radio n= At home At work In a car On public transport While walking or exercising Elsewhere

4 2.2 Please indicate how you mostly listen to radio in the following locations? Internet/Streaming n= At home At work In a car On public transport While walking or exercising Elsewhere Other (ie Digital TV, VAST Satellite service etc) n= At home At work In a car On public transport While walking or exercising Elsewhere Don't listen to radio there/ while doing that n= At home At work In a car On public transport While walking or exercising Elsewhere

5 2.3 What Internet-connected devices do you use to stream Radio for? Desktop/Laptop Computer n= All Radio PIPE STATION Mobile phone, Tablet/Ipad n= All Radio PIPE STATION Other Device (Smart TV, Home Audio Systems etc) n= All Radio PIPE STATION 2.4 When you listen to radio through an Internet-connected device, do you? Go to station's website/app n= All Radio PIPE STATION Use an external website/app such as Tune in, iheart Radio or Soun= All Radio PIPE STATION

6 2.5 When you listen to radio through an Internet-connected device, do you? Listen to live radio streamed n= All Radio PIPE STATION Access streams of recent programs (on demand/listen again) n= All Radio PIPE STATION Download Podcasts to listen to later n= All Radio PIPE STATION

7 3.0 Thinking about [PIPE STATION], please list your favourite shows on [PIPE STATION]. Favourite Shows n= PROGRAMMING FEEDBACK 3.1 And again thinking about [PIPE STATION], can you please list your favourite presenters on [PIPE STATION]. Favourite Presenters n=

8 3.2 Looking at the list below, please select your favourite styles of music. Favourite Music Style n= Country and Western music Gospel music Indie Metal Electronic World Soul Christian Easy Listening music Pop Classical music Hip Hop Jazz/Blues Reggae Rock Rap 30s, 40s & 50s music 60s & 70s music 80s & 90s music Other music No preference

9 4.0 Which of the following do you feel [PIPE STATION] should provide? Which of the following would you be interested in from a local radio station? Audience Needs n= COMMUNITY NEEDS FULFILLMENT Information about the local area or local issues Information about my own community or interest group Australian news and information Documentaries about interesting issues Ethical or religious guidance Guidance and discussion of health topics Guidance and discussion of social issues such as domestic violence and suicide Information about government services Overseas news and information Sport programming Cultural programming Indigenous content Youth content LGBTI content Special interest music Programs in my language (other than English) Interviews with experts on a topic Information / documentaries about specific social issues Other suggestions Don t know / never heard of station

10 4.1 How well do you feel [PIPE STATION] meets your needs with regards to listening to. Station Fulfilling Needs - Nett / n= Information about the local area or local issues Information about my own community or interest group Australian news and information Documentaries about interesting issues Ethical or religious guidance Guidance and discussion of health topics Guidance and discussion of social issues such as domestic violence and suicide Information about government services Overseas news and information Sport programming Cultural programming Indigenous content Youth content LGBTI content Special interest music Programs in my language (other than English) Interviews with experts on a topic Information / documentaries about specific social issues Other suggestions

11 4.1 How well do you feel [PIPE STATION] meets your needs with regards to listening to. Information about the local area or local issues n= Not Information about my own community or interest group n= Not Australian news and information n= Not Documentaries about interesting issues n= Not Ethical or religious guidance n= Not

12 4.1 How well do you feel [PIPE STATION] meets your needs with regards to listening to. Guidance and discussion of health topics n= Not Guidance and discussion of social issues such as domestic violencn= Not Information about government services n= Not Overseas news and information n= Not Sport programming n= Not

13 4.1 How well do you feel [PIPE STATION] meets your needs with regards to listening to. Cultural programming n= Not Indigenous content n= Not Youth content n= Not LGBTI content n= Not Special Interest Music n= Not

14 4.1 How well do you feel [PIPE STATION] meets your needs with regards to listening to. Programs in my language (other than English) n= Not Interviews with experts on a topic n= Not Information / documentaries about specific social issues n= Not Other suggestions n= Not

15 4.2 And which of these is a specific reason that you listen to [PIPE STATION]? Reason for Listening n= Information about the local area or local issues Information about my own community or interest group Australian news and information Documentaries about interesting issues Ethical or religious guidance Guidance and discussion of health topics Guidance and discussion of social issues such as domestic violence and suicide Information about government services Overseas news and information Sport programming Cultural programming Indigenous content Youth content LGBTI content Special interest music Programs in my language (other than English) Interviews with experts on a topic Information / documentaries about specific social issues Other suggestions Don t know / never heard of station

16 5.1 Please rate each of the phrases according to how applicable it is to [PIPE STATION]? Statements about Station - Nett Strongly Agree/Somewhat Agreen= Understands its listeners Is a station I trust Is a station I relate to Is a station for me Broadcasts valuable and relevant content Has good presenters Plays good music Is part of my life 5.1 Please rate each of the phrases according to how applicable it is to [PIPE STATION]? Understands its listeners n= Agree Strongly Somewhat Agree Somewhat Disagree Strongly Disagree Neither Agree nor Disagree/Not applicable

17 5.1 Please rate each of the phrases according to how applicable it is to [PIPE STATION]? Is a station I trust n= Agree Strongly Somewhat Agree Somewhat Disagree Strongly Disagree Neither Agree nor Disagree/Not applicable Is a station I relate to n= Agree Strongly Somewhat Agree Somewhat Disagree Strongly Disagree Neither Agree nor Disagree/Not applicable Is a station 'for me' n= Agree Strongly Somewhat Agree Somewhat Disagree Strongly Disagree Neither Agree nor Disagree/Not applicable

18 5.1 Please rate each of the phrases according to how applicable it is to [PIPE STATION]? Broadcasts valuable and relevant content n= Agree Strongly Somewhat Agree Somewhat Disagree Strongly Disagree Neither Agree nor Disagree/Not applicable Has good presenters n= Agree Strongly Somewhat Agree Somewhat Disagree Strongly Disagree Neither Agree nor Disagree/Not applicable Plays good music n= Agree Strongly Somewhat Agree Somewhat Disagree Strongly Disagree Neither Agree nor Disagree/Not applicable

19 5.1 Please rate each of the phrases according to how applicable it is to [PIPE STATION]? Is part of my life n= Agree Strongly Somewhat Agree Somewhat Disagree Strongly Disagree Neither Agree nor Disagree/Not applicable 5.3 How likely would you be to recommend [PIPE STATION] to friends or family, on a scale of 1 to 10, where 10 is the highest recommendation and Recommendation n=

20 6.0 Do you, or are you currently Donate/Subscribe/Membership n= Volunteering at [PIPE STATION] An employee of [PIPE STATION] A shareholder of STATION (ignore if not relevant for this station) A member or subscriber of [PIPE STATION] (ignore if not relevant for this station) Making regular donations to [PIPE STATION] Making occasional donations to [PIPE STATION] Sponsoring [PIPE STATION] Leaving a bequest to [PIPE STATION] in your will None of these 6.1 Have you in the past PROFILING CONTRIBUTORS Donate/Subscribe/Membership n= Volunteering at [PIPE STATION] An employee of [PIPE STATION] A shareholder of STATION (ignore if not relevant for this station) A member or subscriber of [PIPE STATION] (ignore if not relevant for this station) Making regular donations to [PIPE STATION] Making occasional donations to [PIPE STATION] Sponsoring [PIPE STATION] Leaving a bequest to [PIPE STATION] in your will None of these

21 6.2 And would you consider Donate/Subscribe/Membership n= Volunteering at [PIPE STATION] An employee of [PIPE STATION] A shareholder of STATION (ignore if not relevant for this station) A member or subscriber of [PIPE STATION] (ignore if not relevant for this station) Making regular donations to [PIPE STATION] Making occasional donations to [PIPE STATION] Sponsoring [PIPE STATION] Leaving a bequest to [PIPE STATION] in your will None of these

22 LISTENER GROUPINGS 1.0 Are you aware of [PIPE STATION]? Awareness n= Yes No 1.1 Have you ever listened to [PIPE STATION]? Every Listened n= Yes No 1.2 Have you listened to [PIPE STATION] in the last month? Listened last month n= Yes No 1.3 Have you listened to [PIPE STATION] in the last week? Listened last week n= Yes No

23 2.0 Thinking about [PIPE STATION], at what time and which days in the last seven days have you listened? This includes listening at home, work, in the car, or anywhere else. This could have been through a radio or through a computer or mobile device. Mean Listening time n= Monday Tuesday Wednesday Thursday Friday Saturday Sunday None of these LISTENING FREQUENCY

24 2.0 Thinking about [PIPE STATION], at what time and which days in the last seven days have you listened? This includes listening at home, work, in the car, or anywhere else. This could have been through a radio or through a computer or mobile device. 5:00 am - 9:00 am n= Monday Tuesday Wednesday Thursday Friday Saturday Sunday None of these

25 2.0 Thinking about [PIPE STATION], at what time and which days in the last seven days have you listened? This includes listening at home, work, in the car, or anywhere else. This could have been through a radio or through a computer or mobile device. 9:00 am - 12:00 noon n= Monday Tuesday Wednesday Thursday Friday Saturday Sunday None of these 12:00 noon - 3:00 pm n= Monday Tuesday Wednesday Thursday Friday Saturday Sunday None of these

26 2.0 Thinking about [PIPE STATION], at what time and which days in the last seven days have you listened? This includes listening at home, work, in the car, or anywhere else. This could have been through a radio or through a computer or mobile device. 3:00 pm - 7:00 pm n= Monday Tuesday Wednesday Thursday Friday Saturday Sunday None of these 7:00 pm - 12:00 Midnight n= Monday Tuesday Wednesday Thursday Friday Saturday Sunday None of these

27 2.0 Thinking about [PIPE STATION], at what time and which days in the last seven days have you listened? This includes listening at home, work, in the car, or anywhere else. This could have been through a radio or through a computer or mobile device. 12:00 Midnight - 5:00 am n= Monday Tuesday Wednesday Thursday Friday Saturday Sunday None of these

28 2.1 For how many hours do you listen to [PIPE STATION]? On an average Weekday n= None 1 60 Minutes 1 2 Hours 2 3 Hours 3 4 Hours 4 5 Hours 5 10 Hours Over 10 Hours On an average Saturday n= None 1 60 Minutes 1 2 Hours 2 3 Hours 3 4 Hours 4 5 Hours 5 10 Hours Over 10 Hours

29 2.1 For how many hours do you listen to [PIPE STATION]? On an average Sunday n= None 1 60 Minutes 1 2 Hours 2 3 Hours 3 4 Hours 4 5 Hours 5 10 Hours Over 10 Hours

30 POPULATION PROFILE Age n= years old years old years old years old years old 70+ years old Sex n= Male Female Gender diverse Transgender Intersex