Enabling the Experience Provider Transition
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1 Enabling the Experience Provider Transition 1
2 GAAP Reconciliation and Forward-Looking Statements GAAP RECONCILIATION During this presentation references to financial measures of Cisco will include references to non-gaap financial measures. Cisco provides a complete reconciliation between GAAP and non-gaap financial information on our website at under About Cisco in the Investor Relations section. FORWARD-LOOKING STATEMENTS This presentation contains projections and other forward-looking statements regarding future events or the future financial performance of Cisco, including future operating results. These projections and statements are only predictions. Actual events or results may differ materially from those in the projections or other forward-looking statements. Please see Cisco s filings with the SEC, including its most recent filings on Form 10-K, Form 10-Q and Form 8-K filed on February 10, 2006, for a discussion of important risk factors that could cause actual events or results to differ materially from those in the projections or other forward-looking statements. 2
3 Dynamics & Directions Services, Devices & Content Reshaping Delivery Infrastructure ed Consumer Devices ed Content & Applications Infrastructure & Technology Entertainment & Media Carrier Backbone Communications & Collaboration Information & Commerce Wired Wireless Mobile Explosive Growth in ed Devices Emerging New Video & Interactive Services New Carrier Media Delivery Infrastructures 3
4 Dynamics & Directions Services, Devices & Content Reshaping Delivery Infrastructure ed Consumer Devices ed Content & Applications Infrastructure & Technology Entertainment & Media Carrier Backbone Communications & Collaboration Information & Commerce Wired Wireless Mobile Explosive Growth in ed Devices Emerging New Video & Interactive Services New Carrier Media Delivery Infrastructures 4
5 Dynamics & Directions Services, Devices & Content Reshaping Delivery Infrastructure ed Consumer Devices ed Content & Applications Infrastructure & Technology Entertainment & Media Carrier Backbone Communications & Collaboration Information & Commerce Wired Wireless Mobile Explosive Growth in ed Devices Emerging New Video & Interactive Services New Carrier Media Delivery Infrastructures 5
6 Convergence of Service Providers Wireline Cable Over the Top Mobile 6
7 Convergence of Service Providers Wireline Cable Over the Top Mobile 7
8 Convergence of Service Providers Wireline Cable Experience Provider Over the Top Mobile 8
9 Video is Key for Experience Delivery HIGH DEFINITION VIDEO PHONE / VIDEO CONFERENCING LONG TAIL CONTENT VIDEO ON DEMAND TV ON DEMAND / npvr Managed Video Applications GAMING / INTERACTIVE TV Video Communications Services NICHE VIDEO SEGMENTS Niche Video Segments 9
10 Conclusion: Video is Key for Service Providers Video drives the architecture and Bandwidth needed for Next Generation s HDTV and DVR creating renewed excitement in the television medium Video is migrating to hybrid RF and IP NGN delivery platforms Cable operators are entering a network and STB upgrade cycle Telco IPTV build out underway IPTV 10
11 Cisco & SA IP NGN Convergence Architecture Matters: Convergent IP-NGN is Foundation Traditional Approach IP NGN Approach Integrated Rich Media Video /IPTV Apps Voice Apps Data Apps Video/IPTV Applications VoIP SERVICE EXCHANGE Net Net INTELLIGENT, SECURE NETWORK /Service Silos Scale/Scope Challenges Closed Architecture Limited Linkages Service Integration Enabling Application/ Coupling Layered, Modular, Standards Intelligent Delivery Platform 11
12 Cisco & SA IP NGN Convergence Architecture Matters: Convergent IP-NGN is Foundation Traditional Approach IP NGN Approach Integrated Rich Media Video /IPTV Apps Voice Apps Data Apps Video/IPTV Applications VoIP SERVICE EXCHANGE Net Net INTELLIGENT, SECURE NETWORK /Service Silos Scale/Scope Challenges Closed Architecture Limited Linkages Service Integration Enabling Application/ Coupling Layered, Modular, Standards Intelligent Delivery Platform 12
13 4. Examples: Better Glass-to-Glass Integrated Solutions BSS / OSS Video HEs Middleware Res. GW & IP STB System Integration Order-to-Bill Video DNA IP DNA Home ing DNA 13
14 4. Examples: Better Glass-to-Glass Integrated Solutions Video Quality Video Middleware HEs Monitoring/Improvement Res. GW BSS / & Video Admission OSS IP STB Control Connected Home System Broadcast Integration Improved Order-to-Bill Reliability Fast Channel Change Video DNA Local Ad Insertion IP DNA Home ing DNA 14
15 4. Examples: Better Glass-to-Glass Integrated Solutions Video Quality Video Middleware HEs Monitoring/Improvement Res. GW BSS / & Video Admission OSS IP STB Control A digital set top is a network edge router Connected Home and theimproved network edge System Broadcast Integration Order-to-Bill Reliability is now in the home! Fast Channel Change Video DNA IP DNA Local Ad Insertion Home ing DNA 15
16 Cisco Advanced Technology Investment Areas Convergent, Entertainment Grade Systems IP-NGN Quad Play Content and Security Flexible Content Delivery Voice & Mobility Solutions Bandwidth Optimization Connected Life Home ing Targeted Advertising Insertion Open Software Systems Operator Systems, Tools, Processes and Integration 16
17 Cisco IP NGN More Comprehensive Approach for Integrated Services Better End-Customer Experience Many Services to Many Screens At work, on the road, in the connected home Better Glass-to-Glass Integrated Solutions Better Partner Wide-ranging, scalable, open and flexible Unmatched expertise, resources & experience in making video and IP deployments successful 17
18 experiences Poweredbycisco. 18
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