IT Infrastructure and Cloud Computing: Our Predictions and Research Agenda for 2018

Size: px

Start display at page:

Download "IT Infrastructure and Cloud Computing: Our Predictions and Research Agenda for 2018"

Vivien Berry
5 years ago
Views:

1 IT Infrastructure and Cloud Computing: Our Predictions and Research Agenda for 2018 A CXP Group Webinar 17 th October 2017

2 Today s presenters Mathieu Poujol Head of Infrastructure & Cloud CXP Group Stephan Kaiser Senior Vice President CXP Group Your questions are welcome! CXP Group

3 Agenda Predictions in Infrastructure & Cloud for 2018 How CXP Group can help you on your journey CXP Group

4 Our current status CXP Group

5 Results from our CxO Survey CXP Group

6 What we have seen this year ü ü ü Cloud adoption triggers shift from cost reasons to business related issues. Cloud is strategic for nearly all the Fortune 500 companies across the world, and most of the SMBs. This implies major IT Infrastructure overhauls After 10 years of Private Cloud, Public Cloud is on the rise in Europe, while in the US, after many investments towards Public Cloud, Private Cloud is on the rise again There are more and more complexity, integration and management issues with the Cloud: After transforming relatively easy workloads into the cloud, the next areas of focus, such as the back office, are much more difficult to transform Cloud is very heterogeneous Many legacy architectures are here to stay ü There are more and more complexity, integration and management issues with the IT Infrastructures: When IT Systems get more complex, so does the underlying infrastructures Digital infrastructures Cloud need full stack integration and management, from networks to business No more IT silos, cloud architecture is pervasive ü Strong rise in cyber security concerns CXP Group

7 What we have seen this year Drivers ü There is no digital transformation without Cloud Computing it s mandatory ü New technologies & new applications ü Time to market Obstacles ü Security ü Budget are not extensible ü Human resources CXP Group

8 Infrastructure & Cloud: The Linchpin of Digital Transformation CXP Group

9 The Digital World We are seeing an unprecedented revolution Globalisation & Consumerisation Competitiveness & Innovation Mobility & Openness 9 CXP Group 2017

10 The Digital Value Chain Cloud based IT infrastructures are the foundations of the Digital Transformation 1 1. Scalable & flexibles infrastructures Next-gen CIO Automated service catalog 3. Open but secure IT system 4. Automated & optimized IT System 5 5. Full stack management CXP Group

11 The Cloud is hybrid Architectures SI existing Digital SI data UX Agile Infra data UX Agile infra API Cloud Modes Private Customised On premise CAPEX Public Standardized Elastic OPEX Manage Private Cloud Specific Elastic OPEX Hybrid The best of the 3 modes CXP Group

12 The Key to the Digital Value Chain Maturity 1 Data Center efficiency Software-Defined Infrastructure (SDI) Hyper Converged Infrastructures (HCI) Cross-Infrastructure Management 2 IT Operations efficiency Industrialisation / Standardisation Automatisation / Orchestration Security & service continuity 3 Hybrid governance IT Service Management Service Integration and Management Hybridation IT (Cloud) 4 Co-Innovation & Development Anatomisation DevOps UX IA IoT Ecosystem development (clients partners supplier) ROI Lowering TCO Flexibility / Simplicity Lowering operating cost & Raising quality of service IT value creation & digital enablement CXP Group

13 Predictions in Infrastructure & Cloud for 2018 CXP Group

14 Infrastructure & Cloud best practices: the basics Integration Automatization Optimisation CXP Group

15 Infrastructure & Cloud best practices: the next level Intelligence Governance Resilience CXP Group

16 Where you should invest around your infrastructure & Cloud solutions Security Operational Technologies Dev-Ops Lock-in And of course the human factor CXP Group

17 How CXP Group can help you on your journey CXP Group

18 The CXP Group offering 1. Grow your market understanding with our dedicated research library 2. Strengthen your sales pitch and develop the right growth strategy 3. Raise your profile with prospective clients Gain access to hundreds of insight driven research documents on SITSI, our online research platform. CXP Group offer a wide range of consulting services based on our unique 7 levers to growth framework. CXP Group offers a variety of independent vendor benchmarks or sponsored thought leadership papers to constantly improve your market perception. CXP Group

19 1. Grow your market understanding with SITSI Access expert analysis and insight on markets, software solutions and digital services Expert Insight Our key areas of expertise: Application Lifecycle Management Intelligence and expertise in digital markets BI, Analytics & Data Management Business Applications, Software & Our customers rely on our research to accelerate their development and increase their market share. Market figures and forecasts Market Reports Vendor rankings and benchmarks Vendor profiles Services Cloud Computing Cyber Security Digital Enterprise and IoT Ø Worldwide coverage (30+ countries within our dedicated program) Ø 18 of the top 20 global NSEs are SITSI clients CXP Group

20 1. Cloud Computing SITSI Research Cluster CXP Group

21 SITSI cluster Cloud Market figures & forecasts and vendor rankings Market volumes & growth rates (2 years back, 4-year forecast) MARKET FIGURES & FORECASTS Public, hosted private & managed private cloud by segments Business process as a service (BaaS) Software as a service (SaaS) Platform as a service (Paas) Infrastructure as a service (IaaS) Public vs. hosted private cloud Managed private cloud Cloud-related consulting, SI and AM by segments SaaS-related Infrastructure transformation related to hosted private & public cloud Infrastructure transformation related to in-house private cloud Application transformation related to hosted private & public cloud Application transformation related to inhouse private cloud Cloud C&SI by vertical sectors* SaaS by application areas CRM, finance & accounting, HR, SRM, office & collaboration, other horizontal topics, vertical topics SaaS by vertical sectors* IaaS by segments Desktop as a service Web hosting as a service Application hosting as a service Storage as a service Compute as a service IaaS by vertical sectors* GEOGRAPHIC SCOPE EMEA Austria Belgium Czech Republic Denmark Finland France Germany Hungary Italy Middle East Netherland Norway Poland Portugal Romania Russia Slovakia South Africa Spain Sweden Switzerland Turkey UK Americas Brazil Canada Mexico US APAC Australia China India Japan * WW, Americas, EMEA, APAC, Germany, France, UK: Banking, Insurance, Manufacturing, Public Sector, Retail & Wholesale, Utilities, Services & Consumers, Telecoms, Transport, Utilities CXP Group

22 SITSI cluster Cloud Market InSight reports & vendor profiles Local & Global Insight Analysis (20-50 pages) based on PAC s opiniondriven analysis & 5-year trend outlook GLOBAL INSIGHT ANALYSIS 4-5 new global reports (2017) Published (available online): Digital Workplace as a holistic Design and Service Concept IaaS Adoption by different Industry Verticals Internet Network Infrastructure Issues SAP s Approach to the Cloud CxO Investment Priorities (user survey) - Cloud Computing SaaS Adoption by different Industry Verticals The SaaS Market by Application Segment SaaS C&SI Ecosystem Cloud Services Provider Landscape & Ecosystem LOCAL INSIGHT ANALYSIS (DE, FR, UK) 4-5 new global reports (2017) Published (available online): Infrastructure as a Service (IaaS) (FR & UK) Comment les éditeurs français basculent vers le SaaS (FR) Cloud-related Consulting & Systems Integration (FR) Cloud Services Provider Landscape & Ecosystem (FR & DE) Cloud-related Consulting & Systems Integration (FR) SaaS Vendor Strategy Evaluation (DE) Top vendor rankings (based on global, regional or local revenue estimates) VENDOR RANKINGS Cloud-related C&SI EMEA, worldwide France, Germany, UK Infrastructure as a service (IaaS) EMEA, worldwide France, Germany, UK Software as a service (SaaS) EMEA France, Germany, UK VENDOR REPORTS IaaS/PaaS 5 global vendor profiles on market leaders 5 global vendor profiles on rising stars SaaS 5 global vendor profiles on market leaders 5 global vendor profiles on rising stars Cloud C&SI 5 global vendor profiles on market leaders 5 global vendor profiles on rising stars CXP Group

2. Strengthen your sales pitch and THE 7 LEVERS OF GROWTH 1 2 3 4 5 6 7 EXTEND MARKETS IMPROVE PERCEPTION OPTIMIZE PORTFOLIO

expansion or develop new products? Enter new industry sectors or focus on different customer sizes?

Do you achieve high conversion rates in your sales pipeline? Do customers remember you?

Is your sales approach focused and quick enough? Are you lacking delivery or sales capabilities?

YOUR GROWTH CHALLENGES The key to growth lies in identifying the most attractive market areas in terms of size, potential and

Besides, the digital transformation is disrupting entire markets and ecosystems, raising the level of competition.

If not, your sales portfolio might not be sufficiently clear or comprehensive And you have to compete for attention across a

In times of increasing competition, your sales force has to set the right priorities in identifying those clients with the

23 2. Strengthen your sales pitch and THE 7 LEVERS OF GROWTH EXTEND MARKETS IMPROVE PERCEPTION OPTIMIZE PORTFOLIO INCREASE AWARENESS ENABLE SALES ACTIVATE ECOSYSTEM GROW IN- ORGANICALLY YOUR GROWTH OPTIONS Should you consider international expansion or develop new products? Enter new industry sectors or focus on different customer sizes? Do customers know who you are and what you do? Do customers listen to and understand your proposition? Do you achieve high conversion rates in your sales pipeline? Do customers remember you? One of the main challenge in marketing is to be remembered by your customers as a relevant business partner. Is your sales approach focused and quick enough? Are you lacking delivery or sales capabilities? Who might be the right partner to merge with or to acquire? YOUR GROWTH CHALLENGES The key to growth lies in identifying the most attractive market areas in terms of size, potential and competitiveness Entering new markets brings with it the challenge of creating awareness and visibility. Besides, the digital transformation is disrupting entire markets and ecosystems, raising the level of competition. The sales portfolio serves as your storefront; it shows your ability to meet customers needs. If not, your sales portfolio might not be sufficiently clear or comprehensive And you have to compete for attention across a diverse set of channels, with a marketing budget that is under constant pressure. In times of increasing competition, your sales force has to set the right priorities in identifying those clients with the strongest potential. A suitable strategy of attack and defense remains a critical success factor. Differentiation is the key success factor however, building an offering that meets the requirements of a specific market area calls for a robust ecosystem of partners. Investors want to see growth, and sometimes organic development is too slow. There are market opportunities you would like to realize but you lack the required sales & delivery capabilities and capacities. CXP Group

2. and develop the right growth strategy!

Should you consider international expansion or develop

Enter new industry sectors or focus on different

Do customers know who you are and what you do?

Do you achieve high conversion rates in your sales

One of the main challenge in marketing is to be

partner. Is your sales approach focused and quick enough?

Who might be the right partner to merge with or to

Strategic analysis Recommendation plan Market analysis

marketing positioning and value proposition Portfolio

24 2. and develop the right growth strategy! THE 7 LEVERS OF GROWTH EXTEND MARKETS IMPROVE PERCEPTION OPTIMIZE PORTFOLIO INCREASE AWARENESS ENABLE SALES ACTIVATE ECOSYSTEM GROW IN- ORGANICALLY Should you consider international expansion or develop new products? Enter new industry sectors or focus on different customer sizes? Do customers know who you are and what you do? Do customers listen to and understand your proposition? Do you achieve high conversion rates in your sales pipeline? Do customers remember you? One of the main challenge in marketing is to be remembered by your customers as a relevant business partner. Is your sales approach focused and quick enough? Are you lacking delivery or sales capabilities? Who might be the right partner to merge with or to acquire? Strategic analysis Recommendation plan Market analysis Competitive assessment Provider & plat- Review of marketing positioning and value proposition Portfolio review Message testing Content marketing services Prospect identification Sales battle cards Ecosystem assessment Partner identification M&A target identification Commercial due diligence CXP GROUP CONSULTING SERVICES form benchmark Focus groups Workshops Research CXP Group

25 3. Raise your profile with prospective clients CXP Innovation Radar The RADAR is an in-depth qualitative assessment of service companies for a selected topic or market in a specific location. The RADAR report gives a visual representation of these stakeholders and how they can meet the customer's needs. Companies are ranked and the Best in Class are those vendors who go above and beyond with their solutions. CXP Group

26 3. RADAR 2018 Agenda In 2018 CXP Group plan to conduct a number of RADAR studies on Cloud and Infrastructure topics: CXP Group

27 3. Current opportunities: Multi-Client Studies CXP Group

3. Current opportunities: Single client studies Within our single client studies, we

28 3. Current opportunities: Single client studies Within our single client studies, we work with you to design a dedicated campaign on the specific market topic that you want to push into the market. The studies are conducted in the form of representative surveys based on the interaction with senior buy-side executives. OUR DELIVERABLES White papers A concise and compelling research document to support your inbound marketing strategy. Infographics Key figures to be communicated to the press and circulated on social media. Detailed analysis All the details of the survey, commented by our experts. Speaker engagement Presentation of the survey by our expert during one of your events. CXP Group

29 3. Our reach for your content Promotion on our sites 60,000 unique visitors per month on the Group websites Press/web partnerships Press articles on specialized partner websites: 8 million visitors/month ing campaigns 25,000 contacts of decisionmakers on IT buyer side Events 25 events (offline and online) gathering over 2,500 IT buyers executives Social media reach 25,000 followers on our social media channels Promotion in our newsletters 55,000 subscribers to our Group newsletters CXP Group

30 About the CXP Group CXP Group

31 Q&A Mathieu Poujol Head of Infrastructure & Cloud CXP Group Stephan Kaiser Senior Vice President CXP Group Many thanks for your attention. Happy to answer your questions! Webinar: How to Succeed in the Digital CX and IoT Markets CXP Group

REALIZE YOUR. DIGITAL VISION with Digital Private Cloud from Atos and VMware

REALIZE YOUR. DIGITAL VISION with Digital Private Cloud from Atos and VMware REALIZE YOUR DIGITAL VISION with Digital Private Cloud from Atos and VMware Today s critical business challenges and their IT impact Business challenges Maximizing agility to accelerate time to market