175 th Anniversary logo

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2 The primary logo consists of the 175th Anniversary emblem paired with The Citadel wordmark. The 175th Anniversary emblem depicts Padgett-Thomas Barracks and is inspired by The Citadel s official icon. The emblem s typography is inspired by the calligraphy on the cover of the 1900 edition of The Sphynx. The Citadel wordmark, set in Trajan Pro, is placed to the right of the emblem. The anniversary emblem will replace the traditional PT Barracks icon during the academic year. Do not use the emblem without the wordmark until seeking approval from the Office of Communications and Marketing. Anniversary emblem 175 th Anniversary logo The Citadel wordmark

3 The logo uses Citadel Navy Blue (PMS 295) for the background of the anniversary emblem, the 175 typography, and The Citadel wordmark. The logo uses white for Padgett-Thomas Barracks in the anniversary emblem. PMS 295 CMYK 100, 69, 8, 54 RGB 31, 58, 96 HEX #1F3A60

4 The logo can be placed on a background of Citadel Blue (PMS 279) or a tint from the college s primary color palette as long as there is enough contrast for the logo to remain clearly visible.

5 Do not alter the 175th Anniversary logo in any way. Altering the logo compromises The Citadel brand. Do not use the logo as a watermark or obstruct the logo in any way. For questions regarding proper logo usage, contact the Office of Communications and Marketing. Don t change the logo s colors. Don t add shadows, gradients, or any other effects to the logo. Don t attempt to recreate the logo, even when using The Citadel s brand assets. Don t modify the relationship between elements of the logo. Don t distort or rotate the logo elements. Don t place the logo on a low-contrast or clashing background color or image.

6 These logo variants are to be used solely when it is not possible to use the primary logo. The navy version of the logo should only be used in color applications where it is necessary to print or produce in one color only (screen printing, embroidery, etc). The black version of the logo should only be used in applications where it is necessary to print or produce in black and white. One-color versions of the logo should never be used in digital applications.

7 The logo reversal may be used when printing or producing over a dark background or photograph.

8 The emblem may be used as a standalone logo (without the wordmark) in some applications. The emblem may only be used as a standalone when clearly associated with The Citadel. When the emblem is used as a standalone logo and paired with typography, Trajan Pro must be used. Use of the emblem as a standalone logo must be approved by the Office of Communications and Marketing.

9 Anniversary campaign assets can be accessed here. Logos that will be used for print should be taken from the 175 Logo PRINT folder Logos that will be used for digital should be taken from the 175 Logo WEB folder The Citadel s complete brand toolbox can be accessed here.

10 For additional information or guidance on implementing The Citadel's 175th Anniversary campaign assets, contact the Office of Communications and Marketing Kara Klein Director of Marketing (843) Stanton Adams Graphic Communications Specialist (843)