BRAND STANDARDS V.1 April 2017

Transcription

1 BRAND STANDARDS V.1 April 2017

2 Introduction Welcome to the Oboz Footwear Brand Standards Guide. We ve created this resource to help create communication materials that bring the Oboz brand to life consistently and clearly. By following these guidelines, you will help unify the way our brand is communicated. It s how we signal the world that we re committed to building a truly world-class brand. BRAND ASSURANCE APPROVAL PROCESS We take the use and representation of our brand very seriously and expect our partners to do the same. Therefore, any use of our logo or design involving our brand must be approved before it is produced or released. Elements of this review include: adherence to the Oboz brand and graphic standards appropriate use of brand logos and proprietary marks proper use of copyright, trademark and service marks consistent and correct use of brand colors and fonts Please submit all work that has adhered to the standards within this document for review. We will assist with each review in as expeditious a manner as possible. Josh Wise Marketing Coordinator/Graphic Design jwise@obozfootwear.com 2

3 LOGOS

4 Primary Logo The Oboz logo is the most recognizable part of our company. It s a powerful symbol and needs to be treated as such. There are different ways we can use our logo and these variations are outlined below and on the following pages. Our logo has evolved over time so it is essential that only these approved versions of the logo be used. The primary Oboz logo is shown here. Use this logo whenever possible. COLOR OPTIONS 4

5 Primary Logo - Alternate Use the alternate version of our logo when space is limited or for simplicity of design if Footwear is not necessary. COLOR OPTIONS 35

6 Secondary Logo (The O Bug) The secondary logo was created specifically as a support element to the primary identity and should be used sparingly. The primary logo and the O bug can live in the same spaces, but should keep their distance. Consider this secondary logo as an accent or to be used as a graphic element. COLOR OPTIONS 6

7 O FIT Insole Logo The O FIT Insole logo was created as support for any communication about our proprietary insole and should only be used as such. COLOR OPTIONS 7

8 O FIT System Logo The O FIT System logo was created as support for any communication about our proprietary fit system and should only be used as such. COLOR OPTIONS 8

9 One More Tree Logo The One More Tree logo was created as support for any communication about our One More Tree program and should only be used as such. COLOR OPTIONS 9

10 Maintaining Logo Integrity CLEAR SPACE Clear space around our logos helps them stand out by separating them from all other copy or visual elements such as photography, logos or background patterns. A minimum distance of 0.5 on all sides of the logo must be maintained. This helps eliminate other things that could compete with the logo for attention. 0.5" 0.5" 0.5" 0.5" 0.5" 0.5" 10

11 Maintaining Logo Integrity DO NOT DISTORT DO NOT CHANGE PROPORTIONS DO NOT CHANGE COLORS AVOID LOW CONTRAST AVOID DISTRACTING BACKGROUNDS DO NOT CHANGE COLORS DO NOT ROTATE DO NOT REMOVE REGISTRATION OR TRADEMARK 11

12 Trademarked & Registered Property In addition to our brand marks being trademarked and registered, care must be taken when using our company name and proprietary names in common type (non-logo form). Usage must be exactly as outlined below. Oboz Oboz Footwear O FIT Insole O FIT System True To The Trail 12

13 BRAND COLORS

14 Brand Colors Color is one of the most fundamental means of establishing and communicating identity. Through the consistent use of color, people will learn to equate our Oboz green with our brand. PMS 368 is our Oboz green and helps define our brand. In addition, black and white are also important colors in the brand palette. PMS 368 CMYK 65, 0, 100, 0 RGB 98, 187, 70 HEX 62BB46 RICH BLACK CMYK 40, 30, 30, 100 RGB 0, 1, 4 HEX WHITE CMYK 0, 0, 0, 0 RGB 255, 255, 255 HEX ffffff 14

15 TYPOGRAPHY

16 Brand Fonts Teterboro JNL is our primary headline font. It is a uniquely styled typeface with strong traditional integrity that appropriately compliments the logo and overall brand. TYPEFACE TETERBORO JNL ABCDEFGHIJKLM NOPQRSTUVWXYZ 16

17 Brand Fonts Flama is our secondary font set. It s our workhorse that does all the heavy lifting from body copy to product names. It is a strong, elevated and timeless font with an extensive number of weights and styles. TYPEFACE FLAMA FLAMA THIN FLAMA REGULAR FLAMA EXTRA BOLD FLAMA ULTRALIGHT FLAMA BOOK FLAMA BLACK FLAMA ITALIC FLAMA MEDIUM FLAMA LIGHT FLAMA BOLD 17

18 Brand Fonts Flama is our secondary font set. It s our workhorse that does all the heavy lifting from body copy to product names. It is a strong, elevated and timeless font with an extensive number of weights and styles. TYPEFACE FLAMA CONDENSED FLAMA CONDENSED LIGHT FLAMA CONDENSED SEMI-BOLD FLAMA SEMI-CONDENSED LIGHT FLAMA CONDENSED BOOK FLAMA CONDENSED BOLD FLAMA SEMI-CONDENSED MEDIUM FLAMA CONDENSED BASIC FLAMA ULTRA-CONDENSED MEDIUM FLAMA CONDENSED MEDIUM FLAMA ULTRA-CONDENSED SEMI-BOLD 18

19 CREATIVE WORK EXAMPLES

20 CREATIVE WORK EXAMPLES PRINT ADS LAT N LONG W Our footwear is built to take you amazing places. Every component is designed to work together, starting with our O FIT Insole, to deliver an unmatched fit, feel and performance for wherever the trail may lead. ObozFootwear.com LAT N LONG W LAT N LONG W Our O FIT Insole adds the unmatched fit, feel and performance for wherever the trail may lead. ObozFootwear.com LAT N LONG W Our footwear is built to take you amazing places. Every component is designed to work together, starting with our O FIT Insole, to deliver an unmatched fit, feel and performance for wherever the trail may lead. ObozFootwear.com Our footwear is built to take you amazing places. Every component is designed to work together, starting with our O FIT Insole, to deliver an unmatched fit, feel and performance for wherever the trail may lead. ObozFootwear.com DIGITAL ADS 20

21 CREATIVE WORK EXAMPLES IN-STORE SIGNAGE TRUE TO THE TRAIL THIS IS OUR MOTTO AND OUR MINDSET WE PLANT A TREE FOR EVERY PAIR OF OBOZ SOLD Try on a pair PLANT A TREE ONE MORE TREE EVENT HAPPENING TODAY GET A FREE TREE SAPLING Simply try on a pair of Oboz and get a sapling to plant, or we ll plant it for you. ObozFootwear.com ObozFootwear.com DESIGNED & DEVELOPED IN BOZEMAN, MT USA IN-STORE SHOE SHELF SIGNAGE WE PLANT A TREE FOR EVERY PAIR OF OBOZ SOLD IT S WHAT S ON THE INSIDE THAT COUNTS We build our shoes from the ground up, starting with our proprietary insole. 21

22 CREATIVE WORK EXAMPLES BRAND USAGE ON PRODUCT SHOEBOX 22

23 DESIGNED & DEVELOPED IN BOZEMAN, MT USA OBOZ FOOTWEAR 201 SOUTH WALLACE SUITE A-1, BOZEMAN, MT (OFFICE) (FAX) OBOZFOOTWEAR.COM NOVEMBER 2016