Brand Identity Guidelines

Transcription

1 Brand Identity Guidelines Logo Specifcations Design Specifications Stationery Signature Wholly-Owned Subsidiary Logos Joint-Venture Logos Service/Product Logos

2 LOGO SPECIFICATIONS The Amsted Rail Logo The logo should almost always appear as it does in Sample The Logo Swooshes The three swoosh lines below the words Amsted Rail are in Pantone 321, with a gradient fill, from left to right, 20% to 100%. In some cases, where the logo is severely reduced, it may be best to use a solid color swoosh. 2. When to use alternative logo versions Use Sample 2 on black or very dark backgrounds. If the background color happens to be similar to the swoosh color and blends together, please use Sample 5 for maximum legibility. 3. Sample 3 should be used when only one color and grayscale tones are available. In this case, the three swoosh lines below the words Amsted Rail should use, from left to right, the percentages 10% to 60%. Sample 4 is a 100% black version that is to be used for lower quality applications like packaging or casting. Sample 5 can be used in the same manner when a negative version is needed X Logo Spacing When placing the Amsted Rail logo on its own, make sure to have the proper amount of space around the logo, This is achieved by making the total height of the logo X. Then using the measurement of X, make sure there is 1X of space on all sides of the logo. X X X 1

3 DESIGN SPECIFICATIONS Fonts When possible, use Berthold Imago Regular, with Italic and Bold used for emphasis as needed. Avoid setting large amounts of type in anything other than 100% Black. In situations where Imago is unavailable, such as a web format or Microsoft Office product whose files will be ed outside the realm of font owners, revert to Arial. Berthold Imago Book Berthold Imago Medium Berthold Imago Bold In Marketing and promotional materials, Univers and Gill Sans are optional additions to the font lineup. Gill Sans Regular Gill Sans Bold Univers Roman Univers Bold Color The official color for Amsted Rail is Pantone 321. However, in most cases there will be a need for alternative builds of the color when printing with Pantone inks is not possible, or when the product will not be printed. These color codes represent several ways to achieve consistent color across many formats. PANTONE: Spot Color Printing PANTONE 321 C CMYK: Color Printing C = 100% M = 0% Y = 31% K = 23% RGB: On-screen Use R = 0 G = 111 B = 117 Hex: Web & On-Screen #006f75 2

4 BUSINESS CARD / LETTERHEAD / ENVELOPE Business Cards The business cards should not be edited or redesigned, excepting the edits required to update the name and title on new cards. To order new business cards, Janet Rowold at jrowold@amstedrail.com. Please be sure to include all your details, including title, phone etc. John Doe Title 311 S. Wacker Dr. Suite 5300 Chicago, IL (312) tel (312) fax jdoe@amstedrail.com Letterhead 311 S. Wacker Drive, Suite 5300 Chicago, IL tel (312) fax (312) The Amsted Rail letterhead is formatted for standard 8.5 x 11 paper and uses 2 colors, Pantone 321 and black. May also be simulated digitally with the files below. The design should not be edited. To find a Word or PDF version of the company letterhead, please visit Standard #10 Envelope The envelope shown is a standard #10 (9.5 x ) and uses 2 colors, Pantone 321 and black. logo and address placement can be used for all mailing envelope sizes. 311 S. Wacker Drive, Suite 5300 Chicago, IL To download the design files for the envelope, please visit 3

5 SIGNATURE Signature The signature shown at right will need to be composed in the program you are using. The person s name is set in 10pt Arial Bold. The person s title is set in 10pt Arial Italic. The name and title are Black. The logo should be set no wider than the address, as shown. All address and contact information is set in 9pt Arial Regular. All information is 100% Black, except for the words mobile and office which use the brand color below. The link to the corporate website is 9pt Arial Regular using the colors below as well. John Doe Title 311 S. Wacker Dr. Suite 5300 Chicago, IL mobile: (312) office: (312) RGB: Hex: #006f75 Memo Page Memo To: From: Date: Re: The Amsted Rail memo is formatted for standard 8.5 x 11 paper and uses 2 colors, Pantone 321 and black. May also be simulated digitally with the files below. The design should not be edited. To find a Word or PDF version of the company memo, please visit 4

6 LOGOS: WHOLLY OWNED SUBSIDIARIES Amsted Rail Wholly Owned Subsidiaries These logos represent the most up-to-date versions of our holdings, and should be used to cross-check logo usage in all materials. 5

7 LOGOS: JOINT VENTURES Amsted Rail Joint Ventures These logos represent the most up-to-date versions of our holdings, and should be used to cross-check logo usage in all materials. 6

8 LOGOS: SERVICES/PRODUCTS Amsted Rail Services and Products These logos represent the most up-to-date versions of our holdings, and should be used to cross-check logo usage in all materials. 7