in a digital context Copenhagen February 28th, 2017
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1 Typography in a digital context Copenhagen February 28th, 2017
2 HI!
3 e Types creates meaningful and attractive brands based on strong ideas and strategy
4
5 Værnedamsvej 6, 1619 København V
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14 What defines good typography?
15 Cutwater
16 Typed in Nouvel
17 Typed in El Nacional
18 FAUX Typed in Faux Orient
19 FAUX Typed in Faux Occident
20 Typed in Noir Text
21 Typed in Nationale
22 Typed in Tiny Hands by Mark Davis
23 Typed in Q Stencil
24 Typed in Codan Sans and Codan Typewriter
25 Typed in Berlingske Serif Text
26
27
28 Novozymes Thin Novozymes Regular ?&% Novozymes Italic Novozymes Bold Typed in Novozymes
29 TITEL
30 Why is type important?
31
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33 Print Digital A strong relation to the production team Device OS Browser User settings Content editor Bandwidth CMS
34 Type unifies!
35 Circular Laurenz Brunner, Lineto
36 PayPal Sans Big & Small Kris Sowersby, Klim Foundry
37 Zetta Sans & Serif by Jonas Hecksher, Playtype
38 Print Digital Logo Format Paper Colors Fonts Grid Images/video Logo Format Papirkvalitet Colors Fonts Grid Images/video
39 Fi2% CASE New corporate typeface Fidelity Investments PLEASE NOTE: THIS CASE CAN NOT BE SHARED IN THIS PDF DUE TO LEGAL TERMS GO TO DESIGN.FIDELITY.COM FOR CASE STUDY
40 Tupografi CASE New typeface for Tuborg created in partnership with Tobias Røder and Wibroe, Duckert & Partners
41 Cutwater
42 z z z z Old: Handset caps and Cheltenham Tuborg Serif
43 Tuborg Serif Family Tuborg Serif Regular Tuborg Serif Bold Tuborg Serif Extrabold
44 DER ER EN NY SERIF I BYEN
45 Hvad drikker Møller?
46 TUBORG...selvfølgelig
47 Tuborg er brygget på vand, gær, humle...og humor
48 ABCDEF GHIJKØLM NOPTRSQ UWXYZ
49 abcde fghijkølm nopqrstu wxyz
50 & #?! /,;:.) >+<=
51 UPPERCASES LOWERCASES STANDARD PUNCTUATION UPPERCASE PUNCTUATION STANDARD MATH SYMBOLS UPPERCASE MATH SYMBOLS SYMBOLS DEFAULT LINING FIGURES & CURRENCIES PROPORTIONAL LINING FIGURES & CURRENCIES TABULAR LINING FIGURES & CURRENCIES PROPORTIONAL OLDSTYLE FIGURES & CURRENCIES TABULAR OLDSTYLE FIGURES & CURRENCIES SUPERSCRIPTS & SUBSCRIPTS NUMERATORS & DENOMINATORS PREBUILT FRACTIONS ACCENTS ACCENTED UPPERCASES ACCENTED LOWERCASES LIGATURES DISCRETIONARY LIGATURES ALTERNATIVES ALPHANUMERICAL SUPERIORS DINGBATS CIRCLED FIGURES ABCDEFGHIJKLMNOPQRSTUVWWXYZÆŒÐÞẞIJ abcdefghijklmnopqrstuvwxyzæœðþßijſ?!"&'([{ }])*- ([{ }])- :@ +<=>~ ± +<=>~ ± $ $ $ $ $ ⁰¹²³⁴⁵⁶⁷⁸⁹ ₀₁₂₃₄₅₆₇₈₉ ½⅓¼ ⅛ ⅔ ¾ ⅜ ⅝ ⅞ ^` ʼˆˇ ˇ ÀÁÂÃÄÅĀĂĄÇĆĈĊČĎĐÈÉÊËĒĔĖĘĚĜĞĠĢĤĦÌÍÎÏĨĪĬĮİĴĶĸĹĻĽĿŁÑŃŅŇʼnŊ ÒÓÔÕÖØŌŎŐŔŖŘŚŜŞŠȘȚŢŤŦÙÚÛÜŨŪŬŮŰŲŴẀẂẄÝŶŸỲŹŻŽ àáâãäåāăąçćĉċčďđèéêëēĕėęěĝğġģĥħìíîïĩīĭįiĵķĸĺļľŀłñńņňʼnŋ òóôõöøōŏőŕŗřśŝşšșțţťŧùúûüũūŭůűųŵẁẃẅýÿŷỳźżž fi fl ff fb fh fj fk ft ffi ffl ffb ffh ffj ffk fft,-.- Th fm fn fr fu fv fw fy gj kv kw ky tv tw ty ij abcdefghijklmnopqrstuvwxyz ⓿❶❷❸❹❺❻❼❽❾❿
52 Communication on multiple channels!
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54 Hafnia Sans REGULAR BOLD BLACK
55 WILLIAM KVIST No. 6
56 abcdefghijklmnopqrstuvxyzåøæ ABCDEFGHIJKLMNOPQRSTUVXYZÅØÆ
57 abcdefghijklmnopqrstuvxyzåøæ ABCDEFGHIJKLMNOPQRSTUVXYZÅØÆ
58 abcdefghijklmnopqrstuvxyzåøæ ABCDEFGHIJKLMNOPQRSTUVXYZÅØÆ
59
60 VI ER FCK
61 Hovedstaden De danske mestre VI ER F.C. KØBENHAVN
62 NEDRE C
63
64 F.C. KØBENHAVN STARTOPSTILLING 10 SEP 2016 TELIA PARKEN 31 OLSEN 22 ANKERSEN 25 ZANKA 5 JOHANSSON 3 AUGUSTINSSON 7 VERBICČ 6 KVIST 8 DELANEY (C) 24 TOUTOUH 23 PAVLOVICČ 11 CORNELIUS 1 Andersen, 2 Høgli, 15 Antonsson, 19 Santander, 16 Gregus, 32 Amankwaa, 33 Falk
65 92
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71 New (old) possibilities!
72 realdania.dk 2007
73 Typed in Italian Plate No2 Expanded realdania.dk 2017
74 Typed in Italian Plate No6 & No7
75 Typed in Italian Plate No1
76
77 Choose your type!
78 System default or free font Licensed fonts Bespoke fonts Times New Roman Arial Verdana Open Sans Play Berlingske Serif Nationale Italian Plate No1 Q La Fontaine Fidelity Sans Tuborg Serif Novozymes DI Sans Albatros
79 Choose fonts with options: Multiple weights, styles and related families Berlingske Light & Italic Berlingske Regular & Italic Berlingske Medium & Italic Berlingske Demibold & Italic Berlingske Bold & Italic Berlingske Extrabold & Italic Berlingske Black & Italic Berlingske Light & Italic Berlingske Regular & Italic Berlingske Medium & Italic Berlingske Demibold & Italic Berlingske Bold & Italic Berlingske Extrabold & Italic Berlingske Black & Italic Berlingske Condensed Light & Italic Berlingske Condensed Regular & Italic Berlingske Condensed Medium & Italic Berlingske Condensed Demibold & Italic Berlingske Condensed Bold & Italic Berlingske Condensed Extrabold & Italic Berlingske Condensed Black & Italic and many more
80
81 72 pt 48 pt 24 pt 18 pt 14 pt 12 pt 10 pt 8 pt 6 pt 5 pt 4 pt
82 SF Display SF Text
83 SF Text vs. SF Display
84 SF Family
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86
Heimat Didone Heimat Display Heimat Sans Heimat Mono Heimat Stencil
Atlas Font Foundry Heimat Didone Heimat Display Heimat Sans Heimat Mono Heimat Stencil abcdefghijklmnopqrstuvwxyzßfbfifjfl 1234567890# $ àáâãäåāăąǻ ABCDEFGHIJKLMNOPQRSTUVWYZ& 1234567890@.,:;!?)]} * Heimat
Heimat Didone Heimat Display Heimat Sans Heimat Mono Heimat Stencil
Atlas Font Foundry Heimat Didone Heimat Display Heimat Sans Heimat Mono Heimat Stencil abcdefghijklmnopqrstuvwxyzßfbfifkflft 1234567890#$ àáâãäåāăąǻ ABCDEFGHIJKLMNOPQRSTUVWYZ& 1234567890@.,:;!?)]} * Heimat
Heimat Didone Heimat Display Heimat Sans Heimat Mono Heimat Stencil
Atlas Font Foundry Heimat Didone Heimat Display Heimat Sans Heimat Mono Heimat Stencil abcdefghijklmnopqrstuvwxyzßfbfifjfl 1234567890# $ àáâãäåāăąǻ ABCDEFGHIJKLMNOPQRSTUVWYZ& 1234567890@.,:;!?)]} * Heimat
MANTIKA. SANS & INFORMAL A successful melding of diverse typographic styles. humanistic undertones
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Organon Sans. a type specimen. 1
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The Future of Web Typography. Richard Rutter
The Future of Web Typography Richard Rutter ÿ Ultra light Light Regular Bold Black Ultra black Museo Slab Museo Slab Museo Slab Museo Slab Museo Slab Museo Slab Ultra light Light Regular Bold Black Ultra
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By Michael Parson Banja
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