brand guide book & resources

Transcription

1 brand guide book & resources back to top 1

2 logo page 3 placement, colours and composition key visuals & graphics page 8 placement, colours and composition typography page 10 font use and rules placement, colours and composition posters page 14 print files outdoor page 19 billboard, citylight print files event banners page 22 outdoor banners, roll-up banner print files folder page 25 print files Promotional Materials page 26 t-shirts, bracelets, wristband, tape print files online materials page 31 online banners, facebook covers offline materials page 33 photos 2 back to top

3 main logo FULL Colour C: 0 / M: 0 /Y: 0 / K: 90 C: 0 / M: 70 /Y: 100 / K: 0 C: 0 / M: 55 /Y: 100 / K: 0 R: 65 / G: 64 / B: 66 R: 243 / G: 112 / B: 33 R: 246 / G: 139 / B: 31 The positive logo version can only be used on white The following rules and suggestions are for your benefit. NowWeMove wants to send a clear message and we hope that you will help us. Please follow our guide and if you have any questions, we are here to answer them. Thank you We know that you are highly creative and want to STRETCH, RESIZE and EXPAND in life. But PLEASE do not do that with our logo. Life is full of colour, but our logo has ONLY 3 colours. PLEASE use them. We all have different backgrounds and want to share them, but PLEASE don t do that with our logo If you want to use the logo over a certain picture or colourful background, see page 6 for details. back to top JUDĖK KARTU SU KA NEMUNAS 3

4 main logo placement horizontal 1 out of 4 people suffer from insufficient movement. Yet, please don t move the logo around or use it in a smaller size than 1/4 on the long side. Thanks. vertical The logo should be at least 1/5 of the tall side 4 back to top

5 secondary LOGOs single Colours - orange Please DO NOT use the orange logos on pictures. We have created logo just for that purpose. C: 0 / M: 70 /Y: 100 / K: 0 R: 243 / G: 112 / B: 33 Please DO NOT use orange logo on full-coloured backgrounds. We have created logo for that purpose. If you chose to use the single-coloured logos, PLEASE use them ONLY on BLACK or WHITE background. Please do not use the orange logo on pictures. We have created a logo just for that purpose. C: 0 / M: 55 /Y: 100 / K: 0 R: 246 / G: 139 / B: 31 Please DO NOT use the orange logos on full colour backgrounds. We have logo just for that! back to top 5

6 secondary LOGOs single Colours - white C: 0 / M: 0 /Y: 0 / K: 0 R: 255 / G: 255 / B: 255 For single- coloured backgrounds or others based on full- coloured pictures, please use the WHITE logo. But we must say that the trick is to use the right picture. Bleached background or use of too much bright the pictures is always out of sight! So choose wisely, make it look good, not odd. Find Your Move 6 back to top

7 d0wnloads MAIN LOGO d0wnloads SECONDARY LOGOS for monocolour print only double logo only for picture background back to top 7

8 key visuals & GRAPHICS MOVEWEEK When it comes to life and design, less is more they say. So, let s start with a Week, when we get less. main visual must be no smaller than 5.08 cm or 2 inches main visual primary double logo only for picture or colour background for monocolour print only find us on facebook nowwemove internet secondary follow us on twitter nowwemove 8 back to top

9 key visuals & GRAPHICS main slogan back to top 9

10 typography fonts & composition THE QUICK MOVE AGENT JUMPED OVER THE LAZY KEYBOARD Please use all fonts in CAPS. Thank you The Quick Move Agent Jumped Over The Lazy Keyboard Meet the Family! Uni Sans oficial MOVEWEEK font Uni Sans / Light! " # $ % & ( ) * +, - / : ; < = [ \ ] ^ _ ` { } ~ ª «± µ» ¼ ½ ¾ a b c d e f f i f l g h i i j k l m n o p q s t u v w x y z a b c d e f f i f l g h i i j k l m n o p q s t u v w x y z à á â ã ä å æ ç è é ê ë ì í î ï ð ñ ò ó ô õ ö ø ù ú û ü ý þ ÿ l Ω Uni Sans / Book! " # $ % & ( ) * +, - / : ; < = [ \ ] ^ _ ` { } ~ ª «± µ» ¼ ½ ¾ a b c d e f f i f l g h i i j k l m n o p q s t u v w x y z a b c d e f f i f l g h i i j k l m n o p q s t u v w x y z à á â ã ä å æ ç è é ê ë ì í î ï ð ñ ò ó ô õ ö ø ù ú û ü ý þ ÿ l Ω Uni Sans / Regular! " # $ % & ( ) * +, - / : ; < = [ \ ] ^ _ ` { } ~ ª «± µ» ¼ ½ ¾ a b c d e f f i f l g h i i j k l m n o p q s t u v w x y z a b c d e f f i f l g h i i j k l m n o p q s t u v w x y z à á â ã ä å æ ç è é ê ë ì í î ï ð ñ ò ó ô õ ö ø ù ú û ü ý þ ÿ l Ω Uni Sans / Semibold! " # $ % & ( ) * +, - / : ; < = [ \ ] ^ _ ` { } ~ ª «± µ» ¼ ½ ¾ a b c d e f f i f l g h i i j k l m n o p q s t u v w x y z a b c d e f f i f l g h i i j k l m n o p q s t u v w x y z à á â ã ä å æ ç è é ê ë ì í î ï ð ñ ò ó ô õ ö ø ù ú û ü ý þ ÿ l Ω Uni Sans / Bold Uni Sans /Heavy! " # $ % & ( ) * +, - / : ; < = " # $ % & ( ) * +, - / : ; < = [ \ ] ^ _ ` { } ~ ª «± µ» ¼ ½ ¾ [ \ ] ^ _ ` { } ~ ª «± µ» ¼ ½ ¾ a b c d e f f i f l g h i i j k l m n o p q s t u v w x y z a b c d e f f i f l g h i i j k l m n o p q s t u v w x y z a b c d e f f i f l g h i i j k l m n o p q s t u v w x y z a b c d e f f i f l g h i i j k l m n o p q s t u v w x y z à á â ã ä å æ ç è é ê ë ì í î ï ð ñ ò ó ô õ ö ø ù ú û ü ý þ ÿ à á â ã ä å æ ç è é ê ë ì í î ï ð ñ ò ó ô õ ö ø ù ú û ü ý þ ÿ l Ω l Ω 10 back to top

11 English there s no video in my game typography use DIFFERENT FONTS FOR THE DIFFERENT WORDS light regular semibold bold heavy german еst is keine video in meine Spiel be the change, Uni Sans is available in every european language right my player is to hang out at the park wrong my player is to hang out at the park right my player is to hang out at the park WE MOVED IT ALL AROUND AND FOUND THAT ALIGNMENT TO THE RIGHT OR TO THE LEFT WORKS GREAT. you ll agree, that doesn t look good book Reglar Bold Heav y the computer is doing a lot on the same spot There are 6 variations of the font. In case you have a LONGER sentence, you can use a few words in one style the computer is doing a lot on the same spot book Heav y moving mode In case of shorter sentences, make them two or three words back to top moving mode 11

12 slogans english there is no video in my game computer is doing a lot on the same spot Hanging out at the park is at the top of my playlist my tablet is long shiny & has 4 wheels! timeline? Spend 20 min in the park my number is to hang out in the park my favorite app is to do another lap! there is no app for that move! i only follow my move 12 back to top

13 my husband uses blades. I just skate my player has only 1 option - move forward it s too much fun to stop switch to moving mode my show is on the road i took a chance and went to dance age doesn t meter my shortcut is a 20 MIN run back to top 13

14 main poster DIY posters available for A3 size and 50 x 70 cm Detail 1:1 Remember when exercise was fun? It can be again if you join us, and millions across Europe, for MOVE Week on 29 Sept. 5 Oct During MOVE Week you ll rediscover the pure fun of running, leaping, climbing, dancing and being active together. So find the event, group, team, sport or activity that moves you at moveweek.eu and join in. Please place your logos inside the pointers displayed poster size is A3 14 back to top

15 main poster DIY posters available for A3 size and 50 x 70 cm Detail 1:1 Remember when exercise was fun? It can be again if you join us, and millions across Europe, for MOVE Week on 29 Sept. 5 Oct During MOVE Week you ll rediscover the pure fun of running, leaping, climbing, dancing and being active together. So find the event, group, team, sport or activity that moves you at moveweek.eu and join in. Please place your logos inside the pointers displayed poster size is A3 back to top 15

16 event poster DIY posters vertical available for A3 size please DO NOT MOVE, CHANGE OR RESIZE the MOVEWEEK LOGO Please DO NOT CHANGE the MOVEWEEK EU visual identity Any Sans Serif font will do, if it has BOLD and REGULAR even better MAIN NAME HERE EVENT TITLE HERE EVENT DESCRIPTION HERE Detail 1:1 Please keep your event description within 500 characters Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus venenatis elit quis ultrices sagittis. Nullam pulvinar nulla dolor, a dignissim diam elementum nec. Sed massa quam, hendrerit quis mauris ac, molestie elementum mauris. Vivamus diam tellus, bibendum blandit feugiat sit amet, condimentum quis quam. Etiam gravida dictum fermentum. You can change the photo, but please BE CAREFUL DON T make it TOO BIG Please DO NOT CHANGE the position of LOGOS Remember when exercise was fun? It can be again if you join us, and millions across Europe, for MOVE Week on 29 Sept. 5 Oct During MOVE Week you ll rediscover the pure fun of running, leaping, climbing, dancing and being active together. So find the event, group, team, sport or activity that moves you at moveweek.eu and join in. Please place your logos inside the pointers 16 back to top

17 - PHYSICAL CLUB ENTHUSIASM EVENT TITLE HERE time: 00:00 date: 00:00 place: EVENT DESCRIPTION HERE "Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.""lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore ma Remember when exercise was fun? It can be again if you join us, and millions across Europe, for MOVE Week on 29 Sept. 5 Oct group, team, sport or activity that moves you at moveweek.eu and join in. back to top 17

18 event poster DIY posters horizontal available for A3 size please DO NOT MOVE, CHANGE OR RESIZE the MOVEWEEK LOGO Please DO NOT CHANGE the MOVEWEEK vision Any Sans Serif font will do, if it has BOLD and REGULAR even better You can change the photo, but please BE CAREFULL DON T make it TOO BIG Please keep your event description within 500 charakters MAIN NAME HERE EVENT TITLE HERE time: 00:00 date: 00:00 place: EVENT DESCRIPTION HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus venenatis elit quis ultrices sagittis. Nullam pulvinar nulla dolor, a dignissim diam elementum nec. Sed massa quam, hendrerit quis mauris ac, molestie elementum mauris. Vivamus diam tellus, bibendum blandit feugiat sit amet, condimentum quis quam. Etiam gravida dictum fermentum. Remember when exercise was fun? It can be again if you join us, and millions across Europe, for MOVE Week on 29 Sept. 5 Oct During MOVE Week you ll rediscover the pure fun of running, leaping, climbing, dancing and being active together. So find the event, group, team, sport or activity that moves you at moveweek.eu and join in. Please DO NOT CHANGE the position of LOGOS Please place your logos inside the pointers 18 back to top

19 outdoor billboard, citylight print files displayed size is 120 cm x180 cm displayed size is 3 m x 4 m back to top 19

20 outdoor billboard print files available size 4x3 m Organisers: With the support of: Organisers: With the support of: This version of the billboard has the option to add your logos Organisers: With the support of: Please place your logos inside the pointers 20 back to top

21 outdoor citylight print filesavailable size 120x180 cm Remember when exercise was fun? It can be again if you join us, and millions across Europe, for MOVE Week on 29 Sept. 5 Oct During MOVE Week you ll rediscover the pure fun of running, leaping, climbing, dancing and being active together. So find the event, group, team, sport or activity that moves you at moveweek.eu and join in. Remember when exercise was fun? It can be again if you join us, and millions across Europe, for MOVE Week on 29 Sept. 5 Oct During MOVE Week you ll rediscover the pure fun of running, leaping, climbing, dancing and being active together. So find the event, group, team, sport or activity that moves you at moveweek.eu and join in. Please place your logos here back to top 21

22 event banners print files horizontal Please place your logos here mesh vinyl perforated / textile banner Size: H100 cm x L 320 cm Holding with grommets 22 back to top

23 event banners print files vertical mesh vinyl perforated / textile banner Size: H 320 cm x L 100 cm Holding with grommets back to top 23

24 roll-up banner print files 24 back to top

25 folder print files back to top 25

26 Promotional Materials t-shirts MA/volunteer print files You have two options (VOLUNTEER or ORGANISER) You can translate it into your language 26 back to top

27 Promotional Materials t-shirts participants print files back to top 27

28 Promotional Materials br acelets print files 28 back to top

29 Promotional Materials wristband print files 2014 back to top 29

30 Promotional Materials tape/stickers print files 30 back to top

31 online materials online banners download files 728x90 160x x x600 back to top 31

32 online materials facebook covers download files 32 back to top

33 offline materials photos download files will be available to DOWNLOAD at moveweek.eu back to top 33

34 thanks! now you move 34 back to top