Corporate Brand Standards

Transcription

1 Corporate Brand Standards

2 Welcome to the new brand standards guideline for the Altegra Health logo mark and brand. This new dynamic brand will help convey the messaging of Altegra Health while increasing the awareness of the many powerful and diverse resources and solutions offered by Altegra Health. This brand standards guideline will serve as the foundation for all current and future stationery, collateral, marketing and digital design. Please use this guideline as the principal resource for colors, sizing, font placement and usage, and overall specifications for the Altegra Health brand. 2

3 Logo Scaling Large versions create a more appropriate application on large graphics (signage, banners, kitcovers). Small versions create a more appropriate application on business cards, etc. and create more esthetic and functional use in small applications. Large Version Small Version With Tagline Minimum Size: Minimum Size: 1/2 Non-Tagline Version Minimum Size: 3/4 Minimum Size: 1/4 Occasionally, the logo may need to be presented in a smaller application, such as promotional items or signature marks. In such instances a non-tagline version can be used. The length of the non-tagline version must be at least 3/4. 3

4 Altegra Health Logo Specifications While the logo should be retained in its correct format at all times, below are the exact positioning and spacing specifications for the logo. These specifications are not to be deviated in any way. Any deviation will be considered a violation of the brand standard. Clearspace There must be at least a double spacing of x around every perimeter of the logo for clearance. The spacing between the h and the start of the flower logo serves as x. clear space 1/2 clear space clear space 1/2 clear space Altegra Health Logo Color Specifications The full color logo may be reproduced using either a spot color or by using four color process. The primary choice is to use the logo in spot color wherever available to keep the ink color consistency. Pantone 2955 PC Title is Pantone 2955 PC Pantone 2955 PC Inside the circle: Pantone 5415 C Line: Pantone 2955 PC 4

5 Altegra Health Logo Color Shades PANTONE 2955 PC (use: offset printing, electronic printing, etc.) 2955 PC CMYK RGB 100% 80% 60% 40% 20% C:100, M:55, Y:10, K:48 (use: offset printing, electronic printing, etc.) R:0 G:62 P:105 (use: web, Microsoft Word, PowerPoint, etc.) PANTONE 5415 C (use: offset printing, electronic printing, etc.) 5415 C 100% 80% 60% 40% 20% CMYK RGB C:42 M:8 Y:0 K:40 (use: offset printing, electronic printing, etc.) R:93 G:135 P:161 (use: web, Microsoft Word, PowerPoint, etc.) Acceptable 1 Color Versions The versions below show the acceptable one color options. Pantone 2955 PC Tint of pms 2955 PC down to 30% Reversed on Pantone 2955 PC Black Tint of black down to 30% Reversed on Black 5

6 Incorrect Usage The indications shown below represent examples of incorrect usage of the Altegra Health logo. Never alter the logo from its approved design in any way. Changing the color layout apart from the color layout above. Adding any additional colors to the logo other than black and white or the 2 colors listed on the previous page. Using the wrong version at the appropriate size. Using the logo without the trademark. Switching the logo around in any way. Putting any color or graphic content too close to the logo. 6

7 Color Brand Standards Logo Colors Primary Collateral Colors 2955 PC 5415 C 2955 PC 5415 C K (Black) Primary Digital Colors 2955 PC 5415 C K (Black) Brand Approved Typefaces LOGO TYPEFACE Calibri Regular ABCDEFGHIJKLMONPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz SECONDARY TYPEFACES Calibri Bold ABCDEFGHIJKLMONPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Calibri Italic ABCDEFGHIJKLMONPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Calibri Bold Italic ABCDEFGHIJKLMONPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

8 The Blue Bar Branding Element The blue bar will be a predominant aspect of the branding. Below shows an example of its usage. Blue bar should be a minimum of 1/2 from edge in most applications. Spacing should be at least 1X from the edge of the logo. Naming (text copy applications) In text copy the Altegra Health brand name can be used as follows: 1. Altegra Health (preferred name) 2. Altegra (short version, use when space is limited) 3. Altegra Health, Inc. (legal name, for use in contracts and legal documents) Trademarks (text copy applications) In any text copy application please use the (TM) after the first use of Altegra Health. You may then use Altegra Health without the (TM) mark thereafter. For registered trademarks owned by Altegra Health, please use use the (R) after the first use. You may then use the registered trademark without the (R) mark thereafter. 8

9 Type Style Usage RIGHT INTERIOR SPREAD SAMPLE 1/2 from top edge 1/2 blue bar Calibri Regular - 10pt. with 12pt leading Main Headline Title SUBTITLE OR SUBTEXT IN ALL CAPS Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum PHOTO dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. 1/2 from edge Secondary Title Calibri Bold - 12pt. Lorem ipsum dolor sit amet, consectetuer PANTONE adipiscing 2955 elit, PC sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui Bullet points to look blandit as follows praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. with PMS 2955 PC Bullets Ut wisi enim ad minim veniam quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Secondary Title Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Captions under photographs or other graphics are in this typeface. Arial Bold - 10pt. with 13pt leading Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo 1/2 from edge consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Secondary Title Calibri Bold - 24pt. Calibri Regular - 12pt. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Ghosted logo on all pages 8% of Pantone 5415 C Photos will have beveled edges like shown Calibri Regular - 10 pt bar 1/2 from bottom Address, City, State, Zip Phone Number Fax Number Website Address Calibri Regular - 9 pt 9

10 Example: Brochure Cover Layout Your Integrated Revenue Cycle Management Solution Large photographs are recommended for the covers of brochures. The blue bar should be a predominant aspect of the brand standard. With the exception of the blue bar, most other elements will retain the beveled edges. 10

11 Example: Advertising Full Page (Bleed) Trust Altegra Health for all your needs: Bulleted Point Number 1 Goes in area Then Bullet Point Number 2 Goes Here Followed by Bullet Point Number 3 Then of course Bullet Point Number 4 Main Headline Goes Here Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam. visit us online at Keep the advert light and clean. The two photos will be an integral part of the advertisement branding Address, City, State, Zip Phone Number Fax Number Website Address Half Page (Bleed) xxx.xxx.xxxx Main Headline Goes Here Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Trust Altegra Health for all your needs Address, City, State, Zip Phone Number Fax Number Website Address 11

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