#BDOG2018. Taglines, Hashtags And More. Spice Up Your Messaging. Digital Sharing. Questions? Comments?

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2 Taglines, Hashtags And More Digital Sharing Follow and share your story using the hashtag #bdog2018 Browse nonprofits and tools to get involved on our website: bigdayofgiving.org Like us on Facebook: facebook.com/bigdayofgiving Follow us on us to share stories, content, or to talk to a member of our team: bdog@sacregcf.org Spice Up Your Messaging Need some inspiration for a #bdog2017 post on social media or to your supporters? Pick one of the fun taglines below to give your messaging some oomph! Make A Big Difference Difference In 24 Little Hours 24 Little Hours, 600 Big Reasons The No Excuses Excuse To Give Back What A Rush. No Really. 24 Hours Only There s Nothing Small About Giving Back Heart Is Our Region s Hidden Gem 24 Hours Of Binge-Giving Locally-Grown Good Ready. Set. Give. Little Effort, Big Impact #BDOG2018 Questions? Comments? Contact the #bdog2018 team at: bdog@sacregcf.org

3 Use Standards for the Big Day of Giving and GivingEdge Names and Logos Big Day of Giving and GivingEdge are collaborative community assets that thrive on the imaginative work of some of the Sacramento region s most dedicated and creative folks: nonprofit staff and volunteers! The following pages contain guidelines for using the Big Day of Giving name and logo, and the GivingEdge name and logo, in appropriate, uniform ways. These guidelines are not meant to impede creative thinking; rather, they aim to maintain the integrity of the Big Day of Giving and GivingEdge branding, and thereby protect the investment the hundreds of local nonprofits and their countless supporters! have made to ensure these programs are a success. To safeguard the Big Day of Giving and GivingEdge names and logos for the community, the Sacramento Region Community Foundation is pursuing trademark registration for their standard character word marks and design marks. Toward that end, we have developed these guidelines to better articulate standard uses. Please apply these guidelines consistently. Please note that the materials provided in the Big Day of Giving Toolkit, including the Big Day of Giving and GivingEdge logos, are intended for use by participating nonprofits, sponsors, and supporters. If your nonprofit organization is not participating in Big Day of Giving, please do not use the Toolkit items, as such use can cause confusion and, consequently, dilute the event s impact. If you have any questions about these guidelines, please contact the Big Day of Giving organizers at bdog@sacregcf.org. Big Day of Giving and GivingEdge Logos To maintain a clear, consistent brand, it is important to use Big Day of Giving and GivingEdge artwork exactly as specified in this document. Any distortion of the logos will give them a different appearance, which could make them more difficult to legally protect. The Big Day of Giving and GivingEdge logos are pieces of art, and should not be modified. Art files featuring the logo are available to participating nonprofits and community partners at org, so there should be no need to re-create the artwork. When using the logo to create marketing materials for your participating nonprofit, please do not: Distort the proportions of the Big Day of Giving and/or GivingEdge logos Use only a portion of the logos Recreate the logos or the fonts used within them

4 Use Standards for the Big Day of Giving and GivingEdge Names and Logos Hey There, Participating Nonprofit Organizations: Interested in matching your Big Day of Giving communications to some of the marketing materials the Big Day of Giving organizers release? As long as the communications you produce are clearly identified as coming from your organization, and you consistently follow the use standards outlined in this document, be our guest! In General When using the Big Day of Giving and/or GivingEdge names and/or logos for your organization s unique communications, please ensure the materials are immediately recognizable as coming from your organization. Big Day of Giving community partners and sponsorships change each year. When reusing a previous year s marketing materials, please ensure any partner and sponsor details reflected are current. Color Palette Main colors used in the Big Day of Giving logos: Teal Yellow Navy Magenta (#069fad) (#f6e822) (#161f48) (c41e59)

5 Typography Fonts used in Big Day of Giving marketing materials CAMPTON ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz CALIBRI ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz CAMPTON LOREM IPSUM Dolor sit amet, consectetur adipiscing elit CALIBRI Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserun. CAMPTON LOREM IPSUM Dolor sit amet consectetur adipiscing elit

6 Big Day of Giving Style of Terms The program s name is correctly stylized: Big Day of Giving. The first letters in the words Big, Day and Giving are capitalized. In plural, the appropriate stylization is: Big Days of Giving. Please note: this is a change from the stylization of the program s name in previous years! Correct Big Day of Giving, Big Days of Giving Incorrect BIG Day of Giving, Big day of giving, BIG DAY, Big Day of Givings, Big DaY of GiViNg Big Day of Giving is not preceded by the article the, unless grammatically appropriate (as in The Big Day of Giving donation total was astronomical! ). Correct We raised $7,000 during Big Day of Giving last year! Incorrect We raised $7,000 during the Big Day of Giving last year! When referencing a particular Big Day of Giving, the year is placed after the name. Correct Sixty-four percent of donations made during Big Day of Giving 2015 were between $ Incorrect Sixty-four percent of donations made during 2015 Big Day of Giving were between $ Sixty-four percent of donations made during the 2015 Big Day of Giving were between $ The informal stylizations Big Day and BDOG should be used sparingly in written communications. However, it is appropriate to use BDOG in social media hashtags, as in #BDOG2018. The resource s name is correctly stylized: GivingEdge. The first G in Giving and E in Edge are capitalized. There is no space between Giving and Edge. Correct GivingEdge Incorrect Givingedge, Giving Edge, Giving edge GivingEdge is not preceded by the article the, unless grammatically appropriate (as in The GivingEdge profile is so helpful! ). Correct Their profile on GivingEdge is filled with useful information! Incorrect Check out the nonprofit information on the GivingEdge.

7 BDOG Logos #BDOG2018

8 BDOG Logos #BDOG2018

9 BDOG Logos #BDOG2018

10 Social Media Icons 400 x 400

11 Facebook Media Facebook Banners X x 315 Facebook header - Animals 820 x 315 Facebook header - Education 820 x 315 Facebook header - Environment

12 820 x 315 Facebook header - Food 820 x 315 Facebook header - General 1A 820 x 315 Facebook header - General 1B

13 820 x 315 Facebook header - General x 315 Facebook header - Housing A 820 x 315 Facebook header - Housing B

14 820 x 315 Facebook header - Human Services 820 x 315 Facebook header - Youth Development

15 Facebook Media Facebook Banners x x 630 Facebook header - Animals 1200 x 630 Facebook header - Education

16 1200 x 630 Facebook header - Environment 1200 x 630 Facebook header - Food

17 1200 x 630 Facebook header - General 1A 1200 x 630 Facebook header - General 1B

18 1200 x 630 Facebook header - Human Services 1200 x 630 Facebook header - Youth Development

19 1200 x 630 Facebook header - Housing A 1200 x 630 Facebook header - Housing B

20 1200 x 630 Facebook header - General 2

21 Twitter Media Twitter Banners X x 500 Twitter header - Animals 1500 x 500 Twitter header - Education 1500 x 500 Twitter header - Environment

22 1500 x 500 Twitter header - Food 1500 x 500 Twitter header - General 1A 1500 x 500 Twitter header - General 1B

23 1500 x 500 Twitter header - General x 500 Twitter header - Housing A 1500 x 500 Twitter header - Housing B

24 1500 x 500 Twitter header - Human Services 1500 x 500 Twitter header - Youth Development

25 Twitter Media Twitter In-Stream Photo X x 220 Twitter in-stream photo - Animals 440 x 220 Twitter in-stream photo - Education

26 440 x 220 Twitter in-stream photo - Environment 440 x 220 Twitter in-stream photo - Food

27 440 x 220 Twitter in-stream photo - General 1A 440 x 220 Twitter in-stream photo - General 1B

28 440 x 220 Twitter in-stream photo - Housing A 440 x 220 Twitter in-stream photo - Housing B

29 440 x 220 Twitter in-stream photo - Human Services 440 x 220 Twitter in-stream photo - Youth Development

30 440 x 220 Twitter in-stream photo - General 2

31 POSTCARDS BLANK POSTCARD BLANK THANK YOU FOR DONATING POSTCARD