Brand Guidelines. April acplus.com
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1 Brand Guidelines April 2018 The purpose of this style guide is to explain the brand style and ensure consistent application of the visual elements across all communications, both online and offline.
2 02 Outcomes Accelerated
3 03 Welcome to ACP Acclerated Care Plus (ACP) is the nation s leading rehab solutions provider, delivering proven, evidence-based programs to improve clinical outcomes and yield greater patient satisfaction in an efficient and cost-effective manner across the care continuum.
4 1. Our Logo 04
5 05 1. Our Logos 1.1 Primary Logos MINIMUM FREE SPACE AROUND THE LOGO LOGO TYPOGRAPHY The logo has 1 font, a modified version of Nexa for (ACP) and Nexa for the tagline MINIMUM FREE SPACE AROUND THE LOGO CONSTRUCTION AND CLEAR SPACE Clear space is separating the logo from other elements such as headings, text, images, and the outside edge of printed/digital material. It must always be kept as A* *A letter from ACP Full Color Logo Dark Logo on BW Color and White Logo on Black LOGO VARIATIONS The logo can be published only using one of the above four variations. Any color change, use on busy images, distortions are prohibited. White Logo on Dark Background
6 05 1. Our Logos 1.2 Primary ACPL Logo LOGO TYPOGRAPHY MINIMUM FREE SPACE AROUND THE LOGO The logo has 1 font, a modified version of Nexa for (ACP) and Nexa for the tagline MINIMUM FREE SPACE AROUND THE LOGO The negative space between the C and P in ACP forms the L for Leasing. CONSTRUCTION AND CLEAR SPACE Clear space is seperating the logo from other elements such as headings, text, images, and the outside edge of printed/digital material. It must always be kept as A* *A letter from ACP Full Color Logo Dark Logo on BW Color and White Logo on Black LOGO VARIATIONS The logo can be published only using one of the above four variations. Any color change, use on busy images, distortions are prohibited. White Logo on Dark Background
7 05 1. Our Logo ACP Leasing 1.3 Do I use the ACPL or the ACP logo? Accelerated Care Plus Leasing, Inc. (ACPL) is the exclusive distributor of the ACP developed Clinical Services, and Rehabilitation Technologies; contracts with our Partners to provide them under a lease or purchase agreement; and provides continuing operational support as appropriate. Therefore, any dealings with a specific Partner, or any communication to a specific Partner, or any offer tailored for a specific Partner, should be coming from ACPL. ACP creates and publishes only general advertising and promotion materials for its products and services.
8 2. Our Colors 06
9 07 2. Our Colors 2.1 Logo Colors Blue Gradient Grey in Logo Green Gradient CMYK: C82 M23 Y27 K00 RGB: R00 G151 B175 HEX: #0097AF CMYK: C76 M03 Y197 K00 RGB: R58 G175 B77 HEX: #3AAF4D CMYK: C58 M14 Y00 K00 RGB: R96 G179 B228 HEX: #60B3E4 CMYK: C39 M02 Y100 K00 RGB: R168 G203 B56 HEX: #A8CB38 CMYK: C59 M49 Y47 K15 RGB: R109 G110 B112 HEX: #6D6E70 LOGO COLOR COMBINATION The logo emblem consists of a balanced mix of greens and blues with a contrasting dark grey text to emphasize the emblem colors. 2.2 Primary Colors CMYK: C76 M03 Y197 K00 RGB: R58 G175 B77 HEX: #3AAF4D CMYK: C39 M02 Y100 K00 RGB: R168 G203 B56 HEX: #A8CB38 CMYK: C82 M23 Y27 K00 RGB: R00 G151 B175 HEX: #0097AF CMYK: C58 M14 Y00 K00 RGB: R96 G179 B228 HEX: #60B3E4 This color is used for call outs and quotes This color is used as a background color and rarely used as a heading color as it s too bright This color is used for level one headings This color is used as a background color and rarely used as a heading color as it s too bright
10 08 2. Our Colors CMYK: C0 M0 Y0 K85 RGB: R77 G77 B79 HEX: #4D4D4F CMYK: C00 M00 Y00 K00 RGB: R255 G255 B255 HEX: #FFFFFF This color is used as a body text color and in paragraph headings on white/light backgrounds This color is used as a body text color and in paragraph headings on black/dark backgrounds 2.3 Secondary Colors Blues Greens Greys Secondary colors are only used in icons, illustrations, filters on images and must not be used as text colors or 100% backgrounds. CMYK: C58 M14 Y00 K00 RGB: R96 G179 B228 HEX: #60B3E4 CMYK: C59 M49 Y47 K15 RGB: R109 G110 B112 HEX: #6D6E70 CMYK: C00 M00 Y00 K20 RGB: R209 G211 B212 HEX: #D1D3D4 CMYK: C61 M16 Y05 K00 RGB: R89 G173 B215 HEX: #59ADD7 CMYK: C47 M00 Y100 K00 RGB: R149 G201 B61 HEX: #95C93D CMYK: C00 M00 Y00 K28 RGB: R191 G193 B195 HEX: #BFC1C3 CMYK: C65 M18 Y10 K00 RGB: R80 G168 B205 HEX: #50A8CD CMYK: C53 M00 Y100 K00 RGB: R132 G196 B65 HEX: #84C441 CMYK: C00 M00 Y00 K37 RGB: R174 G176 B178 HEX: #AEB0B2 CMYK: C69 M20 Y20 K00 RGB: R70 G164 B196 HEX: #46A4C4 CMYK: C60 M00 Y100 K00 RGB: R114 G191 B68 HEX: #72BF44 CMYK: C00 M00 Y00 K45 RGB: R157 G159 B162 HEX: #9D9FA2 CMYK: C73 M21 Y20 K00 RGB: R59 G159 B187 HEX: #5CBA47 CMYK: C67 M00 Y100 K00 RGB: R92 G186 B71 HEX: #5CBA47 CMYK: C00 M00 Y00 K53 RGB: R141 G143 B146 HEX: #8D8F92 CMYK: C76 M23 Y25 K00 RGB: R45 G154 B178 HEX: #2D9AB2 CMYK: C73 M00 Y100 K00 RGB: R66 G182 B73 HEX: #42B649 CMYK: C00 M00 Y00 K62 RGB: R125 G127 B129 HEX: #7D7F81 CMYK: C82 M23 Y27 K00 RGB: R00 G151 B175 HEX: #0097AF CMYK: C80 M00 Y100 K00 RGB: R13 G177 B75 HEX: #0DB14B CMYK: C00 M00 Y00 K85 RGB: R77 G77 B79 HEX: #4D4D4F
11 09 3. Typography
12 10 3. Typography 3.1 Proxima Nova Proxima Nova is the only approved font for use in official ACP marketing and communications. Proxima Nova Light Proxima Nova Medium Aa Aa Proxima Nova Bold Proxima Nova Medium Italic Headings Quotes ABCDEFGHIJKLMNOPQRS TUVWXYZ abcdefghijklmn opqrstuvwxyz ABCDEFGHIJKLMNOPQRS TUVWXYZ abcdefghijklmn opqrstuvwxyz Body Text ABCDEFGHIJKLMNOPQRS TUVWXYZ abcdefghijklmn opqrstuvwxyz Sub Headings, In paragraphs bolded text ABCDEFGHIJKLMNOPQRS TUVWXYZ abcdefghijklmn opqrstuvwxyz Aa Aa
13 11 3. Typography 3.2 Sample Text Layouts Lorem ipsum dolor sit amet, consectetur adipiscing Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.eiusmod tempor incididunt dolor do eiusmod tempor. Sample Heading with Introduction Lorem ipsum dolor sit amet, consectetur adipiscing Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sample Basic Subheading with Bullet List Lorem ipsum dolor sit amet, consectetur adipiscing Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation. Sample Basic Quote Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore. Sample paragraph with bolded text
14 4. Iconography 12
15 4. Iconography 4.1 Iconography Bank 13
16 5.Our Clinical Programs 04
17 05 5. Our Evidence-based Clinical Programs Our evidence-based clinical programs are represented by these eight icons. The appropriate program icons should be included all deliverables that have content related to a clinical program. Never change the icons or the blue rounded corner rectangles. Please contact ACP Marketing if you need any of the icons provided for use in ACP materials. Fall Prevention & Balance Pain Management Dysphagia Continence Improvement Neuro Rehab Cardiopulmonary Wound Management Orthopedic CMYK: C58 M14 Y00 K00 RGB: R96 G179 B228 HEX: #60B3E4
18 ACP - Accelerated Care Plus Corporation 4999 Aircenter Circle, Suite 103, Reno, NV Phone Number: Fax Number: Clinical Support Line: , Option 2 acp-clinicalquestions@hanger.com acp-customersupport@hanger.com MRK0381 (2)
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