nagement ompetition enture coaching GRAPHIC STANDARDS capital investment launch opening risk assessment entrepreneur information feasibility study

Transcription

1 eas development ESEARCH startup groundwork capital investment risk assessment Analysis nagement enture coaching entrepreneur information ompetition GRAPHIC STANDARDS launch opening feasibility study strategy

2 conten contents Logo... 2 Color Palette... 3 Fonts... 4 Fact Sheets... 5

3 logologo The Colorado (SBDC) logo is comprised of four colors and visual references to both the Colorado state flag and mountainous topography. Logo Usage Size The minimum size of the SBDC logo is 3/4 in width. Please do not reproduce logo in a size small than 3/4 as legibility issues can arise. 3/4 width Area of Isolation In order to maintain the logos clarity and integrity, an area of isolation around the logo is. necessary. The minimum clear space around the logo should be 1/4. This area should be kept. free of graphics or text. 1/4

4 logo logo Correct Usage of Logo The full-color SBDC logo is the preferred option and should be used for all materials whenever possible. No other colors than those shown here should be used. Full color on white Grey scale on white Full color on white Incorrect Usage of Logo Never alter the logo in any way; do not change its colors, fonts, and/or orientation. Do not stretch or distort it. Poor quality or pixilated versions of the logo are unacceptable. Always use EPS/PSD files whenever possible to ensure highest quality. Do not distort or stretch Do not place on colored background Do not place on photographic background Do not distort or stretch Do not obscure with graphical elements Full color on white

5 COLOR COLOR PALETTE Primary Color Palette PANTONE 288 PANTONE 188 PANTONE 130 PANTONE 7543 CMYK: 100, 67, 0, 23 CMYK: 0, 97, 100, 50 CMYK: 0, 30, 100, 0 CMYK: 7, 0, 0, 30 RGB: 0, 51, 127 RGB: 124, 33, 40 RGB: 234, 175, 15 RGB: 168, 173, 176 Websafe: #00337F Websafe: #7C2128 Websafe: #EAAF0F Websafe: #A6B3B3 Secondary Color Palette In addition to the current color palette occurring on all SBDC collateral, a secondary palette can be implemented. These secondary colors can be used, in conjunction with the primary palette, for specific materials such as the Focus on Business flyers. PANTONE 356 PANTONE BLACK CMYK: 95, 0, 100, 27 CMYK: 0, 0, 0, 100 RGB: 0, 122, 61 RGB: 0, 0, 0 Websafe: #007A3D Websafe: #000000

6 FONT FONT Typography plays a key role in shaping a consistent look and feel for a brand. The official font for SBDC is Frutiger, a modern sans-serif font known for its contemporary look and readability. As a general rule, heavier weights should be used for headlines and subheads, while medium to lighter weights are to be used for body copy. Frutiger 45 Light Frutiger 55 Roman Frutiger 65 Bold Frutiger 75 Black

7 FONT FONT Alternative Font Sometimes Frutiger may not be available, in instances such as html (internet and ), or PowerPoint presentations. In these situations please use Verdana. Verdana Regular Verdana Bold Segoe UI DFJGJDFGBURGBLKSDGSFKGNLDFNG dfgndlfgnlnfgldkigndkf LDFHGLDFNGKLNDFKGLDFNGLDNG dlfgnlsjdgndghlfghnlgnfhfg

8 PHOTOGG PHOTOGRAPHY Is important to carefully select imagery for SBDC materials that reflect the values and goals of the organization. They should be simple, bold and positive in nature. Professional photography should be used whenever possible. Stock photography can also be used, when budgetary concerns exist. Some good resources for stock photography are: Images that are to be printed require a resolution of 300ppi. Images used for web or power point presentation can go as low as 72ppi.

9 logo PROGRAM logos Program logos are used to identify the specialized programs offered by SBDC. Below are the preferred program logos and color scheme. Focus on Business NXLevel Business Planning FASTTrack Growth Venture Growth Catalyst Business Coaching Main Street Mentors Walk Strategic Business Analysis Start Up Feasibility Connect 2 DOT Veterans Business Center Program Name Usage in Body Copy Program names should appear in bold font with the first half of the name in CAPS and the second half in upper and lower case. Here is an example of how the FOCUS on Business program name will appear in body copy.

10 PUBLIC PUBLICATIONS To ensure visual consistency in all SBDC materials, printed publications such as flyers, brochures and posters should be laid out according to the provided templates. Font and Color Usage The recommended font is Frutiger;. Frutiger 75 Black for headlines and. subheads and Frutiger. 55 Roman for. body copy. Colors to be used are blue (Pantone 288) for. Business programs and red (Pantone 188) for Consulting programs. Graphic Elements and Layout Graphic elements, such as call out boxes and title bars should..be built using rounded. corners ( in InDesign the. Corner Options should be set to.25 at full size). Yellow (Pantone 130) or grey (Pantone 7543) are the recommended colors for these elements. If you d like to be notified when registration opens for the 2012 walk, please add yourself to our list or contact Sarah Fagin, Program Coordinator, at sarah. fagin@denversbdc. org. STRATEGIC Consulti Business Analysis Let the Denver Metro SBDC and Metropolitan State College of Denver Business School of help you increase your business competitiveness and profitability! What is it? Because great business is built on great relationships. main STReet Mentors Walk incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. What: incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris What nisi ut aliquip does ex it ea include? commodo consequat. Duis aute irure Excepteur sint occaecat cupidatat Lorem ipsum non proident, Visit dolor sit sunt amet, in consectetur culpa qui officia adipisicing deserunt elit, sed do eiusmod tempor mollit anim id est laborum. incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure to apply. Who: Applications dolor in reprehend. are due July 24, exercitation ullamco labor. How long does it last? Why: incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud dolor in reprehend. incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco. Who can apply? When: incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure Lorem ipsum dolor sit amet, dolor consectetur in. adipisicing elit, sed do eiusmod tempor incididunt ut labor. Where: exercitation ullamco laboris Sponsored nisi ut aliquip by: ex ea commodo consequat. Duis aute. Cost: incididunt ut labor. Sponsored by: The Denver Metro is a partnership between the Colorado Office of Economic Development and International Trade, the Small Business Administration (SBA), and the Denver Metro Chamber of Commerce. The support given by the SBA through such funding does not constitute an expressed or implied endorsement of any of the co-sponsors or participants opinions, products or services. Special arrangements for the handicapped will be made if requested in advance by contacting the Denver SBDC at

11 ADVER ADVERTISEMENTS To continue the visual consistency in all SBDC materials, all advertisements should follow the following guidelines. Font and Color Usage The recommended font is. Frutiger; Frutiger 75 Black. for headlines and subheads. and Frutiger. 55 Roman for. body copy. For visual impact, large areas of color should be used with headlines that are reversed should be used. As with the publications, blue. (Pantone 288) should be used for Business programs and red (Pantone 188) for Consulting programs. Graphic Elements and Layout Graphic elements, such as call out boxes and title bars should..be built using rounded. corners ( in InDesign the. Corner Options should be set to.25 at full size). Yellow (Pantone 130) or grey (Pantone 7543) are the recommended colors for these elements. Colorado FOCUS on Business Growing Your Business Presented by: With Special Guest: Tami Young President & CEO of Adventech Wednesday, August 3, :30-8:00 pm Johnson & Wales University Jared S. Polis Auditorium 1900 Olive St. in Denver Cost: $10 Register online at Sponsored by: Business