Ad Spec Guidelines. Ad Spec Guidelines 1

Transcription

1 Ad Spec Guidelines Ad Spec Guidelines 1

2 Table of Contents General Guidelines 3 Banners Display 4-5 Native Ads 6 Landing Pages: Super 7-8 Image 9 Interstitials 10 Rich Media Tags 14 Attribution Pixels 15 Ad Spec Guidelines 2

3 General Guidelines Required Assets For best results, please provide fully editable assets. FILES Design Files - Layered PSD (Photoshop) Fonts - RTF / TTF / OTF Images - TIFF / JPG (original files in highest resolution possible) Logos - EPS / AI Corporate style guide, if available Timelines To ensure best quality, please adhere to the below timeline of deliverables. Static Image Banners / Landing Pages (4-5 Business Days) 2 days for Design days for campaign set up for Ad Ops HTML5 Banners (3-13 Business Days) 1 day for certified tag testing 10 days for new tag certification 2-3 days for setup In-house* Rich Media (9-13 Business Days) 3 days for Design days for build days for campaign set up Custom Rich Media (18 Business Days Minimum) Please inquire for Design & build days for campaign set up for Ad Ops NOTE: Approval process is not included in above timeline Ad Spec Guidelines 3

4 Smartphone Display IMAGE BANNERS Retina* Standard Retina* Standard Dimension 640x x50 600x x250 File Size 40KB max 20KB max 70KB max 40KB max GIF Animation We recommend no more than 3 seconds per loop Animation on 300x250 is not recommended due to file size limitations File Format: PNG / JPG / GIF ** Retina display banners are not recommended to ensure proper ad serving DYNAMIC DISTANCE Distance overlay is a dynamically populated text that indicates how far the user is from the nearest business location. e.g.: 2.22 mi away, Nearest location is 2.22 mi away Font Character: Arial, Helvetica, Georgia, Times New Roman Weight: regular, bold, italic, bold italic Color: provide hex color code Size: 9 points minimum Space Requirement Allow space for up to 35 characters Location List Business name (if available), address, city, state, zip (without +4), and phone number File format: XLS / CSV 320x50 300x250 Ad Spec Guidelines 4

5 Tablet Display IMAGE BANNERS Retina* Standard Retina* Standard Dimension 600x x x x90 File Size 70KB max 40KB max 70KB max 40KB max GIF Animation Animation on tablet ads is not recommended due to file size limitations File Format: PNG / JPG / GIF ** Retina display banners are not recommended to ensure proper ad serving DYNAMIC DISTANCE Distance Overlay is a dynamically populated text that indicates how far the user is from the nearest business location. e.g.: 2.22 mi away, Nearest location is 2.22 mi away Font Character: Arial, Helvetica, Georgia, Times New Roman Weight: regular, bold, italic, bold italic Color: provide hex color code Size: 9 points minimum Space Requirement Allow space for up to 35 characters Location List Business name (if available), address, city, state, zip (without +4), and phone number File format: XLS / CSV 728x90 300x250 Ad Spec Guidelines 5

6 Native Ads Required Assets 1 LOGO IMAGE Dimension 240x240* File size 40KB 2 TITLE 25 characters maximum DESCRIPTION 100 characters maximum 4 5 CTA 4 MAIN IMAGE Dimension 1200x627* File size 300KB 5 CTA 15 characters maximum (Ad will appear differently to blend into publishers interface) 6 STAR RATING (for App download only) ** All images are in retina display dimension Ad Spec Guidelines 6

7 Landing Page Super Required Assets 1 BRANDING / HEADER (Image must be static) Dimension Retina 750x468 Standard 375x234 File size 100KB max 50KB max URL to 3rd party website (Image may have 1 CTA) 1 2 DIRECTIONS & CALL Contact list: XLS / CSV (See page 3 for details) 3 ADDITIONAL CTA Hex color code for buttons CTA text and URL to 3rd party website 2 3 Business Name 1234 Madison Avenue New York, NY DIRECTIONS LOREM IPSUM CALL NOTE: Buttons text is available in white only 4 4 VIDEO* URL to YouTube video 5 PROMO* Dimension Retina 750x704 Standard 375x352 5 File size 140KB max 80KB max 6 TEXT URL to 3rd party website (Image may have 1 CTA) Final copy: DOC (There is no character count) 6 Lorem ipsum dolor sit amet Adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sinrt occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipisicing elitut labore et dolore magna aliqua. NOTE: Available in black text, white background and in Arial Powered by GroundTruth Inc. See more examples on next page * (5) Video and (6) promo ordering can be swapped Ad Spec Guidelines 7

8 Landing Page Super Examples of Super Landing Page CALL (123) Business Name 1234 Madison Avenue New York, NY Business Name 1234 Madison Avenue New York, NY Business Name 1234 Madison Avenue New York, NY DIRECTIONS DIRECTIONS CALL DIRECTIONS CALL LOREM IPSUM Powered by GroundTruth Inc. Powered by GroundTruth Inc. Powered by GroundTruth Inc. Lorem ipsum dolor sit amet adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Cillum dolore eu fugiat nulla pariatur Excepteur sint occaecat cupidatat non proident Sunt in culpa qui officia deserunt mollit anim id est laborum Lorem ipsum dolor sit amet Consectetur adipisicing elitut labore et dolore magna aliqua Powered by GroundTruth Inc. Ad Spec Guidelines 8

9 Landing Page Image Required Assets IMAGE Retina Standard Dimension 640x x480 File size 120KB max 70KB max Applicable dynamic content: - Dynamic distance to nearest business location - Business name, address Applicaple interactive items: - YouTube embedded video - Call the nearest business location - Get directions to the nearest business location - Link to third party URL NOTE: No GIF animation is allowed Ad Spec Guidelines 9

10 Interstitials STATIC IMAGES Smartphone Dimension File size Retina* 640x KB max Standard 320x480 70KB max NOTE: No GIF animation is allowed Tablet Dimension File size Retina* 1536x KB max Standard 768x KB max * Retina sizes are not recommended to ensure proper ad serving RICH MEDIA Smartphone Tablet Portrait 384x615* Portrait 768x1024 Landscape 1024x768 * Rich media ad units are responsive and scales to various screen sizes NOTE: Dynamic distance overlay can be applied to static and Rich Media interstitials VIDEO Length* 15 to 30 seconds Dimensions No size restriction. Preferred aspect ratio is 16:9 File Size < 5MB, Bitrate of 512 kbps or lower Tags VAST 2.0, VAST 3.0 (VPAID also accepted) Certified Tag Partners See page 15 * Check for feasibility if an alternate video length is needed Ad Spec Guidelines 10

11 Rich Media Celtra is GroundTruth s Rich Media Partner FEATURES REQUIRED ASSETS Presentation 360 o View 8-10 images to create full effect Video Teaser 16:9, 4:3 video (more video details on pg 15) Swipeable Gallery 3-8 images Grid Gallery 4-8 images Light Table Gallery 3-8 images Card Flip 2, 4, 6, 8 images or video Stack 3-8 images or video Panoramic View 1 panoramic image Creativity Drag & Drop Countdown Stopwatch Gyroscope / Accelerometer Wipe Away Drawing n/a Single date in the future or repeating daily event time n/a n/a n/a n/a Social Media Post on Facebook Twitter Feeds Post on Twitter Instagram Feeds Pin on Pinterest Copy to post Handle or hashtag Copy to post Username or hashtag Copy to post Location Map Address Nearby Location list 1 ShopLocal API key/id of the campaign, tag ID, and preview hash Store Locator Location List 1 Ad Spec Guidelines 11

12 Rich Media FEATURES Direct Response Call Download App External Link Forms Social Media Website Add to Calendar REQUIRED ASSETS Phone number App Store ID and/or Google Play ID URL Desired contact info (name, , and/or phone number) URL to social media website Event name, location, start and end date/time Dynamic Content Weather Time Location Platform Language Audience Cold, mild, hot, rain, snow, sunny, cloudy, fog, windy Day of week, time of day, date range Country, state, or city ios or Android Translated copy Audience segments Games 2 Videos See page 15 for video details Inline Video 16:9, 4:3 ratio size video Cue Point 16:9, 4:3 ratio size video Vertical Video 3 Vertical video, 16:9, 4:3 ratio size video 360º Video 4 Vertical 360º video 1 XLS or CSV file in the following order (even if empty): name, address city, zip, state, country, phone, , opening hours, lat, long 2 Acquire with your account manager for custom gaming options 3 GroundTruth can edit the original 16:9 or 4:3 video asset to vertical format o video must be provided in vertical format Ad Spec Guidelines 12

13 Rich Media VIDEO Format MP4 / MOV / AVI Codec H.264 codec Length 15 to 30 seconds Ratio 16:9 or 4:3 Frame Rate 15, 25, 30 fps Bit Rate 200x250 kbps File Size 60mb max, per upload Dimension 480 wide max (smartphone) 1024 wide max (tablet) DIMENSIONS (Ad units are responsive and scales to various screen sizes) Smartphone Banner: 320x50, 300x250 Tablet Banner: 300x250, 728x90 Expanded Expanded Portrait 384x615 Portrait 800x1145 Landscape 1145x800 PAGE WEIGHT 50KB for banners 100 KB for each expanded page (excluding video) 100KB on banners 200 KB for each expanded page (excluding video) Ad Spec Guidelines 13

14 Tags Vendor Name Standard GT Landing Page Script VAST Aarki Adform Atlas Beinto Bonzai Bridgetrack Celtra Clipcentric DCM (DART/INS) EyeReturn ExtremeReach Flashtalking Goldspot IQ Mobile Innovid Jivox justad Katana LIN Media Medialets Mediamath Mediaplex (Conversant) Millward Brown Mixpo Mookie Phluant Pointroll (Sizmek) S4M-Nginx Sizmek Simplytics Vindico Weborama Zumobi us for tag certification and questions Ad Spec Guidelines 14

15 Ad Verification & Attribution Tags Viewability Pixels DoubleVerify Integral Ad Science Moat Invalid Traffic Pixelate White Ops Additional Tracking/ Attribution Adometry ComScore Datalogix DoubleVerify Insight Express Integral Ad Science Krux Meetric Milward Brown Nielsen DAR TAS Vizu Ad Spec Guidelines 15

16 Mobile Creative Best Practices Adapt to Mobile Behavior Minimize copy for users to get the message at a quick glance Use Rich Media Measure beyond taps and conversions Make Ads Relevant Offer personalized ad experience with dynamic content Front-load Your Video Include your brand and crucial message in the beginning Ad Spec Guidelines Ad Spec Guidelines 16