Ford of Europe September Dealer Stationery. 1 Letterhead 2 Compliment slip 3 Business card. For all applications

Transcription

1 Ford of Europe 1 Letterhead 2 Compliment slip 3 Business card Dealer Stationery For all applications

2 Contents 0 Introduction 1 Letterhead 1.0 Examples 1.1 Construction 1.2 Brand Box and name 1.3 Address details 1.4 Legals 1.5 Horizontal bar 1.6 Typing guide Typing guide 1.7 Awards / Additional logos 2 Compliment slip 2.0 Examples 2.1 Construction 2.2 Brand Box and name 2.3 Address details 2.4 With compliments and Awards / Additional logos 2.5 Horizontal bar 3 Business card 3.0 Example 3.1 Construction 3.2 Brand Box 3.3 Address details 3.4 Horizontal bar

3 0 Introduction ISO 9002 If you wish to add the ISO emblem please refer to 1.7 and 2.4 of these Standards. Please remember that the Dealer is subject to annual review and therefore if he loses his accreditation he must stop using the ISO emblem immediately. These are Standards for Dealers, Ford Corporate Facilities should continue to follow the Corporate Global Standards that can be found within the Ford section of the FL&S Arena. The new Ford Dealer stationery design, although not mandatory, is strongly recommended to ensure a consistent Dealer image. The Retail Look and Style Programme spans the complete customer journey which includes follow-up communications. Each element of customer interface is as important as the others, and stationery which distils the core values of the brand also enhances the professional image of the. The examples illustrated demonstrate how the recommended layout should appear. If you adopt this design, the name and Brand Box is mandatory on all administrative documents. It must not be modified, even slightly, and cannot incorporate any other element or additional logo even if the has previously used its own personal logotype.

4 Customers City With compliments Dear Sir, Duis aute lorem ipsum dolor sit amet Customers Lorem ipsum dolor sit amet, consectetur adipscing elit, sed diam nonnumy eiusmod tempor incidunt ut labore et dolore magna aliquam erat volupat. Ut impedit anim id quod maxim placeat facer possim omnis es voluptas assumenda est, omnis dolor repellend. Duis autelorem ipsum dolor sit amet, consectetur City adipscing elit, sed diam nonnumy eiusmod tempor incidunt ut labore et dolore magna aliquam erat volupat Ut impedit anim id quod maxim placeat facer possim omnis es voluptas assumenda est, omnis dolor repellend. Temporem autem quinsud et aur office Denim ad minimim venia. 0mi quis nostrud exercitation ullamcorpor suscipit laboris nisi ut aliquip ex ea commodo consequat. At vero eos et accusam et justo odio dignissim qui blandit praesent lupatum delenit aigue duos dolor et molestais exceptur sint occaecat cupidat non provident, simil tempor sunt in culpa qui officia. Dear Sir, Duis aute lorem ipsum dolor sit amet Yours sincerely, Lorem ipsum dolor sit amet, consectetur adipscing elit, sed diam nonnumy eiusmod tempor incidunt ut labore et dolore magna aliquam erat volupat. Ut impedit anim id quod maxim placeat facer possim omnis es voluptas assumenda est, omnis dolor repellend. Duis autelorem ipsum dolor sit amet, consectetur adipscing elit, sed diam nonnumy eiusmod tempor incidunt ut labore et dolore magna aliquam erat volupat. Another Person Title Ut impedit anim id quod maxim placeat facer possim omnis es voluptas assumenda est, omnis dolor repellend. Temporem autem quinsud et aur office Denim ad minimim venia. 0mi quis nostrud exercitation ullamcorpor suscipit laboris nisi ut aliquip ex ea commodo consequat. At vero eos et accusam et justo odio dignissim qui blandit praesent lupatum delenit aigue duos dolor et molestais exceptur sint occaecat cupidat non provident, simil tempor sunt in culpa qui officia. Yours sincerely, Title Another Person Title Registered in England No Street,,, UK. Vat registered No Registered in England No Street,,, UK. Vat registered No

5 1 Letterhead 1.0 Examples 1.1 Construction 1.2 Brand Box and name 1.3 Address details 1.4 Legals 1.5 Horizontal bar 1.6 Typing guide 1.7 Awards / Additional logos

6 1.0 Examples Cutomers City Dear Sir, Duis aute lorem ipsum dolor sit amet Lorem ipsum dolor sit amet, consectetur adipscing elit, sed diam nonnumy eiusmod tempor incidunt ut labore et dolore magna aliquam erat volupat. Ut impedit anim id quod maxim placeat facer possim omnis es voluptas assumenda est, omnis dolor repellend. Duis autelorem ipsum dolor sit amet, consectetur adipscing elit, sed diam nonnumy eiusmod tempor incidunt ut labore et dolore magna aliquam erat volupat. Ut impedit anim id quod maxim placeat facer possim omnis es voluptas assumenda est, omnis dolor repellend. Temporem autem quinsud et aur office Denim ad minimim venia. 0mi quis nostrud exercitation ullamcorpor suscipit laboris nisi ut aliquip ex ea commodo consequat. At vero eos et accusam et justo odio dignissim qui blandit praesent lupatum delenit aigue duos dolor et molestais exceptur sint occaecat cupidat non provident, simil tempor sunt in culpa qui officia. Yours sincerely, Another Person Title Registered in England No Street,,, UK. Vat registered No Registered in England No Street,,, UK. Vat registered No

7 1.1 Construction Letterheads are to be A4 portrait 210mm width, mm height. A4 Trademark Cutomers The Grid is based on the A4 Trademark Master City Dear Sir, F1=2.5mm F2=5mm Artwork, F1=2.5mm, F2=5mm and F4=10mm. Duis aute lorem ipsum dolor sit amet Lorem ipsum dolor sit amet, consectetur adipscing elit, sed diam nonnumy eiusmod tempor incidunt ut labore et dolore magna aliquam erat volupat. Ut impedit anim id quod maxim placeat facer possim omnis es voluptas assumenda est, omnis dolor repellend. Duis autelorem ipsum dolor sit amet, consectetur adipscing elit, sed diam nonnumy eiusmod tempor incidunt ut labore et dolore magna aliquam erat volupat. Ut impedit anim id quod maxim placeat facer possim omnis es voluptas assumenda est, omnis dolor repellend. Temporem autem quinsud et aur office Denim ad minimim venia. 0mi quis nostrud exercitation ullamcorpor suscipit laboris nisi ut aliquip ex ea commodo consequat. At vero eos et accusam et justo odio dignissim qui blandit praesent lupatum delenit aigue duos dolor et molestais exceptur sint occaecat cupidat non provident, simil tempor sunt in culpa qui officia. Yours sincerely, 297 F4=10mm Another Person Title Registered in England No Street,,, UK. Vat registered No

8 1.2 Brand Box and name Refer to the Basic Standards Brand Box with name, for construction guidelines Naming with A4 Oval Master size, X=10mm 14pt Ford Font Dagenham Motors BrunelFord PolarFord in England No Street,,, UK. Vat registered No

9 1.3 Address details From 1 to 8 maximum addresses Type Style Ford Font, 7/10.5pt. Address details should not exceed 7 lines of text. 1-4 Addresses should start from the bottom right and continue from right to left and where necessary start again above from right to left 5-8. A square 2.5mm box, with a black 0.25pt stroke is added for the use of a tick to indicate which address is relevant Registered in England No Street,,, UK. Vat registered No

10 1.4 Legals Where local law dictates that you are required to put registered company details, directions or other local legislative issues on Type Style 7/8pt Ford Font, printed black. Upper and lower case, grammatically correct. Ranged right. the company stationery it needs to be inserted as shown here. Registered in England No Street,,, UK. Vat registered No

11 1.5 Horizontal bar Horizontal bar uses Ford Orange, PMS 021C for CMYK, match to PMS All full colour communications must carry an orange bar. The depth of the bar must be 1/4 of the height of the Oval. In this case 2.5mm. Registered in England No Street,,, UK. Vat registered No

12 1.6 Typing guide A standard typing layout is essential to achieve a clear, consistent style. (1) Address details (2) The date is one clear line below the address details (3) Salutation is two clear lines below the date Type Style 10/15pt Helvetica, printed black. Upper and lower case, grammatically correct. Ranged left. Letter copy should start one clear line below the salutation or heading. Paragraphs are separated by one clear line, and not indented Customers City Dear Sir, Duis aute lorem ipsum dolor sit amet Lorem ipsum dolor sit amet, consectetur adipscing elit, sed diam nonnumy eiusmod tempor incidunt ut labore et dolore magna aliquam erat volupat. Ut impedit anim id quod maxim placeat facer possim omnis es voluptas assumenda est, omnis dolor repellend. Duis autelorem ipsum dolor sit amet, consectetur adipscing elit, sed diam nonnumy eiusmod tempor incidunt ut labore et dolore magna aliquam erat volupat.temporem autem quinsud et aur office Denim ad minimim venia. 0mi quis nostrud exercitation ullamcorpor suscipit laboris nisi ut aliquip ex ea commodo consequat. 0mi quis nostrud exercitation ullamcorpor suscipit laboris nisi ut aliquip ex ea commodo consequat. At vero eos et accusam et justo odio dignissim qui blandit praesent lupatum delenit aigue duos dolor et molestais exceptur sint occaecat cupidat non provident, simil tempor sunt in culpa qui officia. Ut impedit anim id quod maxim placeat facer possim omnis es voluptas assumenda est, omnis dolor repellend. Temporem autem quinsud et aur office Denim ad minimim venia. 0mi quis nostrud exercitation ullamcorpor suscipit laboris nisi ut aliquip ex ea commodo consequat. At vero eos et accusam et justo odio dignissim qui blandit praesent lupatum delenit aigue duos dolor et molestais exceptur sint occaecat cupidat non provident, simil tempor sunt in culpa qui officia. Yours sincerely, Another Person Title 37.5 Text may flow to the maximum as indicated in light blue on the example. Registered in England No Street,,, UK. Vat registered No

13 1.6.1 Typing guide (4) If required, a single line heading in bold may go one clear line below the salutation (5) The close (Yours, etc.) is separated by one clear line from the main text, and not indented Type Style 10/15pt Helvetica, printed black. Upper and lower case, grammatically correct. Ranged left. Paragraphs are separated by one clear line, and not indented Customers City Dear Sir, Duis aute lorem ipsum dolor sit amet Lorem ipsum dolor sit amet, consectetur adipscing elit, sed diam nonnumy eiusmod tempor incidunt ut labore et dolore magna aliquam erat volupat. Ut impedit anim id quod maxim placeat facer possim omnis es voluptas assumenda est, omnis dolor repellend. Duis autelorem ipsum dolor sit amet, consectetur adipscing elit, sed diam nonnumy eiusmod tempor incidunt ut labore et dolore magna aliquam erat volupat. Ut impedit anim id quod maxim placeat facer possim omnis es voluptas assumenda est, omnis dolor repellend. Temporem autem quinsud et aur office Denim ad minimim venia. At vero eos et accusam et justo odio dignissim qui blandit praesent lupatum delenit aigue duos dolor et molestais exceptur sint occaecat cupidat non provident, simil tempor sunt in culpa qui officia. Yours sincerely, 37.5 (6) The author s name is four clear lines below the 6 Another Person Title close 100 Registered in England No Street,,, UK. Vat registered No

14 1.7 Awards / Additional logos Awards / Logos can be any size but should Align single logos to the right gridline. not exceed a maximum height of 20mm or maximum width of 50mm. Position on the baseline mm above the address and ranged right Registered in England No Street,,, UK. Vat registered No as shown. They must not be more dominant than the Ford Oval. When using two logos, align them to the right gridline. Further logos may be added, provided they are equally spaced and remain within the designated area Registered in England No Street,,, UK. Vat registered No

15 2 Compliment slip 2.0 Examples 2.1 Construction 2.2 Brand Box and name 2.3 Address details 2.4 With compliments and Awards / Additional logos 2.5 Horizontal bar

16 2.0 Examples With compliments With compliments

17 2.1 Construction Compliment slips are to be landscape 210mm 210 width, 99mm height. With compliments The Grid is based on the A4 Trademark Master Artwork, F1=2.5mm, F2=5mm and F4=10mm. 99 A4 Trademark F1=2.5mm F2=5mm F4=10mm

18 2.2 Brand Box and name Refer to the Basic Standards Brand Box with name, for construction guidelines Naming with A4 Oval Master size, X=10mm 14pt Ford Font Dagenham Motors BrunelFord PolarFord

19 2.3 Address details From 1 to 8 maximum addresses Type Style Ford Font, 7/10.5pt. Address details With compliments should not exceed 7 lines of text. 1-4 Addresses should start from the bottom right and continue from right to left and where necessary start again above from right to left 5-8. A square 2.5mm box, with a black 0.25pt stroke is added for the use of a tick to indicate which address is relevant.

20 2.4 With compliments and Awards / Additional logos Awards / Logos can be any size but should not exceed a maximum height of 20mm or maximum width of 20mm with a 5mm gap between logos. Hang from the top of the Oval and range left as shown. They must not be more dominant than the Ford Oval. 5 With compliments 20 5 With compliments, text with A4 Oval Master size, X=10mm 14pt Ford Font 50% Black

21 2.5 Horizontal bar Horizontal bar uses Ford Orange, PMS 021C for CMYK, match to PMS. With compliments All full colour communications must carry an orange bar. The depth of the bar must be 1/4 of the height of the Oval. In this case 2.5mm.

22 3 Business card 3.0 Examples 3.1 Construction 3.2 Brand Box 3.3 Address details 3.4 Horizontal bar

23 3.0 Example Title

24 3.1 Construction Business cards are to be landscape 85mm width, 55mm height. The Grid is based on the BC* 80% Trademark Artwork, F1=2mm, BC* Trademark 80% *Business Card F1=2mm F2=4mm F4=8mm F2=4mm and F4=8mm. Title * Business Card

25 3.2 Brand Box Refer to the Basic Standards Brand Box, Construction, for construction guidelines Title

26 3.3 Address details Address details should not exceed 7 lines of text. The designations are: Telephone, facsimile, mobile and / outlook addresses. Type Style name 5/7.5pt Ford Font Bold, printed black. Upper and lower case, grammatically correct. Ranged right. Contact details 5/7.5pt Ford Font, printed black. Upper and lower case, grammatically correct. Ranged right Title and Title 8/12pt Ford Font, printed black. Upper and lower case, grammatically correct. Ranged left. Rule 1pt stroke, printed black.

27 3.4 Horizontal bar Horizontal bar uses Ford Orange, PMS 021C for CMYK, match to PMS. All full colour communications must 85 2 carry an orange bar. The depth of the bar must be 1/4 of the height of the Title Oval. In this case 2mm.