AMMATTIAUTOT 2013 SL-Mediat Mediaguide 2013

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Dana Patterson
6 years ago
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1 AMMATTIAUTOT 2013

AMMATTIAUTOT AN INDUSTRY JOURNAL FOR LIGHT GOODS VEHICLES AND PASSENGER-CARRYING VEHICLES MYTHBUSTER Ammattiautot, which actively follows its field, reports on new vehicles, events, and

This journal, aimed at users of light goods vehicles and professionals in passenger transport, was renewed two years ago and, in its current format, is better designed to serve our readers

The journal offers a wealth of information to support purchase decisions concerning a new or used vehicle, an accessory, a piece of equipment or a service relating to after-sales service,

Ammattiautot provides an advertiser with an instrument that can finely tune the purchase process one step further.

You can reach your exact target group with our insert and distribution service.

Please don t hesitate ask us for further information. NEW! Ammattiautot s new online media will be launched in December 2012.

2 AMMATTIAUTOT AN INDUSTRY JOURNAL FOR LIGHT GOODS VEHICLES AND PASSENGER-CARRYING VEHICLES MYTHBUSTER Ammattiautot, which actively follows its field, reports on new vehicles, events, and topical matters. This journal, aimed at users of light goods vehicles and professionals in passenger transport, was renewed two years ago and, in its current format, is better designed to serve our readers and advertisers. Ammattiautot reaches decision-makers and actors in the industry. The journal offers a wealth of information to support purchase decisions concerning a new or used vehicle, an accessory, a piece of equipment or a service relating to after-sales service, such as vehicle maintenance or repair. The expert content and topical tips fulfil this precise need. Ammattiautot provides an advertiser with an instrument that can finely tune the purchase process one step further. Advertisement and sales messages gain extra power in this environment that influences buying decisions. Ammattiautot also busts the myth about the costs of direct mailing! You can reach your exact target group with our insert and distribution service. The journal s distribution addresses and various themes direct your message at precisely the right time and to the right address affordably. Please don t hesitate ask us for further information. NEW! Ammattiautot s new online media will be launched in December The respected and professional content will receive a completely new format and modern appearance. The new online media will be even more user-friendly than before. Navigating the pages will be more convenient, and subject matters can be pieced together and found more easily than before. There will also be some new features, which we will describe in detail at a later date. Ammattiautot also has an online presence. The wide selection of articles, fresh news in the industry, test-drive videos, photographs, search for vehicles, and a list of links to industry events complement the content of the printed magazine. The digital edition is also available in Ammattiautot s online media and becomes available to read on the publication date of the printed version. A price list of the electronic marketplaces and up-to-date information on visitors are available at:

3 AMMATTIAUTOT AN INDUSTRY JOURNAL FOR LIGHT GOODS VEHICLES AND PASSENGER-CARRYING VEHICLES Publication schedule and themes issue submission publication Trade fairs / events / themes deadline Hire vehicles and load handling equipment Maintenance vehicles Heat-regulated transport, box body vehicles, and training Caravans and trailers Transport 2013 Exhibition BUS 2013 / Taxi 2013 issue submission publication Trade fairs / events / themes deadline Power Truck Show Caravans / Contract hire, leasing Maintenance and repair shops Property maintenance / Occupational safety Taxis / Minibuses x4 vehicles Standard sizes and advertisement prices Corner: x 25 Cover: x 230 Back cover: x 277 1/1 page: Inner covers: x 297 2/1 spread: x 297 1/2 page: x 265 / 187 x 130 1/3 page: x 90 / 91 x 180 1/4 page: x 265 / 91 x 130 1/8 page: x 65 Column millimetre Black and white 3,07, 4-colour 4,40 VAT will be added to all prices. We reserve the right to change prices. Inserts: Can be directed according to region and vehicle data. Customer journals: We also produce corporate magazines and marketing material for our customers. Video production: Contact us for test-drive and presentation videos for marketing purposes. Technical data Journal format 210 x 297 mm (A4) Printing area 210 x 297 Column width 43 mm, 4 columns Paper MFC Binding stapling Printing method heatset, offset rotation Line density 48 l/cm, 4-colour images 60 l/cm Printing house Forssa Print 2013 Annual volume 3. Material ammattiautot@ammattiautot.fi Online transfer: FTP (usernames and passwords issued by the office) Digital material: PDF (prepared for pre-press, size 1:1), CMYK colours, image resolution 300 dpi Instructions for electronic materials: Selected location costs 5% extra Advertising agencies given 15% discount (ready material) Withdrawal of advertisements and complaints Any withdrawal of an advertisement must be made by the material deadline, complaints within 8 days after publication. Liability is limited to the price of the advertisement in question. Forwarding of materials Forwarding of materials and advertisements published in the journal is subject to extra charge in accordance with the current price list. Payment to be made to, Sampo Pankki Oyj IBAN: FI BIC/SWIFT code: DABAFIHH The citing/copying of advertisements and articles designed/written for the journal requires the editorial office s permission.

AMMATTIAUTOT 2013 Looking for a tool Readers of Ammattiautot are users of light goods vehicles and professionals in the passenger-carrying business.

4 AMMATTIAUTOT 2013 Looking for a tool Readers of Ammattiautot are users of light goods vehicles and professionals in the passenger-carrying business. For themselves or on behalf of the company they represent, they are interested in vehicles in the light goods and passenger-carrying sectors as well as related equipment and services. Most of the readers are men, but as the number of female drivers is growing, so are the numbers of female readers. Directed distribution copies on average Print run copies on average Passenger transport: - Buses, minibuses - Minivans and wheelchair taxis Light goods transport: Drivers and owners of goods vehicles who actively replace their fleet - Vans - Light and medium goods vehicles up to 7.99 tonnes These address lists are included in every issue of the journal. Please ask for further information on theme issues. Our distribution is based on Trafi s register and Ammattiautot journal s own register. Korkein luottoluokitus Soliditet 2012 Editorial office Telephone Telefax Internet Publisher Ammattiautot Takojankatu 11, +358 (0) (0) ammattiautot@ammattiautot.fi Telephone Business ID Domicile Managing director Takojankatu 11, +358 (0) Tampere Jussi Lehtonen ISSN X 441 PAINOTUOTE 428 PEFC/ Editor-in-chief Mikko Näppilä Tel (0) Managing editor Ari Perttilä Tel (0) Editors Juha Kuusjärvi Miika Nyrö Tapani Palo Olli Päiviö firstname.surname@sl-mediat.fi Tel (0) Tel (0) Tel (0) Tel (0) Advertising Sales Janne Hagman Eija Nyrö Mikko Näppilä firstname.surname@sl-mediat.fi Tel (0) Tel (0) Tel (0)

5 SL-MEDIAT 2013 SUBMISSION OF ELECTRONIC MATERIALS The electronic materials delivered must be ready for printing and in accordance with the instructions presented here. Ammattiautot Autopokkari Konepörssi Urakointi Uutiset NOTE: If one is sending large quantities of material (over 40 MB), we recommend using an FTP connection or sending a CD to the editors. File transfer FTP-server: ftp.ippnet.fi Please contact our office for usernames and passwords. Sending by post CD/DVD by the submission deadline. Address: Name of the publication / Takojankatu 11 Proofs and cover letters Remember to always provide detailed instructions and a layout sample of your advertisement (1:1). Proofs can also be submitted by fax to +358 (0) For more information, call +358 (0) Software - We accept high-resolution Adobe Acrobat PDF documents, PDF version 1.4 or higher. Also, Illustrator, QuarkXPress, and InDesign are accepted. All fonts used in advertisements must be converted to paths, and the images must be embedded in the documents. - Word, Excel, and PowerPoint documents are not suitable for printing. Fonts - We accept all Adobe Font Folio 9 PostScript type 1 typefaces. Text must be converted to paths if other typefaces are used, also within EPS graphics. Images and graphics - We can process high-resolution CMYK images delivered in EPS or TIFF format. Please see the resolution requirements in the journalspecific data. - Please do not use JPEG compression with EPS files. - Photographs taken with digital cameras can be submitted in JPEG format. Bleeds and crop marks - Full-page advertisements must come with crop marks and a bleed area of at least 4 mm. Colours - We use standard CMYK process printing. Konepörssi and Ammattiautot: Europe PrePress (Fogra 27) Autopokkari and Urakointi Uutiset: ISOnewspaper26v4 - For more information on colour profiles, please contact our office. - All spot colours must be converted to process colours. - We do not accept indexed colour or Duotone modes. File compression - Please compress files with Zip, StuffIt or BinHex software.

2017 Media Information

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