MB2030 Class 8. Designing for Information Marketing

Transcription

1 MB2030 Class 8 Designing for Information Marketing

2 InDesign Section Assignments A1 Press Release A2 4 page Flyer A3 Poster, etc. Due 3 rd Feb (Fri.) A4 Infographic Due 7 th Feb (Tues.) A5/FP Program Guide Due 17 th Feb (Friday) 3 rd Feb (Fri) C9 - Lab for Infographics (Advanced tips/tricks) 7 th Feb (Tues) C10 - Lesson on Final Project Layouts for Magazines 10 th Feb (Fri) C11 Interactive PDFs (fun stuff) 14 th and 17 th Feb (Tues/Fri) C12/C13 Lab for Final Projects

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57 A4 - Infographic Design an Infographic Poster in InDesign to present information on any music related subject History of an artist/band How-to Tour map with problem avoidance anecdotes Steps to a perfect performance on stage Etc. (see me first ) Must have 6-8 main focal points of information with at least 1 chart/graph 1 map/diagram 1 list of 3-5 points Must be presented in a logical manner so is easy to follow Must use a clean color scheme 3 main colors + tints only No more than two font families (make them suitably different) CMYK, all vector graphics (can also be made in InDesign) ABSOLUTELY NO PIXEL IMAGES Graphics can be from Illustrator, via fonts/clipart, or built in InDesign Images converted to vector are allowed. Must be ready for print on tabloid 11x17 Upload the Packaged ZIP as usual MB2030-S1-A4 DUE Tuesday 7 th Feb

58 A5 Final Project Your final assignment will be to create an 8 page (as would be printed on 2x 11x17 sheets, folded in half and stapled) program guide, the style of which you might find at a concert/event for ONE of the defined (fictional) bands. You MAY work in GROUPS of 2-3 people, but all such group work must be CLEARLY designated and divided evenly. Groups of 2 MUST submit a 12p guide, while for 3, it would be 16p You may also designate one person for copy/editing (writing copy, headlines, captions, etc. plus, initial planning), one for layout & design (InDesign composition) and one for imaging (photos/graphics via Photoshop and Illustrator), or some such combination thereof. Be very, very careful about working in groups make sure your teammates are collaborative and serious! Manage the workflow!

59 A5 Final Project The final project will also require a VECTOR logo you will design one for ONE (1) of the following (who will be the focus of the project): Cheeze Wizards a 5-piece hipster band, popular on the sci-fi/fantasy convention circuit as they often do filk songs (Google the term). They perform jazzy, alt-pop versions of classic pop/rock songs, as well as modern music, all with their own lyrics. Prefer classic 70s designs with only subtle references to their style Think Weird Al + Weezer + Kenny G. Stair Todhchaí Future History (note the acute accent on the i) A young, mostly female Irish/Scottish folk group who mix traditional Celtic music styles with various softer up-tempo/world beat/urban sounds but tend to stay relatively mainstream and radio friendly. Prefer updated variations of traditional styles, but nothing too radical Think Coors + AfroCelt Sound System + Of Monsters and Men + Taylor Swift

60 A5 Final Project Billhillies A very smart, savvy industrial-alt-country group who mix electronica/techno/trance with traditional C&W sounds. Prefer clean, art-deco/retro-modern, with a visible nod to their country styles Think Daft Punk meets Garth Brooks with Tiësto Ultradüme A European progressive symphonic doom metal band that dabbles in transcendent darkwave metal with accents of death/black. Lead by Angara Savage, a classically trained opera singer know for her elaborate stage costumes and mane of white hair, she has lead the band to quite a bit of success, often by tweaking the styles of mainstream groups like Nightwish and Within Temptation into some deliriously dark and hypnotic material. Strong, intense, direct, primal, passionate these are words often used to describe this band, and their materials should reflect that. Very hard to define these guys almost techno/trance done with orchestra arrangements but much more somber, atmospheric and powerful. Like a soundtrack to a thunderstorm rolling in.

61 A5 Final Project You will also make a full page center spread, showcasing your wonderful logo (i.e. branding) on several products the band will have for sale at the concert: Small: Square Buttons Medium: Self-titled CD. Physical Item: Waterbottle or Coffee Mug (curved hard surface) Clothing: T-shirt (cloth object) Large Horizontal: Bumper Sticker (12 x3 horizontal layout) Large Square: Shower Curtain or bedsheet 2 others of your choice! The objective here is to present the logo in different configurations for maximum layout effect.

62 A5 Final Project The program guide will include the following: Cover Back page (with ads AND sponsors use VECTOR logos where possible) Center (two page) spread merch page 2-3 articles (can be real content), with photos (CMYK, 300dpi) 5x interior ads (mainly vector/text, with no more than 3 images total) Content/theme will be up to you. Text/graphics/photos should be original, attributed properly, or open source, but you can use generic band or concert photos to visually contribute to your project. Acquire your content early!! Objective: combining your skills to complete a larger project Bring plans to class for work/discussion. This project will require a COLOR hard copy as well as PDF/Package