Effective Newsletters. Muskegon Alpha Iota Fall Conference 2012
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1 Effective Newsletters Muskegon Alpha Iota Fall Conference 2012
2 The Three Most Important Things to Remember! Communicate! Communicate! Communicate
3 Newsletters Should Be! Well-written! Interesting to the members! Timely!Don t have to be monthly!could be quarterly
4 Types of Content! President s column! Upcoming activities and meetings! Committee reports! Minutes of previous meeting(s)! News about individual members! State, International & Council activities
5 Other Content! Member pictures!get signed permission! Member stories or articles! Book talks/reviews! Classroom tips and tricks! Consumer tips and advice! Members achievements
6 More Content! Information gleaned from the US Forum Committee information! Local, State and National political information! Educational services and websites! Quiz, puzzle or contest
7 Soliciting Content! Provide a publishing schedule!use a monthly theme or topic! Favorite Halloween Costume! Fun Facts About Your Family! Recent Trip with Pictures! Personal autobiography/mystery Sister! Photography Contest! Jokes! Assign articles
8 Using Outside Content! If re-printing articles ALWAYS get permission FIRST!! You DO NOT have special dispensation because you are a teacher.! The copyright laws clearly state what, where and how much you can fairly use for classroom use, not newsletters.
9 ASCD s SmartBrief! a daily briefing on top stories in K-12 education! Sign up for the listserv:! index.jsp?campaign=hpselect
10 Cartoon Source! educationcartoons.html! Priced as low as $1.29 per cartoon! The cartoons featured on this site are copyrighted material. It is unlawful to use these cartoons in any type of print or electronic media without prior written permission from the author.
11
12 What Program to Use?! Any program that can create columns or text boxes!microsoft Word!Microsoft Publisher (PC only)!adobe InDesign or QuarkXPress!Apple Pages (Mac only)!openoffice/neooffice Word Processing (free)
13 Newsletter Structure! Masthead! Articles with headlines!the MOST important item of all!! Pictures with captions! Table of Contents!If multi-page publication! Page numbers
14 Headlines! Standard Head! Use active present tense verbs! subject verb direct object form! Eliminate articles (an, a, the)! Beta Rho holds fundraiser! Label Head! Has no verbs! May have articles! A Beta Rho fundraiser
15 Five Headline Tips! Play on Words It s handy to know sign language! Alliteration!Fabulous Friends! Juxtapostion!Tame Your Wild Side! Lists! Simplicity Keep it short and to the point
16 Looking Good in Print! Give your newsletter structure! Use an underlying grid for layout! Don t scatter illustrations willy-nilly! Line things up
17 Use of a Grid
18 Lay Out Variations
19 Graphic Elements! Photographs! Spot Color! Boxes! Rules! Clip Art
20 About Photographs or Scans! 240ppi - 300ppi for printed pictures! 72ppi for web pictures! Downsample before putting on the web if your pictures are not already 72ppi! Get permission!
21 Resizing! Watch proportions!hold the shift key while resizing to avoid distortion resize from a corner!don t stretch a picture to fill a space! Do not enlarge!
22
23
24 Spot Color
25 Boxes & Rules
26 Don t Crowd the Text! Allow plenty of white space! Use generous gutters! Use white space around pictures
27 White Space is Your Friend
28 Use a Masthead! Include!Title, Volume, Issue, Date, Geographic Location
29 More Mastheads
30 From the Scoring Guide! Masthead Title! Masthead Volume! Masthead Number! Masthead Date! Masthead Geographical Location
31 Consider Readability! Choose the right font!yes just one!!well OK, two at the MOST!!Serif for printed material!sans-serif for web material
32 Avoid Tired Eyes! Consider line length! Use the alphabet and a half rule to determine line length!1.5 to 2 times the length of the lower case alphabet letters to determine the optimal line length!26 x 1.5 = 39 to 26 x 2 = 52 characters! Consider leading - space between lines!keeps your text from being too crowded
33 Line Length
34 From the Scoring Guide! Print / Typeface / Font! (Clear, readable, at least 12 pt., and the chosen font should be ubiquitous such as Times, Times New Roman, Helvetica or Arial when published electronically so readers on various machines and platforms can see a consistent presentation. Appropriate use of normal, bold, underline and italic.)
35 From the Scoring Guide! Consistent Fonts (No more than 2 fonts used. A different one may be used for headlines, but copy text should all be set with the same font and point size.) An aside: Avoid the Ransome Note look.
36 Font Face Variations! Provide color to aid readability!vary the weight!vary the size!vary the style!don t vary the font family - keep it consistent
37 Variety adds Spice! THIS IS A HEADLINE! This is body copy! This is a pull quote! This is less important! But they are all the same font family - Arial
38
39 From the Scoring Guide! Presentation of Information (Should be clear, concise and with complete articles that are sectioned, indented and paragraphed.)! Headlines (Short, descriptive, informative and interesting)
40 From the Scoring Guide! Graphics, Photographs (Used creatively, they should enhance the articles, not overpower the text or clutter the layout.)! Consistent Layout (Easy to read layout with proper gutters and good balance between grey and white spaces; appropriate line lengths.)
41 E-Newsletters! Convert to.pdf!separate program on the PC!Part of the Macintosh OS X - Print to.pdf! Watch size of the file if ing! 2.5mb may be too big! Make it downloadable from the web
42 Web Page Newsletters! Last names as initials only! Consider password protection! If openly readable on a webpage which is not secured, consider encoding the e- mail addresses using Javascript!
43
44 Password Protection -.pdf! Adobe Acrobat Mac or PC $$$! PDFpen Mac only $$
45 Password Protection -.doc or.docx! Tools -> Protect document -> enter pw
46 Classroom Newsletters! Printed!Even if they are one page use good layout techniques! Online!Use a Sans-serif font
47 Teacher Newsletter Templates! tools_templates/#miscellaneous! Templates open in Microsoft Word
48 Online Newsletter Source! Not free - yearly pricing! Discounts to districts
49 Online through your District! Publish a newsletter on your district/ school website! Consider an version to send to parents
50 Blog Your Newsletter! EduBlog!
51
52 Remember! Communicate! Communicate! Communicate
53 Submit Your Newsletter! Choose your best edition from the months September 2012 through December 2012! Submit one (1) copy! Indicate if the bulk of your recipients gets the newsletter electronically! Identify your editor(s) and provide e- mail address(es) for them if available.
54 What to Submit! Printed paper newsletter mailed to Laura Perkins, State Communications Chair! Electronic copy in.doc,.docx or.pdf format sent as an attachment! On a CD in either Word (.doc or.docx) or.pdf format mailed to Laura! A link with password if needed, if your newsletter is on a website
55 How to Contact Laura Perkins! Now til December 15: 2364 Crossings Cir., Davison, MI 48423! December 15 February Pointe Creek Ct., Unit 201, Bonita Springs, FL ! Anytime via until Feb. 1: perkins.laura.k@gmail.com
56 The Process! The committee will welcome submissions BEFORE the February 1st deadline!! Laura will collect all newsletters and she will scan the paper submissions to convert them to an electronic format.
57 Process, continued! Then she will send electronic versions of the newsletters out to all five readers for scoring.! The scores will be tallied and averaged.! Comments and suggestions will be written so that they may be distributed at the State Convention.
58 Newsletter Scoring Guide! Downloadable from the Alpha Iota Website! From State Home page, select Committees Link! Scroll down page to Communication Committee for link called Newsletter Information
59 Newsletter Questions?! Contact Laura Perkins!Alpha Iota State Communications Chairman
60 Presentation Questions? Margaret Meehan 3475 Deepwood Drive Lambertville, MI Beta Rho, Monroe County
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