Objec&ve % Describe digital graphics produc&on methods.

Transcription

1 Objec&ve % Describe digital graphics produc&on methods.

2 Pre-Production q Meet with clients to create project plan. Determine the purpose of the graphic design. Define the intended target audience. Set overall goals for design. Agree on deadlines. Create a budget. Set a color scheme and set of typography based on client s current marke&ng and branding materials.

3 Pre-Production q Sketch layout ideas and present to client for approval. q Gather and manage informa&on and digital assets provided by the client. Create a file-naming conven&on to assure proper organiza&on and storage. Save and organize files for easy and quick access.

4 Pre-Production q Determine specific hardware needs: Computer S&ll Photo Camera Graphic Tablet Scanner

5 Pre-Production q Determine specific sooware needs Paint Program bitmap graphic edi&ng program that creates and/or edits photos or bitmap images (example: Adobe Photoshop) Draw Program- vector graphic edi&ng program that is commonly used for logos, icons, and other scalable graphics (example: Adobe Illustrator)

6 Production q Import (using Adobe Bridge or other process) exis&ng graphics onto canvas in a digital graphic edi&ng sooware. q Draw or create original graphics. q Add text to the design. q Edit the design components to convey the intended message to the target audience. q Arrange possible design components into a balanced and unified layout.

7 Post-Production q Review Design Comps with Client Provide the client with mul&ple rendi&ons of the design that meet the goals and purpose, but look visually different (layout, scaling, etc.). Used for comparison purposes so the client can make a final decision. Can be generated in Adobe Photoshop by crea&ng layer comps that save all rendi&ons in the original file for previewing.

8 Post-Production q Re-design the graphic based on client feedback (if necessary). q Preview the final version. Create a proof preview to see how the graphic design will look on a par&cular output device (computer monitor, printer, etc.). Test print any graphic design that is des&ned for print work and proofread for quality assurance.

9 Post-Production q Op&mize the graphic for specific client needs, including: File format requirements File size requirements File name requirements q Submit the finalized version(s) of the digital graphic design to the client.

10 Optimize for Web q Use Export/Save for Web command. q Save in web friendly format for faster download, i.e. JPEG GIF PNG PDF q Adjust file quality and compression. q For working purposes, incorporate some of the se`ngs into the filename, such as banner_medium.jpg for an image saved as a medium-quality JPEG.

11 Optimize for Web

12 Generate for Print q Set image resolu&on to 300 ppi for beeer quality. q Convert to CMYK (if sending to offset printer) q Use lossless or un-compressed format.

13 Adjust Print Settings

14 Images for Video q Create images of various aspect ra&os so that they appear properly on video devices. q Using the op&ons in the Size menu, you can produce images for specific video systems NTSC, PAL, or HDTV. q Use safe zones to ensure that everything fits within the area that most TVs display, keep text within the &tle-safe margins, and all other important elements within the ac&on-safe margins.

15 Adjust Video Settings q Create a new document. q Choose Film & Video preset. q Choose appropriate size op&on.

16 Native Graphic Formats q.ai Na&ve file type used by Adobe Illustrator. Does not compress layers of a design, allowing for future edi&ng. May not be recognized by all programs. q.psd Na&ve file type used by Adobe Photoshop. Does not compress layers of a design, allowing for future edi&ng. May not be recognized by all programs.

17 Bitmap (Raster) Graphic Formats q.jpeg (JPG) Most common graphic file format. Full color graphic format (16.7 million colors). Rela&vely small file size. q.gif Indexed color format (256 colors). Supports simple transparency layer.

18 Bitmap (Raster) Graphic Formats q.tiff (TIF) Versa&le graphic type that can use a variety of color formats. Format works best for desktop publishing or print work.

19 Vector (Line Draw) Graphic File Formats q.svg Supports interac&vity and 2-D anima&on. XML-based vector format. Open standard. q.png Supports advanced transparency. Rela&vely average file size. Can be interlaced, op&mizing for internet use.