DIGITAL PUBLISHING AT ITS BEST
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1 DIGITAL PUBLISHING AT ITS BEST
2 The Purple DS Publishing Suite is an efficient end-to-end software solution that covers the entire digital publishing spectrum. pdf replica pdf + read mode enhanced pdf mobile-optimised template pixel-perfect PURPLE DS MANAGER The Purple DS Manager is our intuitive management tool that puts you in control. It enables you to build native apps and publish to itunes, Google Play, Amazon and web. You can completely manage your content, users, payments, advertising and much more. PURPLE DS COMPOSER The Purple DS Composer is our cutting-edge, yet simple design environment that enables you to create sophisticated, interactive content suitable for mobile devices and the web. Everything is possible using our fully integrated keyframe animation tool. PURPLE DS TEMPLATING CLIENT The Purple DS Templating Client is our revolutionary transformation tool that allows you to easily convert print layouts from InDesign into mobile-optimised layouts for tablet and phone. It also structures your data for easy reuse of content and automatic publishing. 01
3 introduction Purple DS : The innovative platform for publishing content to apps and other digital channels. Without a line of code. Purple DS is the most flexible and cost-effective e-publishing software with cutting-edge features and fully automated workflows. Simply create your app in a few steps, and update or enhance your content with additional assets, interactions or animations. Then easily publish it to itunes, Google Play, Amazon and the web anytime. Or completely restyle your app with a few clicks. No coding required! the purple ds publishing suite offers you everything you need to create, manage, publish and monetise your content: No matter the source No matter which devices or channels No matter how you want to monetise All of our tools are seamlessly integrated and can easily be connected to your existing systems. cms-based articles APP CUSTOMISATION Customised native app designs for ios, Android & Kindle. 100% native apps (ios, Android and Kindle Fire) in your own corporate design. Text, buttons, app menu, and more all dynamically changeable at any time without resubmission. SYSTEM INTEGRATION Flexible API for simple third-party system integration. Connect your existing CMS, entitlement or user/employee database, ad server, third party analytic tools or payment providers. Purple DS standard API gives you full flexibility. Several systems have already been integrated as part of our product offering. CONTINUOUS REACH Newsstand and newsfeed for best user interaction. Produce your content once, publish it in your app and share it on social media and website (HTML5, web newsstand). Use newsfeeds for continuous publishing and update your users via push notifications. 01
4 input & enhancement Open for all data formats and sources No matter if you are using PDF, InDesign and/or a CMS, we offer workflows which perfectly fit to your needs and sources. You have the choice from pixel perfect/manual to fully automated processes. All workflows can also be combined. See page 05 for details. Publish your content directly into your app, or enhance it with interactions and animations to delight your audience. content formats Add images, text, videos and layouts from Adobe InDesign, work with PDFs, import content directly from your CMS or migrate from any other publishing platform such as Adobe DPS. INTERACTIONS Perfect user experience with interactive elements. Integrate videos, pop-ups, audio, image galleries, internal/external links, zoom, feedback forms, rating options, HTML content, action URLs to easily link issues, articles or entries in the app and more! ANIMATIONS Impressive animations with a few clicks. Use Purple DS keyframes to create stunning animations, fade in/outs or morph effects. Engage your audience with beautiful scene transitions like parallax or soft crossfades. Purple DS makes everything possible. MIGRATION & IMPORT 1:1 migration from other platforms. Easily migrate single files or complete batches with the Purple DS Migration Tool from Adobe DPS, Pugpig, Oomph, other platforms and PDFs. No interactions or animations will be lost! 02
5 output Publish to all digital channels Create and style your app in your corporate design without any coding, then submit to itunes, Google Play and/or Amazon. Publish your articles and editions with just a few clicks in your Purple DS app, to your website/web reader or into any Content Management System. Integrate directly with many third-party vendors for even greater ease of use. content formats Purple DS covers everything from simple PDF replicas to fully interactive, mobile-optimised layouts. You can publish enhanced PDFs, PDFs with mobile-optimised read mode, pixel-perfect, interactive InDesign, template-based InDesign, and many more. NEWSSTAND/NEWSFEED Easy combination of issues and regular articles. You can setup a newsstand/library app to provide easy access to multiple issues, or use newsfeeds to publish articles on a regular basis both are combinable in one app. Single purchase or subscription options possible. WEB READER Synchronisation of your content to web. Purple DS provides you with a web mode, i.e. you can either synchronise your app content on the web, or even upload different content for app and web. PDFs can easily be enhanced using our mobile-optimised PDF read mode. CONTENT FLEXIBILITY Different content for different devices, users and regions. Purple DS allows you to publish different content for tablet and smartphone, for ios, Android, Amazon and web, and even for different languages. Choose between newsstand/library, single issues or newsfeed. Update your content at any time. 03
6 monetise & reach Make the most out of your content Offer subscription options, in-app purchases and use analytics to understand user behaviour. Integrate your entitlement servers or user databases to grant access to different reader groups. Increase the reach of your content and app by using various sharing options, push notifications and our unique recommendation engine that automatically recommends your website visitors content from your app. Redirecting made easy. Marketing and ad tools enable dynamic advertising and target group specific promotions. $ ENTITLEMENT Integration of entitlement servers or user databases. Connect your entitlement server/user databases or integrate payment systems. Provide in-app purchase and subscription options, and manage all appropriate user rights. Several system like Palm Cost, have already been integrated as part of our product offering. ANALYTICS Better understand your users and target groups. Integrate third-party tools such as Google Analytics, Adobe Analytics, Adjust and Flurry to allow you to discover what your target audience likes. Manage and create your own reporting. MARKETING TOOLS App promotions and dynamic advertising. Use sharing and recommendation options to increase the reach of your app. Use push, videos or pop-ups to engage users. Place dynamic ads to monetise content. We provide standard APIs for tools such as Amazon Pinpoint, AddApp.tr and BuzzFeed, or integrate any other tool. 04
7 INPUT Automated workflow Best for structured data & PDFs Semi-automated workflow Best for templating InDesign data Id Manual workflow Best for maximum creativity workflows Purple DS will optimise your workflows and ensure efficient, cost-effective processes and more... Purple DS allows you to use a variety of production processes, from custom designed and pixel-perfect to fully automatic production from your CMS or digital asset management system. possible output formats PDF Replica, Mobile-optimised PDF Read Mode, Enhanced PDF, Interactive InDesign, Template-based XML/HTML Articles and much more. PURPLE DS APP PURPLE DS WEB THIRD-PARTY SYSTEM INTEGRATION All of our tools are seamlessly integrated, and can easily be connected to your existing systems. Do it yourself, do it with us, or let s do it together. We can support you with every step throughout the e-publishing process. OUTPUT CHANNELS Newsstand + Newsfeed stand-alone or combined Newsstand and more... 05
8 Many brands and publishers trust Purple DS with their digital publications like e-magazines, newspapers, product brochures, company news and employee communications. sprylab.com
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