BRANDBOOK UPVEL Usage and Style Guidelines
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1 BRANDBOOK UPVEL Usage and Style Guidelines The following logo guidelines have been created to assist in the consistent and proper usage of the company name and logo.
2 The Official Logo The UPVEL Logo is comprised of two elements: The UPVEL Icon and Logotype. Do not attempt to duplicate the logo from typefaces or to modify the logo in any way. When reproducing the logo, please use the authorized artwork provided and resize proportionally. Acceptable Logo UPVEL Logo The UPVEL Logo shown above, is the official UPVEL logo and is recommended over all others. Depending upon the design layout, UPVEL Logotype are also acceptable. The UPVEL Icon may only be used in conjunction with the UPVEL Logotype. UPVEL Icon If you are unsure of which logo is acceptable for use, please contact UPVEL Logotype
3 The Official Tagline The UPVEL tagline is level up.the tagline is not created using an original font style. Do not attempt to recreate it. UPVEL recommends the inclusion of the tagline in all marketing content. The UPVEL tagline is LEVEL UP. The tagline is not created using an original font style. Do not attempt to recreate it. UPVEL recommends the inclusion of the tagline in all marketing content. Acceptable Logo and Tagline Usage
4 Logo Size and Clear Space Minimum Logo Clear Space 6 mm The clear space is the area surrounding the logo. The minimum distance of this space is 1/4 inch. No written information or other visual content of any kind should appear within this space. Minimum Logo Size 14 mm 7 mm For PRINT For WEB The height of the logo should never be less than 14 mm for print media and no less than 7 mm for the Web or any other type of media. When placing the UPVEL logo in conjunction with other logo(s), the UPVEL logo must be of equal or larger size.
5 Background colors Color is an integral part of the UPVEL logo. Only the specific colors outlined below are approved for UPVEL logo use. PANTONE Orange 021 C C:0 M:68 Y:100 K:0 R:229 G:107 B:20 PANTONE Cool Gray 9C C:0 M:1 Y:0 K:51 R:135 G:135 B:133 One-Color Process PANTONE Orange 021 C C:0 M:68 Y:100 K:0 R:229 G:107 B:20 PANTONE Black C C:0 M:0 Y:0 K:100 R:0 G:0 B:0 PANTONE Black C (40%) C:0 M:0 Y:0 K:40 R:0 G:0 B:0
6 Official Logo Colors The preferred background color for the UPVEL logo is white. It is acceptable, but not preferred, to reproduce the logo on a light colored or dark colored background. Avoid placing the UPVEL logo on a photographic background. Use the following guide for logo placement over a non-white background. Official logo over white background Reversed logo over dark color background Official logo over light color background Official logo and reversed logo over tone background 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
7 Font When using the word UPVEL in written copy, it must be spelled in all CAPS. UPVEL should never be spelled in all lower case. The only exception is when referring to the website domain, ie: In this case, UPVEL should be in lower case. Acceptable Capitalization UPVEL (Only for website domailn reference) Font Style for Ads The preferred font to use for all marketing communication copy when creating UPVEL marketing materials is the FreeSet font. FreeSet Regular FreeSet Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ÀÁÂÃÄÅЁÆÇÈÊËÌÍÎÏÐÑÒÓÔÕÖ ØÙÜÛÚÝÞß àáâãäåёæçèêëìíîïðñòóôõö øùüûúýþÿ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ÀÁÂÃÄÅЁÆÇÈÊËÌÍÎÏÐÑÒÓÔÕÖ ØÙÜÛÚÝÞß àáâãäåёæçèêëìíîïðñòóôõö øùüûúýþÿ
8 Logo Placement for devices When using an official UPVEL devices advertisement the acceptable placement of the UPVEL logo is in on the device centre. If devices have the similar form, the width of a logo should be ~30% from width of the device. Acceptable Logo and Tagline Usage 0,3x x
9 Pictograms During device designing you should use following pictograms. IPTV ADSL2+ 54Mbps 150Mbps 300Mbps WPS Firewall 4-Port Wizard 200Mbps Pictograms should have size not bigger then Logo`s size, preferably they should be equal y y IPTV WLAN WLAN
10 Icons (indicators) During device designing you should use following icons. PL ACT
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