Video Editing for Digital Storytelling. Hannabah Blue & Rochelle Li

Transcription

1 Video Editing for Digital Storytelling Hannabah Blue & Rochelle Li

2 Training Objectives After completion of this Technical Assistance request, Family Health Centers of San Diego staff members and affiliated agencies will be able to: Review and build upon the pre-production process in making a digital story, including outlining, storyboarding, framing and filming different shots. Define the post production video process in creating a digital story, including video and audio editing and sequencing, transitions, titling, and effects. Use digital stories on social media to enhance recruitment and retention.

3 Agenda 9:00-9:30AM 9:30-10:30AM 10:30-10:40AM 10:40AM-12PM 12:00-1:00PM 1:00-2:00PM 2:00-2:10PM 2:10-3:30PM 3:30-4:30PM Introductions and Overview Video Editing Basics Break Audio 101 Lunch Working time Break Building on the Basics Sharing and Evaluating your Story

4 Topics for the training include: Getting familiar with imovie Importing Media Cataloguing / favoriting clips Starting Your Timeline Creating a sequence Trimming clips Audio 101 Using Transitions Adding Titling Creating subtitles and closed-captioning Sharing your video Exporting your video Evaluating your video

5 Our Digital Storytelling Journey OCTOBER 3 Webinar Digital Storytelling Workbook OCT. 3 - NOV. 11 Independent work Plan video Gather Multimedia NOVEMBER 13 In-person training Edit Video

6 Our Digital Storytelling Journey

7 Step 6: Put It All Together Create a video timeline with gathered media Considerations You ve done a lot of work in the process thus far! Use your approved script as a guide Keep your audience in mind Use variety of shots and angles

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9 Starting Your imovie Project Open imovie Click on Projects on top middle of the program screen Create a New Project - Movie

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11 Getting Familiar with imovie 1. Top bar: Media, Audio, Titles, Background, Transitions My Media: Where you will have the videos and pictures you imported Audio: Where you can access your itunes music library, audio clips or sound effects Titles: Where you will find titling frames for subtitles, lower thirds, and credits Backgrounds: Where you can find background videos and pictures that you can use as broll or behind titling frames Transitions: Where you will find video transitions that can be used when changing from one visual element to the next

12 Getting Familiar with imovie Below Top Bar 2. Media Browser: where you will find all of the media for your video project Left of Media Browser: 3. Media Library: where you can access the different folders and locations for your media

13 Getting Familiar with imovie Below Media Browser: 4. Timeline: where you place and edit your video and audio elements To the Right of the Media Browser 5. Viewer: where you can preview your clips, pictures or timeline 6. The white line that follows your cursor is called the Playhead. Resources Introduction to Basic Editing in imovie

14 Importing Media 7. Downward arrow allows you to import media On upper left hand side, change location to an external hard drive You can also drag files and drop into the Timeline or the Media Browser Tip: Use this option for importing individual files, not all your media

15 Cataloguing and Favoriting Your Clips Catalogue your clips by taking notes on what you have that matches up to your storyboard/script In your Media Browser, you can view All Clips Mark your favorite clips: Select the clip > Click on the Mark menu > Select Favorite View all of your favorites: by selecting All Clips and choosing Favorites

16 Timeline Serves as the foundation for any video editing platform Keeping your Timeline organized can help you work efficiently thru a project Consists of multiple tracks: Visual and audio Drag a video clip from your Media Browser down to your Timeline.

17 Starting Your Timeline You can make the media clips in your Timeline bigger or smaller; longer or shorter This is important for when you want to see the whole project order or when you want to make fine edits On the top right of your Timeline, drag the arrow next to Settings to the right In Settings, drag the arrow next to Clip Size to the right

18 Creating a Sequence The order in which your media elements are arranged in your timeline. This is where you start to show your creativity! Drag multiple clips to your Timeline and place next to each other Click the play button in the Viewer window to see the sequence

19 Trimming Clips Pay attention to the length of your clips For a slideshow of photos and B-roll* shots, you only want to show a visual for 3-4 seconds One-continuous shot can also have an engaging effect, but the subject and movement has to be dynamic *B-roll: All video shots that are not interview segments. These types of shots will provide visual variety and complement the audio throughout your digital story.

20 Trimming Clips To shorten or lengthen a clip, drag the edge of the clip. Shorten - drag toward the center of the clip Lengthen - drag away from the center of the clip Allows you to only use the part of the clip that is relevant. The clip isn t cut so you can still adjust it later. Shortcut: Place your Playhead where you want to cut and press Command B to split clip

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22 The Importance of Audio Most overlooked element of video Audio is powerful! Sets the tone of your video Guides the video and keeps the audience engaged Can complement your visuals and vice versa

23 Creating an Audio Sequence Similar process as creating a video sequence Audio clips to use: Music Natural sound Sound effects Video clip (interview/b-roll) Voice-over

24 Considerations when Adding Music Music adds ambiance to your video and can help place audience in a certain time or place The pace of the music should match the feel and tone of the video Make sure you have the rights to use a song Usage of some songs may require credits or attribution

25 Natural Sound Background or ambient noise of the location Can help set the scene Examples: Scene on a sidewalk - use sounds of cars and people s footsteps.

26 Sound Effects Augment or emphasize a sound or video element Can be used to highlight a certain tone or emotion Use with consideration - not all videos need sound effects Default sound effects are located in Audio tab of imovie

27 Exploring the Audio In the Audio tab, on the left side there is the Audio Library itunes*, Sound effects, GarageBand Top middle window: Audio Browser Selections of sound clips Audio levels Viewer Can play the audio to preview Select where you want to play from by clicking on the clip with your Playhead

28 Exploring the Audio Timeline Make sure that you can view audio Turn on waveforms (Settings> select check box: show waveforms ) Sound Track The blue bar below your video in your Timeline with the waveforms Background Music Track The line in your Timeline below your Sound Track that is indicated with a music note

29 How to Add Audio You can select a portion of an audio clip to the Timeline in the My Media or Audio tabs Yellow frame around audio clip can be moved left and right Drag to Timeline or click the + sign to add selection to the Playhead Or drag to Background Music Track

30 How to Edit Audio Move horizontal line in audio track in Timeline up and down to adjust volume Little blue ball with black dot in the middle on ends of audio clips allow you to fade audio in and out Slide back and forth Resources How to Add Audio to imovie - Adjusting volume levels -

31 A Note About Sound Levels Use headphones and set computer volume to mid-level Check the levels in the Waveform Green = good Yellow = may need slight adjustments Red = needs to be adjusted

32 How to Edit Audio Detach audio from video Becomes an individual clip that you can move freely without the video You can use free standing audio over B-roll clip or photo Select clip for which you want to separate audio Modify > Detach Audio Sound becomes green bar below video clip

33 A Note About Background Music Can have it playing throughout video with increased volume during transitions and titles To edit a short portion of the Background Music Track Split the audio clip (using Command B) and adjust the audio for that portion

34 Audio Checklist Audio can be heard clearly at a reasonable volume level The level of background noise is not distracting The music is at a lower volume level than the voice over or interview No noticeable clicks or pops

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36 Using Transitions Eases an abrupt transition from one visual element to the next Shouldn t distract from the content. Includes transition to and from black or titling Good transitions are ones that viewers don t even know are there Most of imovie s transitions are distracting choose simple templates

37 Adding Transitions Transitions tab has video transitions Place Playhead between two visual clips or at the beginning or end of a visual clip in your Timeline Double-click a transition and you will see it appear at your Playhead Or you can drag a transition and place in it between two clips or at the beginning or end of a clip in your Timeline

38 Adjusting Transitions You can edit the duration of the transition Double-click on the transition and change the duration Default duration is 1 second, but could be longer or shorter Playback and adjust, as needed

39 Types of Titling Main Title Introduction to your video, before or after the hook Lower Thirds Provides title information for speakers/interviewees Ending Credits/Acknowledgements Can include funding, contact information, acknowledgements, music credits, etc. Subtitles/Closed-Captions Displays what words and sounds are in video

40 How to add Titles in imovie In the Title tab, there are various templates Place your Playhead in your Timeline where you want to add a title Pick a title template and double-click on it Notice that it appears at your Playhead And in the Viewer, you can add your text, change the font, color, etc. You can edit the length by adjusting the arrows at the end

41 Titles Over a Background You can add titles over a background instead of your video clips Background tab Background options are located below the Map options Select and drag a background to your Timeline and add your title over it Pro-Tip: Add your title over a photo or video (including creative shots)

42 Lower Thirds Used to display information about the subjects in the video Often used for subject matter experts or interviewees Eliminates the need for people to introduce themselves within the video

43 Lower Thirds Place your Playhead where you want the lower third to start Usually the first time you see the person talking Choose a title from the Titles tab that has lower third in the label If you want to add their title, organization, etc., choose a template with multiple lines

44 Lower Thirds Double-click on the template and add text with the person s information Playback to make sure it matches and adjust length Display for at least 6 seconds, longer if there is more text

45 Ending Credits Title There are title templates in the Titles tab that are for credits But you can use any of the title slides Again, place Playhead where you want credits to start Pick template and doubleclick Add information Playback and adjust length Add another if needed

46 Creating Subtitles and Closed-Captions How subtitles are used: Shows the translated dialogue of the subject into a different language How closed-captions are used: Provides verbal descriptions of what is being said and shown in the video. Used to improve accessibility of the video for those who are hearing impaired Used more recently to improve traction

47 Creating Subtitles and Closed-Captions 1. Place your Playhead where you want to start the title 2. Jot down or remember about 5-6 words 3. Choose title template from Titles tab that does not have animation a. Lower is a good option 4. Double-click on the template and add the words you want in the subtitle/caption 5. Playback to make sure it matches up 6. Rinse and repeat! Resources Adding subtitles in imovie:

48 Add Subtitles and Closed-Captions Using An External Program 1. Create a SubRip (.srt) file - transcript file. a. Can be manually done, or use a service like Rev 2. Upload your video to Facebook or YouTube 3. Choose option > Edit your video 4. Upload the SubRip (.srt) file and click save Resources Creating your own SubRip File: Uploading subtitles and closed captions in Facebook:

49 Review Getting familiar with imovie Importing Media Cataloguing / favoriting clips Starting Your Timeline Creating a sequence Trimming clips Audio 101 Using Transitions Adding Titling Creating subtitles and closed-captioning

50 Step 7: Share Share draft for feedback Share with peers for internal review Show a rough edit to a friendly member of the target audience to see how it resonates Share final on social media Upload on Facebook, Vimeo or Youtube Post video link on Facebook, Instagram or Twitter

51 Export Your video is ready to upload! Last step to upload to the social media platform (i.e. Facebook) File > Share > Select Platform or file type Add a description Select resolution

52 Which resolution should I select? Recommended format:.mp4 file 720p or 1080p Resources Recommended resolution & aspect ratios -

53 Step 8: Reflection and Feedback Evaluation with target audience How do you use social media to engage your target audience? Use of videos on social media for recruitment and retention Reaching new users- social media strategy Engaging your current clients

54 Step 8: Reflection and Feedback Evaluation on social media Videos posted (at least one per agency) Video views Video post reach Video post interactions (total actions accounted for ie clicks, comments, reactions/like, etc)

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56 The Learning Never Stops! Continue to build and foster your digital storytelling and video skills! Always something new Google/Yahoo/Bing tutorials and questions imovie Help is a BIG HELP

57 Closing Activity - Rose, Bud, Thorn Reflect on today s training. What was something that... you enjoyed learning about or in general about today s training (Rose) you wish we had more time for or could have been improved on today s training (Thorn) you are looking forward to (Bud)

58 Please feel free to stay in touch! You can reach us at

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60 Additional Techniques & Tools Toolbar above the Viewer has additional tools to polish your video and create additional effects Select the visual or audio clip you want to adjust and then click one of the icons in the toolbar: Color Balance allows you to balance the colors in your visuals, including to match other clips and visuals Color Correction allows you to adjust the brightness, saturation and temperature of the visuals

61 Additional Techniques & Tools Cropping allows you to crop and rotate the visuals, and apply the Ken Burns effect, where you can pan from one part of the visual to another Stabilization allows you to smooth out shaky video and fix visual distortion due to the rolling shutter effect Volume allows you to mute or adjust the volume on selected clips, and to lower the volume of all clips, other than the one selected Noise Reduction & Equalizer allows you to reduce background noise and select an audio equalizer to enhance bass, treble, voices, etc.

62 Additional Techniques & Tools Speed allows you to slow down, speed up or reverse a clip, and create a video freeze frame Clip Filter and Audio Effects allows you to apply clip filters, such as sepia, vintage, black and white and others; also allows you to add audio effects, such as echo, robot, telephone and others Clip Information allows you to see the clip name, date and time it was captured, and the length

63 Voiceover Microphone button at bottom left of Viewer allows you to record your own voiceover in imovie Make sure microphone is attached and/or enabled for recording onto computer Place Playhead in the Sound Track or Background Music Track where you want the voiceover to record to Press the Microphone button and then press the red record button Resources Record your own voice-over in imovie (see part 2)