3. You can enter the contest with or without purchasing products, as described below.

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1 INSTANT CONTEST RULES Leclerc Cookies Group Live Life to the Max ( Official Rules ) The Live Life to the Max contest (hereinafter called the "contest") is run by the Leclerc Cookies Group (hereinafter called the "promoter ). The contest takes place in Canada from 6:00 am [EST] on January 5, 2015, until 11:59 pm [EST] on April 30, Any reference to the time in the Official Rules refers to Eastern Standard Time [EST]. ELIGIBILITY 1. This contest is open to all residents of Canada who have reached the age of majority in their province of residence, eighteen (18) years old and older, as of January 5, Excluded from the contest are: the corporation managing the contest, Leclerc Cookies Group, its subsidiaries and divisions, and its employees, representatives, agents, representatives of advertising or promotion agencies, and all other companies associated with this contest, or jury members and, respectively, the people with whom they are domiciled. 2. Participants agree to sign a declaration stating they are not employees, representatives or agents of the Leclerc Cookies Group or domiciled with an employee, representative or agent of the Leclerc Cookies Group. This statement will be included in the declaration and liability waiver. Participants must also state on the form their address, occupation and name of their employer to confirm that they are not among those excluded from participation in the contest. Upon request, potential winners must show valid photo identification to validate their name and address. CONSUMER CONTEST IN TWO PARTS PART 1: INSTANT PRIZE CONTEST How to participate 3. You can enter the contest with or without purchasing products, as described below. With purchase. You can enter the contest by purchasing a ChocoMax (available in Canada) or MuffinMax (available in Canada) or BrownieMax (available in Québec) product, as described below. Participating packages from the three lines mentioned above have a unique alphanumeric code printed on the inside. This alphanumeric code will determine if the participant is a winner or not. To enter the contest, visit (hereinafter called the "Website") and follow the on-screen instructions. Participation cannot be achieved other than through this Website. It should be noted that only one new account or Facebook account per participant per address and street address can be created

2 The term "participant" as defined in the Official Rules means an individual with one address and one street address. Therefore, it is forbidden to register via several addresses or street addresses. Moreover, the promoter reserves the right, at any time, to ask participants and winners to present their official identification with photo and address. Upon refusal to present official identification, the promoter reserves the right to disqualify any entrant. 4. If the participant does not have a leclerc.ca account, said participant must open an account on the occasion of his/her first visit to the Website. To open the account, visit the site directly at leclerc.ca or via Facebook Connect. If the participant already has a leclerc.ca account, follow these steps 5. Click on the Participate button on the contest homepage. You will then be directed to the entry page that will direct you to the contest site. Enter your and password to access your personal account on the entry page that allows you to participate in the contest. Opening an account on your first visit to leclerc.ca 6. Click "Enter" on the contest homepage. You will then be directed to the entry page that allows you to participate in the contest. Complete the electronic entry form (hereinafter called the "Entry Form"). You must enter your contact information (last name, first name, address, password, age, sex, full mailing address and phone number). Read and accept the Official Rules by clicking on "I have read and understood the contest Rules," then click "Register." If you do not agree to comply with the Official Rules, you will be unable to participate online. The entry form must be completed in full and you must agree to the Official Rules before entering the contest. After registering, an will be sent to the address specified in your entry. This will validate your address as active. You will then click on the link in the so you can return to the Leclerc contest site. To connect via Facebook 7. Click on the button Connect with Facebook. Authorize leclerc.ca to access your personal information through Facebook. If you do not already have a leclerc.ca account, you will be directed to the account creation webpage. Your registration form will populate itself using the details you have disclosed on Facebook. From there, complete the missing information and click on Register. Follow the instructions and you will be directed to the registration page. 8. Subsequent visits. Visit and click "Enter." You will then be directed to the entry page that allows you to enter the contest. Enter your address and your password. Then click the "Login" button. You will then be directed to the entry page where you can participate again

3 9. NO PURCHASE REQUIRED: By mail: You can enter the contest without purchase by hand writing a letter of fifty (50) words or more explaining why you wish to participate. Be sure to include your name, complete address and phone number. Send your letter by mail to 2023 Marc-Aurèle Fortin, Longueuil, Québec, Canada J4N 1P6, indicating "Live Life to the Max contest." We will send you a unique code, which will allow you to enter the contest. (Please allow two (2) weeks to receive your unique code). For each additional eligible letter sent by mail, we will send you a unique code that will allow you to participate and get a chance to win a prize. An entrant who sends more than one letter during the contest must submit a different letter from the other letters already sent (at least fifty (50) different words). Each participant must meet these conditions, failing which they will be automatically disqualified for the duration of the contest. After receiving your unique code, follow the guidelines set out in section 10, 11 and the following sections of the Official Rules. By clicking on the Leclerc Live Life to the Max contest Web ad banner. You can enter without purchase one time only by clicking on an ad banner that will be displayed on various websites as part of Leclerc s media advertising campaign. You must click on the ad banner when it is displayed on your screen. You will then have the opportunity to obtain a unique alphanumeric code and enter the contest by following the steps outlined in Article 10. Participation in the contest in this way, through a code sent via the ad web banners, can only be done once per person, per address, per . First entry is free and only one (1) free entry is permitted. PART 2: GRAND PRIZE DRAW 10. Each contest entry with a different unique alphanumeric code automatically gives participants a chance to win one (1) grand prize of a trip for four (4) to Whistler. Every new different unique alphanumeric code entered gives one more chance to win in the grand prize draw. ENTRY PAGE 11. The participation process must be completed in full and compliance with the Official Rules must be accepted before entering the contest. By failing to agree to comply with the Official Rules, you will be unable to participate online. 12. The participation process has six (6) official steps: Step 1. Read and Accept the Official Rules by checking the box I have read and agree to the official contest rules. Click on the Next Step button; Step 2. Select the prize that you would like to win from the two available options. Click on the Next Step button; Step 3. Enter the unique alphanumeric code found inside the package of a participating product. Click on the Next Step button; Step 4. Click on the Validate button, which will launch an animation; - 3 -

4 Prizes Step 5. The result. A window will open indicating if your participation has in fact led to a prize. By participating in the instant prize portion, you are automatically entered for the grand prize draw to win the trip for four (4) people. If your participation does not lead to a win, you will be invited to SHARE the contest on Facebook for a bonus chance to win the grand prize of a trip for four (4) people, as described in articles 27 in the Official Rules. 13. To be eligible, all entries must be received no later than 11:59 pm [EST] on April 30, PART The contest includes one-hundred (100) instant prizes, including the choice between: PART 2 Draw PART 1 A high-end electronic tablet like the Apple ipad Air 2 16 GB Wi-Fi (approximate value of $549) or the Samsung Galaxy Tab S 10.5 in., 16 GB Wi-Fi (approximate value of $530). And A state of the art smartphone like the Apple iphone 4.7 in., 16 GB (approximate value of $749) or the Galaxy S5 Android 5.1 in., 16 GB (approximate value of $700). Related activation, internet and fees are excluded. The prize is a tablet or a smartphone only. 15. The Grand Prize consists of a one (1) week trip for four (4) people to Whistler including: airfare, accommodations at the Fairmont Chateau Whistler and four (4) ski lift tickets to Whistler-Blackcomb Mountain, an approximate value of $14, The winner will receive his or her prize within thirty (30) days following receipt of the duly completed and signed declaration and release waiver. 17. Certain restrictions and conditions apply to the Grand Prize trip for four (4) to Whistler. Travel dates are subject to hotel availability and airline ticket accessibility. The winner will have one (1) year from the date of the draw to claim the prize. 18. One million six hundred eighty thousand and five hundred (1,680,500) alphanumeric different codes will be generated for the duration of the contest. Among these, before the contest begins, one hundred (100) alphanumeric codes have been determined electronically as winners

5 PART 2 The prize draws will take place at random from the unique alphanumeric codes validated on the contest site for this purpose during the contest period. The participant will know instantly if he or she has won a prize listed above. A message will appear on the entry page. If the validated code is not a winner, an instant message will appear on the contest participation page. 19. It is possible that some prizes will not be awarded by the end of the contest. This will depend on whether the winning codes have been validated. Prizes not awarded will not be awarded later. Since validated winning codes are drawn at random, we cannot predict the day and time the prizes will be awarded. 20. The chances of winning one (1) prize will decrease as prizes are awarded, depending on the number of eligible entries received for the period mentioned above, and the number of alphanumeric codes validated. 21. Each prize must be accepted as awarded and cannot be exchanged for money, nor sold, nor transferred. No substitutions are allowed. 22. A random draw for the grand prize draw will be held on May 8, 2015, at 11:00 am (EST) at the 2023 Marc-Aurèle Fortin, Longueuil, QC J4N 1P6, from all eligible entries received between January 5, 2015 and April 30, This draw will determine the winner of one (1) week for four (4) people to Whistler. 23. To be eligible for the draw, each entry submitted online must be received before 11:59 pm (EST) on April 30, 2015, the last day of the contest period. 24. The chances of participating and winning the Grand Prize depend on the number of eligible entries received and registered during the period mentioned above. 25. Entries for the grand prize are cumulative for the duration of the contest, Each different alphanumeric unique code you enter will give you an additional chance to win the Grand Prize. Only one alphanumeric unique code per day can be registered through a valid and unique account. Unique alphanumeric codes must be different for each registration. One entry per person per day, and you cannot participate more than once (1) with the same alphanumeric unique code. To participate again, the participant must enter a new alphanumeric unique code. 26. ENTRANTS MUST KEEP EACH UNIQUE CODE REGISTERED IN THIS CONTEST FOR VALIDATION LATER. AT ANY TIME, THE PROMOTER RESERVES THE RIGHT TO ASK THE ENTRANT SELECTED TO WIN A PRIZE TO PROVIDE THE PACKAGE FROM WHICH THE UNIQUE CODE CAME OR THE UNIQUE CODE SENT BY MAIL FOR THOSE WHO ENTERED WITHOUT PURCHASE. FAILURE TO DO SO MAY DISQUALIFY THE ENTRANT. 27. Winners may only win one time during the contest

6 CONTEST SHARE ON FACEBOOK How to participate PRIZE CLAIM 28. If your participation did not lead to a win, you will be invited to SHARE the Live Life to the Max contest on Facebook to obtain a bonus chance to win the Grand prize of a trip for four (4) people. 29. To be declared winners, participants eligible for a prize must comply with the following conditions: i) They must have met all the conditions described in these Official Rules; ii) iii) i v) They must be reached by telephone within fifteen (15) days following the draw by the contest organizers at the number indicated on the entry after their code has been validated as a winner in the instant prize contest, or within fifteen (15) days after the draw date in the case of the Facebook photo contest; They must complete and return (by post, fax or , or as indicated) the declaration and liability waiver mentioned below, within fifteen (15) days of receipt or within the time stipulated by the promoter; They must correctly answer, unaided and within a limited time, the skill-testing mathematical question, which will appear on the declaration and liability waiver for these Official Rules. 30. Failure to meet any of the conditions mentioned above, will automatically disqualify the eligible participant, who then forfeits any right to a prize. GENERAL CONDITIONS 31. Prizes will be awarded to the winners within thirty (30) days, as long as the contest promoters have received the duly completed and signed declaration and release liability form. 32. Entries are subject to verification by the contest organizers. All entries that are incomplete, fraudulent, illegible, non-compliant with these Official Rules or received after the contest period will be automatically rejected. The organizers' decision to this effect is final and without appeal. All entries become the property of Sponsor and will not be returned. 33. Prizes must be accepted as described in these Official Rules. The Sponsor reserves the right to substitute a prize with another of equal or greater value if the prize cannot be awarded as described

7 PERSONAL INFORMATION RELEASES 34. By entering this contest, entrants consent to the collection, use and disclosure of their personal information by the Sponsor and/or authorized agents for the purposes of administering the contest and awarding the prize. By accepting a prize, winners consent to the use and disclosure to the public of their names, addresses (city, province), voices, statements and photographs or other likenesses for publicity purposes in connection with the contest in any media or formats, including but not limited to the Internet, without notice, permission or compensation. Except as otherwise set out in these Official Rules, no communication, commercial or otherwise, that is not related to this contest, will be sent to entrants by the Sponsor, except if the entrant has otherwise authorised the Sponsor, or its affiliated companies, when appropriate to do so. Personal information will not otherwise be used or disclosed without consent. 35. The selected entrant releases the Sponsor, as well as its affiliates, advertising and promotional agencies, their partners, their employees, agents and representatives from all responsibility for any damage that could result from the acceptance, and/or use (or non-acceptance or non-use) of his or her prize. In order to be declared a winner, and prior to receiving his or her prize, the selected entrant agrees to sign a standard declaration and release form to this effect. 36. The selected entrant acknowledges that upon receipt of a prize, the execution of services and product quality become the sole and exclusive responsibility of the prize supplier (Apple) and relevant guarantees will be the exclusive responsibility of the prize manufacturers, suppliers, distributors or retailers. Leclerc Cookies Group is not responsible for the electronic failure and / or malfunctioning of the prize. 37. To be declared a winner and prior to receiving his or her prize, the selected entrant agrees to sign a statement to that effect, which will be included in the declaration and liability waiver. The sponsor is not responsible for unreadable alphanumeric codes printed in the packages. 38. The contest organizers and Sponsor are released from all responsibility related to the malfunctioning of any software components, software, lines of communication related to the loss or absence of the communication network, or related to any failed, misdirected, incomplete, illegible, or erased transmission by any computer, fax or network, and which could limit or prevent the possibility of any person from entering the contest. 39. The contest organizers and Sponsor are released from all responsibility for any damage or loss whatsoever that could be caused, directly or indirectly, in whole or in part, by downloading any software and by the transmission of any information required for entry in the contest

8 40. The Leclerc Cookies Group releases all stores and chains from any liability relating to this contest. GENERAL CONDITIONS 41. For the purposes of these Official Rules, the entrant is the person whose name is registered as an entrant on the contest site. It is this said person who will be asked the mathematical skill-testing question and to whom the prize will be awarded if they are declared the winner. 42. No correspondence will be entered into except with potential winners. This contest is subject to all applicable federal, provincial and municipal laws. 43. The Sponsor reserves the right, at its sole discretion, to exclude from this contest and any future contest or promotion held by the Sponsor, any person convicted or suspected of having tampered with the processing of ballots or running of the contest or the contest Website, violating the Official Rules or acting unfairly or destructively, or with the intent to harass, torment, threaten or harass another person. 44. CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH ENTRANT TO THE FULLEST EXTENT PERMITTED BY LAW. RIGHT TO TERMINATE 45. The Sponsor reserves the right, at its sole discretion, to annul, terminate, extend or suspend this contest, in whole or in part, in the event of a virus, software bug, unauthorized human intervention or any other cause beyond the control of the Sponsor, which could corrupt or affect the administration, security, impartiality or normal running of this contest. Any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie des alcools, des courses et de jeux for a ruling. Any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement. In the event of any conflict between the French and English versions of the present document, the French version of these regulations shall prevail