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1 Welcome!
2 How to Set Up a Facebook Page for Your Auxiliary
3 Megan Zinn-Sanchez Public Relations & Marketing Coordinator VFW Auxiliary National Headquarters
4 A Note from the Presenter: This presentation is designed to assist you in setting up an Auxiliary Facebook page. There is much more to Facebook than what is included in this presentation. If you feel comfortable exploring Facebook Insights, Publishing Tools, Promotions and additional settings, you are welcome to do so! Let s Get Started!
5 What s the Difference Between a Personal Profile Page and a Fan Page? Personal Profile Page Fan Page
6 What s the Difference Between a Personal Profile Page and a Fan Page? Personal Profile Page Individuals Gain Friends Limited Number of Friends You Can Request Friends You are Required to Manually Accept Friends There is no Reporting Very few Promotional Opportunities Fan Page Companies, Organizations, Brands, Products, Artists, Bands, Public Figures, Causes, etc. Gain Likes Unlimited Fans/Likes You Can t Request Fans You Don t Accept Fans Reporting!!! More Promotional Opportunities such as Ads, Promoted Posts, Offers It s FREE!!!
7 What You Need to Create a Facebook Fan Page A personal Facebook Profile Page. You will NOT have a separate login for your Fan Page they will be the same. A logo or other photo to use as your Auxiliary s Profile Picture. Brief description of your Organization. A horizontal photo that will be used as your Auxiliary s Cover Photo.
8 Log in to Facebook using your personal login information. Go to your Personal Profile Page. The layout of your Personal Profile Page should look similar to this after you log in to Facebook.
9 After logging in: Go to the UPSIDE DOWN TRIANGLE in the upper righthand corner Click on Create Page.
10 You will be taken to this page that instructs you to Create a Page. Click the Get Started button in the box on the right that says Community or Public Figure.
11 You will be asked to fill in the name of your organization. Please use VFW Auxiliary and the number of your post. Ex: VFW Auxiliary For the kind of organization, type Community Service.
12 Step 1 of 2: Add a Profile Picture Select the Upload a Profile Picture button to upload a photo. Tips: Your Auxiliary s Profile Picture should be a square image/shape. Do not use your Auxiliary President s photo for the Profile Picture. Suggestions: VFW Auxiliary Emblem, American Flag, Eagle, etc. The VFW Auxiliary Emblem is available in the Emblem Branding Center behind Member Login.
13 Step 2 of 2: Add a Cover Photo Select the Upload a Cover Photo button to upload a photo. Tips: A Cover Photo is a large, horizontal photo that graphically represents your Auxiliary Suggestions Flags, Eagles, photos of your Auxiliary volunteering, etc. Download cover photos from the The VFW Auxiliary Emblem Branding Center behind Member Login.
14 Once you have uploaded a Profile Picture and a Cover Photo, you will be taken to your Auxiliary s NEW Facebook page! Your Auxiliary Page will look similar to this once you ve added a Profile Picture and Cover Photo. There are so many things you can add and/or update. What should you do? Start by Creating a Username and Add a Short Description
15 Create Page Username What is a Page Username? Your Page Username is the website address for your Auxiliary Facebook Page. It s a way for people to find your Auxiliary Page on Facebook It allows your Auxiliary to be tagged by other Pages and people by (or whatever your Auxiliary number is).
16 Create Page Username For your Auxiliary s Username, please use VFW Auxiliary and the number of your post. Ex: VFW Auxiliary Once the Username has been entered, (VFWAuxiliary your Auxiliary number in place of the 12345), click the Create Username button.
17 You will be taken to this screen. Click the OK button.
18 Add a Short Description What is a Short Description? It s the brief introduction to your business or organization that shows up on the "About" section of your Facebook Page. There s a limit of 255 characters. Suggested Short Description: The VFW Auxiliary supports projects that benefit veterans, active-duty service members and their families. We also spread patriotism in our community. Once the Short Description has been entered, click the Save button.
19 Once the Username and Short Description have been entered, you will be taken back to your Auxiliary Page. Once you are on this page, select the Settings tab.
20 You will be taken to this screen. Click the General tab on the left side of the page. There are numerous settings you can change in this section, but likely only two that you will WANT to change: Visitor Posts Profanity Filter
21 Click Edit on the Visitor Posts line and - Allow visitors to the Page to publish posts - Review posts by other people before they are published to the Page. Click the Save Changes button.
22 Find the Profanity Filter line and click Edit. Select MEDIUM from the drop-down menu. Click on the Save Changes button. Click on Page to go back to your Auxiliary Page.
23 The next step is to enter detailed information about your Auxiliary, including contact information. Select the See More tab to see the About tab.
24 Click the About tab.
25 The About section will display. The following have already been created, but your may choose to Edit them if you need to correct something: Category Name Username Short Description To edit, click on the link of what you d like to Edit, make your changes and Save Changes.
26 Under Business Info : Enter the year your Auxiliary was instituted. Leave Edit business types as-is. Leave Mission as-is. Under Contact Info : Enter the phone number for your Post/Auxiliary. If your Post/Auxiliary does not have a phone number, leave this blank. Enter the address for your Auxiliary. If your Auxiliary does not have an address, leave this blank. Enter the website for your Post/Auxiliary. If your Post/Auxiliary does not have a website, list the National VFW Auxiliary website: Under More Info : Leave Impressum as-is. Feel free to add awards or other information.
27 Under Our Story : Add a patriotic photo or a photo of your Auxiliary members. Write information about your Auxiliary or use the following: The VFW Auxiliary is one of the nation s oldest veterans service organizations and our members are the relatives of those who have served in overseas combat. We have nearly a half million members nationwide who volunteer millions of hours and fundraise millions of dollars for charitable projects that benefit veterans, military service personnel, and their families. Through our National Programs, we assist the VFW pass or block legislation that impacts veterans and their families, provide nearly a million volunteer hours in the VA medical system, conduct patriotic programs with thousands of students and offer hundreds of thousands of dollars in scholarships for our nation s youth. With nearly 4,000 Auxiliaries, there is likely one in your area working to improve the lives of America s uncommon heroes.
28 Once all changes have been made, click the Home tab.
29 Next you will choose how people can contact your Auxiliary. Click the Send Message button.
30 Select Edit Button.
31 Select Contact you Choose how you would like people to contact your Auxiliary: Call Now (Phone) Send Message (Facebook message) Send ( ) Contact Us (Website Link) Sign Up (Website Link) Once you have selected the method of how your Auxiliary will be contacted, click the Next button. Fill in the information and click Finish.
32 Your Contact button is live!
33 Now that your Auxiliary Page is set up, be sure to Like it and Follow it to see the updates in your News Feed!
34 You have successfully created your Auxiliary Facebook Page! Great job!!! Tip: Be sure and invite your Facebook friends to Like your Auxiliary Page!
35 Questions? Contact Megan Zinn-Sanchez Public Relations & Marketing Coordinator VFW Auxiliary National Headquarters
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