IWT Insider: Blog & Checklists

Transcription

1 VAULT FOUR: The Sales Vault BUYER & NON-BUYER SURVEY QUESTIONS IWT Insider: Blog & Checklists F I E L D R E P O R T: H OW I S TA R T E D A 6 - F I G U R E C OAC H I N G B U S I N E S S Z E R O T OL AU N C H S Y ST E M.C OM 3 of 4

2 As your online business grows, quality control becomes increasingly important (and challenging) to maintain. Enter the humble checklist, the time-tested tool to ensure you get the little things right, each and every time. Below we ve included some checklists we use at IWT for blog posts, marketing, and sales campaigns. Depending on the stage of your business, you might not need these yet, and that s OK. But when you re ready, feel free to take what we ve provided below and add it to your own system. Blog Post Checklist 1. DOES YOUR CONTENT HAVE A COMPELLING HOOK? Does the opening of the piece make you want to read more? For example, 2015 is the year of MORE or How can you decommoditize yourself and stand out to hiring managers? 2. IS YOUR CONTENT EMOTIONAL? Is the post funny, deep, insightful? Is there a narrative or are you just stating facts? 3. IS YOUR CONTENT ADDING VALUE? Can you describe how it helps readers in one sentence? For example, Negotiate your salary with the Briefcase Technique, or Use these scripts and waive your bank fees 4. IS YOUR HEADLINE ENGAGING? Draft at least 5 different headlines. If the headline doesn t engage, no one will read the copy 5. IS THE SUBJECT LINE FREE OF TYPOS? 6. IS THE CORRECT AUTHOR SELECTED FOR THE BLOG POST? Hover over the title and click quick edit to change the author. Make sure to click Update 7. DID YOU PASTE THE SUBJECT LINE INTO MS WORD AND RUN SPELL CHECK? 8. DID YOU PASTE THE BODY COPY INTO MS WORD AND RUN SPELL CHECK? 9. ARE YOU MISSING ANY COPY? 10. ARE YOU MISSING ANY IMAGES? 11. ARE THERE ANY IMAGE FORMATTING ISSUES? 12. ARE DATES CORRECT IN THE BODY COPY? IWT INSI DER: BLOG & E MAI L CHEC KLI S T S ZEROTOLAUNCHSYSTEM.COM 1 of 4

3 13. GO THROUGH AND CLICK EACH LINK. DO THEY REDIRECT TO THE CORRECT URL? 14. DOES THE LINK GO TO A YOUTUBE VIDEO? IF SO, IS THERE A DESCRIPTION ENTERED BELOW THE VIDEO? 15. ARE IMAGES NON-CLICKABLE EXCEPT WHEN YOU WANT IT TO REDIRECT? For example: Instagram images that need to click through to Instagram 16. DOES THE WEBPAGE THE CLICKABLE IMAGE REDIRECTS TO MATCH THE CAPTION BELOW THE IMAGE? 17. HAVE ALL IMAGES BEEN ANONYMIZED? If there are any addresses, last names, social media profile pictures, or business names shown in any images, double check whether that should be removed 18. IS THE CALL TO ACTION CORRECT AND CLEAR? 19. ARE COMMENTS CLOSED IF THEY ARE SUPPOSED TO BE? For example: initial webinar announcements, sales posts 20. GO THROUGH THE OPT-IN PROCESS FOR ANY OPT-INS AVAILABLE. DO ALL OPT-INS WORK? 21. CAN YOU FOLLOW ALL ACTION ITEMS SUGGESTED ON THE CONFIRMATION PAGE? 22. CAN YOU FOLLOW ALL ACTION ITEMS SUGGESTED IN THE WELCOME ? 23. IF THERE S A SALE, IS THE SALES GUARANTEE COPY CLEAR AND CORRECT? 24. IS THE PRICE ON THE SALES PAGES CORRECT? 25. IS THE PRICE ON THE ORDER PAGE/SHOPPING CART CORRECT? IWT INSI DER: BLOG & E MAI L CHEC KLI S T S ZEROTOLAUNCHSYSTEM.COM 2 of 4

4 Marketing Checklist 1. DOES YOUR CONTENT HAVE A COMPELLING HOOK? Does the opening of the make you want to read more? For example, 2015 is the year of MORE or How can you decommoditize yourself and stand out to hiring managers? 2. IS YOUR CONTENT EMOTIONAL? Is the funny, deep, insightful? Is there a narrative or are you just stating facts? 3. IS YOUR CONTENT ADDING VALUE? Can you describe how it helps readers in one sentence? For example, Negotiate your salary with the Briefcase Technique, or Use these scripts and waive your bank fees 4. IS THE SUBJECT LINE ENGAGING? Draft at least 5 different subject lines. If the subject line doesn t engage, no one will read the 5. DID YOU PASTE THE SUBJECT LINE INTO MS WORD AND RUN SPELL CHECK? 6. IS THE SUBJECT LINE 87 CHARACTERS OR LESS? (WITH SPACES) Select or highlight the subject line. Go to Tools --> Word Count. Look at Selection and Characters with Spaces. Should be 87 characters or less 7. IS YOUR FROM NAME CORRECT? 8. DID YOU PASTE THE BODY COPY INTO MS WORD AND RUN SPELL CHECK? 9. ARE THE DATES AND DAYS OF THE WEEK CORRECT IN THE BODY COPY? 10. GO THROUGH AND CLICK EACH LINK. DO THEY REDIRECT TO THE CORRECT URL? 11. ARE THERE ANY IMAGE FORMATTING ISSUES? 12. DO ALL IMAGES HAVE A CAPTION BELOW THEM? (CENTERED, IN SMALLER TEXT BELOW THE IMAGE - ALWAYS VISIBLE.) For example: Click Display images to see the photo 13. DOES THE WEBPAGE THE CLICKABLE IMAGE REDIRECTS TO MATCH THE CAPTION BELOW THE IMAGE? 14. IS THE CALL TO ACTION CORRECT AND CLEAR? 15. DO YOU HAVE THE PROPER SIGNATURE AT THE END? IWT INSI DER: BLOG & E MAI L CHEC KLI S T S ZEROTOLAUNCHSYSTEM.COM 3 of 4

5 16. GO THROUGH THE OPT-IN PROCESS FOR ANY OPT-INS AVAILABLE. DO ALL OPT-INS WORK? 17. ADD YOURSELF TO THE CAMPAIGN TO TEST EACH STEP OF THE CAMPAIGN. DO YOU RECEIVE EVERY ? 18. CAN YOU FOLLOW ALL ACTION ITEMS SUGGESTED ON THE CONFIRMATION PAGE? 19. CAN YOU FOLLOW ALL ACTION ITEMS SUGGESTED IN THE WELCOME ? 20. IS EACH BEING SENT IN THE CORRECT ORDER, ON THE CORRECT DATE? 21. DID YOU DOUBLE CHECK SEND DATES AND TIMES ON ALL DELAY TIMERS? 22. IF THERE S A SALE, IS THE SALES GUARANTEE COPY CLEAR AND CORRECT? 23. IS THE PRICE ON THE SALES PAGES CORRECT? 24. IS THE PRICE ON THE ORDER PAGE/SHOPPING CART CORRECT? 25. IF THIS IS A CUSTOMER CAMPAIGN, DOES THE MODULE DRIP LINE UP WITH THE DELIVERY TIMING? For example, if your module drip counts Day 1 as Day 0, then whatever is Day 8 in your s will actually be Day 7 in the module drip IWT INSI DER: BLOG & E MAI L CHEC KLI S T S ZEROTOLAUNCHSYSTEM.COM 4 of 4