Lau Zuydervelt. Product Marketing Director (Watermarking) 2018 Irdeto. All Rights Reserved.

Transcription

1 Watermarking is much more than just an anti-piracy tool Lau Zuydervelt Product Marketing Director (Watermarking)

2 +5 BILLION DEVICES AND APPLICATIONS SECURED IRDETO IS THE WORLD LEADER IN DIGITAL PLATFORM SECURITY SERVING 400+ CUSTOMERS IN 75+ COUNTRIES 247 PATENTS & 483 PATENTS PENDING NEARLY 1,000 SECURITY EXPERTS EMPLOYED +15 LOCATIONS COVERING 6 CONTINENTS

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4 IRDETO EXPERIENCE IN ANTI-PIRACY Member of the DWA, SVA, UHD-forum, and DASH-IF with a focus on watermarking Forensic watermarking solutions Established strong longterm anti-piracy relationship with major studios Anti-piracy solutions and services

5 How big is the piracy problem? 2018 Irdeto, All Rights Reserved. 5

6 Torrents Illegal Fully Loaded Kodi Boxes M a n y w a y s t o c o n s u m e c o n t e n t i l l e g a l l y Social Networks Live Streams Web-Based Redistribution Pirate Set-Top Boxes (STBs) Other Forms of Piracy 6

7 Multi-DRM B e s t w a y t o f i g h t p i r a c y i s w i t h a 360 a p p r o a c h Content Format Protection 360 Security Conditional Access Cybercrime Prevention Watermarking Online Detection, Piracy Control

8 T h e r e a r e a n u m b e r o f w a y s t o m i t i g a t e t h e i m p a c t o f p i r a c y Content Protection Distributor Watermarking Technology and Services Criminal Prosecution Legal options Site blocking Piracy Detection Session-based Watermarking Civil Action Enforcement and Investigation 8

9 What is digital watermarking? The art of hiding information in a robust & invisible manner Content is changed by adding a watermark. So what are the trade-offs: Data payload: amount of bits encoded Fidelity: the distortion that the WM introduces must remain invisible to the human observer Robustness: ability to extract the hidden information from altered data and survive all kinds of transformations (attacks) that the pirates apply Algorithmic complexity: impact on speed of embedding and detection 9

10 D i g i t a l w a t e r m a r k i n g i s e s s e n t i a l f o r a n y a n t i - p i r a c y p r o g r a m Only way to identify the source of the pirated content Meets the MovieLabs Enhanced Content Protection requirement for early release, premium studio content Sports rights owners are also now starting to mandate watermarking 2018 Irdeto, All Rights Reserved.

11 What are the different types of watermarking? Distributor Watermarking focused primarily on early release content (movies, etc.) and enable content owners to determine source of content leaks by uniquely identifying a broadcaster even in the absence of a logo Session-based Watermarking focused on linear TV for broadcast networks (Broadcast watermarking) Watermarking for VOD & Live on IP networks (OTT watermarking) 11

12 D i s t r i b u t o r w a t e r m a r k i n g a r c h i t e c t u r e Can be deployed on premise or in the cloud. On-the-fly watermark insertion for each distributor Real time with no impact on delivery

13 B r o a d c a s t w a t e r m a r k i n g a r c h i t e c t u r e No hardware or software changes needed. Supports all devices (even legacy) Session manager implicitly available on STB Embeds watermark, outputs one stream with interleaved watermarked variants Patented headend method supports broadcast networks Watermark identifies pirate subscriber

14 O T T w a t e r m a r k i n g a r c h i t e c t u r e Head-end deployment means content is delivered watermarked before reaching the consumer Watermarking for VOD and live on IP networks Watermark integrated either in encoder or post-encode Works with managed and unmanaged devices

15 What s the role of watermarking in piracy management? Distribution Control Near real-time loop Piracy Identification Gives content owners intelligence and control over their licensing and windowing Enables distributors access to premium content and windows By providing robust forensic identification of piracy sources through watermarking Actionable insights

16 A c t i o n a b l e i n s i g h t s f o r b e t t e r d e c i s i o n s

17 Intelligence to shape content distribution strategies

18 A c c u r a t e p i r a c y i n t e l l i g e n c e d r i v e s b e t t e r b u s i n e s s d e c i s i o n s Content Owner Distributor/ Broadcaster Technology decisions Pricing Content distribution strategy Content acquisition strategy Identify leaks within distribution network Understanding source of pirated content Protection from revenue erosion Content promotion

19 Q&A

20 THANK YOU!