14 th Media Technology Conference IRIB International Conference Centre Tehran Damien Nagle Partnership Development

Transcription

1 14 th Media Technology Conference IRIB International Conference Centre Tehran Damien Nagle Partnership Development

2 From glass to glass, we deliver truly live media. EVENT STUDIO AUDIENCE CONTRIBUTION DISTRIBUTION ORCHESTRATION

3 500+ leading global media customers

4 National TV Contribution & Distribution in Iran

5 The Net Insight vision To enable a live and interactive media experience.

6 in real time, where people engage with one another in perfect synchrony.

7 Live Streaming

8 OTT User Experience Challenges Streaming latency is long and variable The viewing audience is not synchronised Changing channel or viewing angle is slow Broken social media experience Page

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12 Spoilers ruin engagement By far the biggest problem: lag. I watched the game on the newest version of Apple TV with Twitter s spiffy new Apple TV app while following my personal Twitter feed on my iphone, and Twitter s streaming of the CBS broadcast was consistently seconds behind the over-the-air network feed. The result was one long night of spoilers thanks to my phone. While the Bills were lining up for an onside kick on my TV that would have made for a delightfully frantic finish, my phone was ruining it by telling me Brandon Marshall had already recovered it to seal the victory. You might say just don t scroll your Twitter feed during the game, but this is 2016 and that would make you sound stupid.

13 Dude sitting next to me is watching and his stream is 3-4 seconds faster than mine so this is awkward. #spoilers Presentation Title Net Insight

14 To Sum it Up: #aprettymiserableexperience Far behind linear broadcast #itsnotlive No sync across devices #spoilers Exclusion from social communities #allalone 14 Presentation Title Net Insight Poor quality of experience, optimized for VOD, slow channel swapping #bufferingforever

15 True Live OTT Technology & Applications Sye

16 Latency in Adaptive HTTP streaming Startup delay + 1,2-23 [s] + 5,5-35 [s] + 0,6-4,6 [s] Playing delay [s] + drift CLIENT TRANSCODER PACKAGER ORIGIN CACHE EDGE CACHE Customers have experienced up to 11 minutes delay

17 Low & Configurable Streaming Delay Configurable latency and fixed viewing time. Typical applications are in the range of 2 8 s CLIENT CLIENT TRANSCODER INGRESS FANOUT EGRESS Secure Control Plane & Content Delivery QoS Guaranteed Delivery from Private Cloud to Home Wi-Fi

18 True Live OTT Applications 1-3 secs 3-7 secs 7-12 secs+ Ultra-Low Delay Faster than TV esports On-site Events Social Media Live Sports Live Auctions & Voting Seamless TV Experience Harmonized to linear TV Sports Events Linear Live TV IPTV/CATV/SATV Enhanced Second Screen Immersive OTT Experience Player/Driver Cams Multi-camera angles 360 / Augmented Reality Interactivity 18

19 Truly Immersive User Driven Experiences 19

20 Truly Immersive User Driven Experiences 20

21 True Live OTT Future proof distribution Unique, immersive quality of experience for live Synchronised content on second screen New content/programming formats Server-side Ad-insertion Ad blocker proof Faster than TV Premium data-driven viewing Harmonized viewing for multi-platform Network optimised CDN infrastructure 21

22 14 th Media Technology Conference IRIB International Conference Centre Tehran Damien Nagle Partnership Development