The Future Viewing Landscape
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1 The Future Viewing Landscape A Decipher Presentation For TAM Ireland Dublin - 14 th October 2016
2 A Difficult Question It s tough to make predictions, especially about the future - Yogi Berra
3 A Difficult Question
4 The Five Stages Of Television Simple TV Multi-Channel Multi-Function
5 The Five Stages Of Television Simple TV Multi-Channel Multi-Function Connected & Converged Cloud
6 The Five Stages the competitors? Simple TV Multi-Channel Multi-Function Connected & Converged Cloud Broadcasters Broadcasters Broadcasters Broadcasters Phone Co.s Platforms Phone Co.s Internet Phone Internet TV Platforms New Aggregators QuadPlay?? Mobile Mobile Smart
7 The Five Stages what do we measure? Simple TV Multi-Channel Multi-Function Colour Broadcast FTA Broadcast FTA Broadcast Remote Controls Pay Broadcast Pay Broadcast Red Button / MHEG PVRs PC Catch Up Catch Up x 2 Box Set/ Movie VOD x2 Clips / Short Form (Device) Social Media (Device) Connected & Converged 4k Broadcast / linear IP Red Button 2 / IP Rich Media EPGs npvrs OTT On-Demand Clips /Short Form (TV) Social Data/Web Apps (TV) Cloud?
8 What Should Broadcasters Care About In 2016/17 Stronger, More Pervasive Platforms The Rise of Presentation The Rise of Search & Recommendati on Greater Integration Between Linear and VOD Greater Integration Between Web & TV The Impact of Data
9 More Pervasive Platforms Media Server PVR 12 Tuners 1TB/2TB Local Storage 10TB PVR UV Library Live Channels VOD PVR INTERNET Network PVR and owned media store Smart TV The Operator s Platform App Dumb TV The Operator s Puck Device / Apps The Operator s Mobile App 2 concurrently 2 concurrently Limited OOH capability
10 A Manufacturer s Platform Media Server PVR 12 Tuners 1TB/2TB Local Storage 10TB PVR UV Library Live Channels VOD PVR INTERNET Network PVR and owned media store Smart TV The Manufacturer s OS Dumb TV The Manufacturer s Puck Device / Apps The Manufacturer s Mobile App
11 Challenger Platforms Apple TV Amazon Fire TV Google Nexus Now TV ios itunes Fire OS (Android) Amazon Android Google Play Movies Roku OS Various retail options No broadcast No broadcast No broadcast New TV Smart Box has broadcast
12 Rise of Presentation - Rich Media EPGs Simple TV Multi-Channel Multi-Function Connected & Converged Rich Graphics (Netflix) Movement (XboxOne) Cloud Rich Metadata
13 Evolution of Search & Recommendation Alphabetical Search Predictive (Audience Based) Predictive (User Based) Editorial / Curated Trending Data Algorithmic Search Recommendation
14 Evolution of Search & Recommendation The Rise of The Algorithm Rich metadata
15 Toy Story
16
17 Convergence of TV and the Web Platform Data Social Data Metadata 3 rd Party Data Broadcast Viewing Data PVR Viewing Data On-Demand Viewing Data Customer Account Information Advertiser Data INTERNET BARB TAM Data Individual Viewer Profiles Broadcast Schedule Data Advertising Schedule Data Second Screen Activity
18 I visualize a time when we will be to robots what dogs are to humans, and I'm rooting for the machines - Claude Shannon
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