JavaOne Sponsorship Prospectus. September 18-22, 2016 San Francisco, CA. Copyright 2015, Oracle and/or its affiliates. All rights reserved.

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JavaOne 2016 Sponsorship Prospectus September 18-22, 2016 San

2015 Demographics Information NEEDS UPDATE Copyright

4 2015 Registration by Industry Industry Aerospace & Defense 3.09 % Automotive 0.84 % Chemicals 0.16 % Communications 3.74 % Consumer Goods 1.22 % Education & Research 5.21 % Engineering & Construction 1.68 % Financial Services % Healthcare 3.74 % High Technology % Industrial Manufacturing 0.97 % Insurance 4.21 % Industry Life Sciences 0.56 % Media & Entertainment 3.77 % Natural Resources 0.06 % Oil & Gas 0.59 % Professional Services 5.36 % Public Sector 3.46 % Retail 4.52 % Travel & Transportation 3.24 % Utilities 1.34 % Wholesale Distribution 0.16 % Other 0.16 % Copyright 2015, Oracle and/or its affiliates. All rights reserved. 4

5 2015 Registration by Job Role Job Role Applications Manager 3.37 % Business Analyst 0.69 % Consultant 3.99 % Data Warehouse Manager/ 0.06 % Data Steward Database Administrator 0.50 % Developer % Executive Management (C-Level, President, EVP, SVP) 4.21 % IT Manager 4.09 % Job Role LOB Manager/Director 0.87 % Network Administrator 0.09 % Operations Manager 0.44 % Partner (Member of Oracle Partner Network) 0.31 % Professional 5.40 % Senior Management 4.05 % Student 0.31 % Systems Administrator 18.06% Copyright 2015, Oracle and/or its affiliates. All rights reserved. 5

6 2015 Registration by Line of Business Line of Business Communications 1.12 % Corporate Planning 0.22 % Customer Service 0.44 % Education 2.50 % Engineering % Finance 4.65 % Food Service 0.44 % Government 3.59 % Human Resources 0.19 % Legal 0.31 % Marketing 2.40 % Line of Business Medical 0.84 % News 0.03 % Operations 0.72 % Quality 0.19 % Research & Development 9.51 % Sales 1.28 % Social Media & Web 0.97 % Technology % Transportation 1.59 % Other 2.59 % Copyright 2015, Oracle and/or its affiliates. All rights reserved. 6

8 2015 JavaOne Exhibitors Aerion Technologies Engage Black Alachisoft Eurotech AppDynamics GitHub, Inc. ARM, Inc. Goldman Sachs Atlassian Grade Inc. Azul Systems GridGain Systems CloudBees Hazelcast Crafter Software IBM CUBA Platform IDR Solutions Datalogics, Inc. itexr Software Group DocuSign Jahia Solutions Group SA Dynatrace Jelastic Eclipse Foundation JetBrains Electic Cloud JFrog Jinfonet Software Liferay, Inc. New Relic Nexmo, Inc. O Reilly Media, Inc. Palamida, Inc. Parasoft Payara Pivotal Qmino bvba Qoppa Software Red Hat Riverbed Technology RoboVM Sauce Labs Secure Code Warrior Silanis Technology Sonatype StrongAuth, Inc. Synopsys Target Thinking Software, Inc. Tomitribe Twilio Vaadin Visual Studio Partner VSP Zalando Zero Turnaround, Inc. Copyright 2015, Oracle and/or its affiliates. All rights reserved. 8

9 2015 JavaOne Partner Keynotes SUNDAY Michael Greene Vice President and General Manager, System Technologies and Optimization, Software and Services Group, Intel THURSDAY John Duimovich Java CTO and IBM Distinguished Engineer Copyright 2015, Oracle and/or its affiliates. All rights reserved. 9

11 2016 Sponsorship Level Benefits Benefit Descriptions Gold Silver Bronze BRANDING & LEAD GENERATION Specific sponsored level experience or branding opportunity CONTENT 30-minute Executive Keynote 60-minute Conference Sessions to be placed in the track of your choice 2 1 SALES ENGAGEMENT/NETWORKING JavaOne Passes (Sponsor Allocation) Appreciation Event Passes & Daily Lunch Tickets (Sponsor Allocation) Discover Passes (Sponsor Allocation) MARKETING & BRANDING Branding on the JavaOne website Logo placement on the Thank You to our Sponsors banners PUBLIC RELATIONS Registered Press attendee list one week prior to the event Opportunity to issue news announcements highlighting participation in JavaOne CLIENT SERVICES Dedicated Account Management Opportunity to reserve conference hotel room blocks at negotiated conference rates. All room blocks are allocated on a first-come, first-serve basis. Copyright 2015, Oracle and/or its affiliates. All rights reserved. 11

Conference Sessions to be placed in the track of your choice - Attendee Registration Report with full contact information for scanned session attendees provided post-event 6 JavaOne Full-Conference

12 Gold Sponsorship Conference Lanyard Take advantage of this opportunity to see every attendee at JavaOne wearing your logo on the conference lanyard you'll be close to attendees' hearts all week. Specific benefits related to the Conference Lanyard Sponsorship: All Gold Sponsorship benefits listed below Your corporate logo on each lanyard All Gold Sponsorship benefits including: Two 60-minute Conference Sessions to be placed in the track of your choice - Attendee Registration Report with full contact information for scanned session attendees provided post-event 6 JavaOne Full-Conference Passes (Sponsor Allocation) 6 Appreciation Event Passes (Sponsor Allocation) 6 Daily Lunch Tickets (Sponsor Allocation) 75 Discover Passes (to be used for prospects and customers) Branding on the JavaOne website Logo placement on the Thank You to our Sponsors banners Registered Press attendee list one week prior to the event Opportunity to issue news announcements highlighting participation in JavaOne Dedicated Account Management Opportunity to reserve conference hotel room blocks at negotiated conference rates. (All room blocks are allocated on a first-come, first-serve basis) Copyright 2015, Oracle and/or its affiliates. All rights reserved. 12

Happy hour kicks off every afternoon while aromatic coffees and espressos are served each morning.

13 Gold Sponsorship Buzz House A spirited pub is a lively gathering place to get a good buzz going while attendees network with each other. The updated Buzz House will not disappoint, with its authentic vibe, thirst-quenching beers, and traditional pub games. Happy hour kicks off every afternoon while aromatic coffees and espressos are served each morning. Buzz House host s heavy traffic throughout the day and is located strategically on both Taylor Street and the Parc 55. Specific benefits related to the Buzz House Sponsorship: All Gold Sponsorship benefits listed below Exclusive access to all leads generated by attendees visiting the Buzz House; contact details included in lead generation report Exclusive branding of the Oracle OpenWorld Buzz House including: on-site signage, staff T-shirts, black and white logo on cups and napkins and all promotional descriptions referring to the Buzz House All Gold Sponsorship benefits including: Two 60-minute Conference Sessions to be placed in the track of your choice - Attendee Registration Report with full contact information for scanned session attendees provided post-event 6 JavaOne Full-Conference Passes (Sponsor Allocation) 6 Appreciation Event Passes (Sponsor Allocation) 6 Daily Lunch Tickets (Sponsor Allocation) 75 Discover Passes (to be used for prospects and customers) Branding on the JavaOne website Logo placement on the Thank You to our Sponsors banners Registered Press attendee list one week prior to the event Opportunity to issue news announcements highlighting participation in JavaOne Dedicated Account Management Opportunity to reserve conference hotel room blocks at negotiated conference rates. (All room blocks are allocated on a first-come, first-serve basis) Copyright 2015, Oracle and/or its affiliates. All rights reserved. 13

14 Gold Sponsorship Mobile App This mobile marketing opportunity is a sure-fire way to increase exposure of your companies brand to the entire Oracle OpenWorld audience. This exclusive sponsorship opportunity will put your brand on the forefront of the mobile user experience including splash screen exposure, rotating banner ad promotion, and logo appearances throughout the official mobile app. Specific benefits related to the Mobile App Sponsorship: All Gold Sponsorship benefits listed below Exclusive Sponsor of the JavaOne Mobile App - Logo on the splash screen - Rotating banner on the navigation panel, that links to the Partner Feature Page - Logo on Interactive Map Oracle will post up to three of your company messages per day on the mobile app live newsfeed. Your posts will be listed among real-time feed updates and can include session promotions, booth drivers, and images. (Exclusivity does not apply to Daily News Feed) All Gold Sponsorship benefits including: Two 60-minute Conference Sessions to be placed in the track of your choice - Attendee Registration Report with full contact information for scanned session attendees provided post-event 6 JavaOne Full-Conference Passes (Sponsor Allocation) 6 Appreciation Event Passes (Sponsor Allocation) 6 Daily Lunch Tickets (Sponsor Allocation) 75 Discover Passes (to be used for prospects and customers) Branding on the JavaOne website Logo placement on the Thank You to our Sponsors banners Registered Press attendee list one week prior to the event Opportunity to issue news announcements highlighting participation in JavaOne Dedicated Account Management Opportunity to reserve conference hotel room blocks at negotiated conference rates. (All room blocks are allocated on a first-come, first-serve basis) 2015 JavaOne Mobile App Analytics Total Activations 3,911 Total Page Views App Adoption Rate 86% Total # of times App Opened 518,244 Average Views Per-User 312 Copyright 2015, Oracle and/or its affiliates. All rights reserved. 14

15 Silver Sponsorship Water Bottles Keep attendees hydrated and refreshed during JavaOne with a useful and reusable water bottle branded with your company logo. All full-conference attendees receive this sustainable giveaway. Provide an insert with your company message to be placed inside the bottle for added reach. Specific Benefits related to the Water Bottle Sponsorship: All Silver Sponsorship benefits listed below Your corporate logo on the water bottle Insert to be placed inside water bottle with partner branding All Silver Sponsorship benefits including: One 60-minute Conference Sessions to be placed in the track of your choice - Attendee Registration Report with full contact information for scanned session attendees provided post-event 4 JavaOne Full-Conference Passes (Sponsor Allocation) 4 Appreciation Event Passes (Sponsor Allocation) 4 Daily Lunch Tickets (Sponsor Allocation) 75 Discover Passes (to be used for prospects and customers) Branding on the JavaOne website Logo placement on the Thank You to our Sponsors banners Registered Press attendee list one week prior to the event Opportunity to issue news announcements highlighting participation in JavaOne Dedicated Account Management Opportunity to reserve conference hotel room blocks at negotiated conference rates. (All room blocks are allocated on a first-come, first-serve basis) Copyright 2015, Oracle and/or its affiliates. All rights reserved. 15

Silver Sponsorship Hands on Labs (1 of 3 opportunities available) As a daily sponsor of the JavaOne Hands-on Lab you will have the exclusive opportunity to present three 2-hour learning sessions on

Specific benefits related to the Hands on Lab Sponsorship: All Silver Sponsorship benefits listed below Present three 2-hour learning sessions on one day Sessions to be listed in Content Catalog

leads generated by attendees participating at the JavaOne Hands-on Lab; contact details included in lead generation report Oracle will post three messages in the mobile app live newsfeed.

16 Silver Sponsorship Hands on Labs (1 of 3 opportunities available) As a daily sponsor of the JavaOne Hands-on Lab you will have the exclusive opportunity to present three 2-hour learning sessions on either Monday, Tuesday and Wednesday. Sessions will be featured in the Content Catalog and sponsor will be given branding opportunities on JavaOne Hands-on Lab signage. Specific benefits related to the Hands on Lab Sponsorship: All Silver Sponsorship benefits listed below Present three 2-hour learning sessions on one day Sessions to be listed in Content Catalog including: Sponsor logo placement in session descriptions, priority listing under Hands-on Lab search filter Logo placement on JavaOne Hands-on Lab signage and website program pages Access to all leads generated by attendees participating at the JavaOne Hands-on Lab; contact details included in lead generation report Oracle will post three messages in the mobile app live newsfeed. All Silver Sponsorship benefits including: One 60-minute Conference Sessions to be placed in the track of your choice - Attendee Registration Report with full contact information for scanned session attendees provided post-event 4 JavaOne Full-Conference Passes (Sponsor Allocation) 4 Appreciation Event Passes (Sponsor Allocation) 4 Daily Lunch Tickets (Sponsor Allocation) 75 Discover Passes (to be used for prospects and customers) Branding on the JavaOne website Logo placement on the Thank You to our Sponsors banners Registered Press attendee list one week prior to the event Opportunity to issue news announcements highlighting participation in JavaOne Dedicated Account Management Opportunity to reserve conference hotel room blocks at negotiated conference rates. (All room blocks are allocated on a first-come, first-serve basis) Copyright 2015, Oracle and/or its affiliates. All rights reserved. 16

17 Silver Sponsorship Conference Notebooks Let the world take note of your brand by placing it on the cover and every page of the JavaOne notebook. Every time attendees use these popular items to record or review session and meeting notes, they see your company logo. Include a cover-page ad for additional visibility. Specific benefits related to the Conference Notebook Sponsorship: All Silver Sponsorship benefits listed below Your corporate logo on the cover of the notebook One page, full-color ad on the inside front cover of the notebook Ghost printed logo at the bottom of each page All Silver Sponsorship benefits including: One 60-minute Conference Sessions to be placed in the track of your choice - Attendee Registration Report with full contact information for scanned session attendees provided post-event 4 JavaOne Full-Conference Passes (Sponsor Allocation) 4 Appreciation Event Passes (Sponsor Allocation) 4 Daily Lunch Tickets (Sponsor Allocation) 75 Discover Passes (to be used for prospects and customers) Branding on the JavaOne website Logo placement on the Thank You to our Sponsors banners Registered Press attendee list one week prior to the event Opportunity to issue news announcements highlighting participation in JavaOne Dedicated Account Management Opportunity to reserve conference hotel room blocks at negotiated conference rates. (All room blocks are allocated on a first-come, first-serve basis) Copyright 2015, Oracle and/or its affiliates. All rights reserved. 17

18 Bronze Sponsorship Column Wraps & Mobile App Inclusion - SOLD Imagine your company advertisement or logo enlarged to 20 feet high and wrapped around a column located right on the show floor. You provide the artwork, and we produce the graphics. Along with this great on-site branding opportunity, the sponsorship includes a mobile advertising opportunity to ensure that your company is top of mind to all JavaOne attendees. Specific benefits related to the Column Wrap Sponsorship: All Bronze Sponsorship benefits Two Column Wraps located on columns in the JavaOne Exhibition Hall Oracle will post up to three messages on one day on the mobile app live newsfeed. Your posts will be listed among real-time feed updates and can include session promotions, booth drivers and images. All Bronze Sponsorship benefits including: 2 JavaOne Full-Conference Passes (Sponsor Allocation) 2 Appreciation Event Passes (Sponsor Allocation) 2 Daily Lunch Tickets (Sponsor Allocation) 75 Discover Passes (to be used for prospects and customers) Branding on the JavaOne website Logo placement on the Thank You to our Sponsors banners Registered Press attendee list one week prior to the event Opportunity to issue news announcements highlighting participation in JavaOne Dedicated Account Management Opportunity to reserve conference hotel room blocks at negotiated conference rates. (All room blocks are allocated on a first-come, first-served basis) Copyright 2015, Oracle and/or its affiliates. All rights reserved. 18

19 Bronze Sponsorship Partner Spotlight & Lobby Collateral - SOLD Extra! Extra! Read all about it. As the exclusive sponsor of the Partner Spotlight and Lobby Collateral, you will get your company's brand in front of thousands of conference attendees both before, during, and after the event. Get the word out with this strategic opportunity prior to the event on the JavaOne Web pages to showcase your participation at the event with the Partner Spotlight. While on-site, spread the good news with Lobby Collateral; distribute one piece of marketing collateral at the entrance of the JavaOne Exhibition Hall. This exclusive territory allows your message to reach hundreds of attendees while they travel to sessions and the JavaOne Exhibition Hall. Specific benefits related to the Partner Spotlight & Lobby Collateral Sponsorship: All Bronze Sponsorship benefits Exclusive Branding of the partner Spotlight on the JavaOne website - Partner Spotlight will appear on both the Registration website page and the Agenda website page Lobby Collateral for the JavaOne Exhibition Hall - Collateral may be distributed Monday-Wednesday, during Exhibition Hall Hours - Collateral to be reviewed/approved by Oracle - Collateral to be no larger than 8.5 x 11 - Up to four representatives may distribute collateral at the entrance of the JavaOne Exhibition Hall All Bronze Sponsorship benefits including: 2 JavaOne Full-Conference Passes (Sponsor Allocation) 2 Appreciation Event Passes (Sponsor Allocation) 2 Daily Lunch Tickets (Sponsor Allocation) 75 Discover Passes (to be used for prospects and customers) Branding on the JavaOne website Logo placement on the Thank You to our Sponsors banners Registered Press attendee list one week prior to the event Opportunity to issue news announcements highlighting participation in JavaOne Dedicated Account Management Opportunity to reserve conference hotel room blocks at negotiated conference rates. (All room blocks are allocated on a first-come, first-served basis) Copyright 2015, Oracle and/or its affiliates. All rights reserved. 19

21 Online Branding Opportunities Benefit Descriptions Homepage Sponsor Spotlight Panel (1 opportunity available) $15,000 Online Footer Banner (1 opportunity available) $5,000 JavaOne Homepage Video Panel (1 opportunity available) $7,000 The newly redesigned JavaOne homepage features five exciting graphic panels that can be accessed by simply scrolling down the page. We re making only one of these panels available to a single sponsor who wants the opportunity to spotlight their brand in this unique and visually compelling way, receiving hundreds of thousands of views. Benefits Panel headline, sponsor logo, and/or large branding image (subject to Oracle approval) featured in the Spotlight panel Brief supporting copy (subject to Oracle approval) placed below the headline or logo A call-to-action link will be placed below the copy, taking people to a URL of the partner s choice The online footer banner appears at the bottom of ALL JavaOne conference web pages; these pages collectively receive hundreds of thousands of page views during the months before, during, and after the conference. The conference site is Web Central for attendees, prospects, partners, user group members from around the world, and anyone else interested in learning about or attending this Java flagship conference. Don t miss this chance to showcase your brand to such an engaged and interested audience. Benefits Sponsor advertisement will appear as a banner in the conference footer Banner will contain a link to the a URL of the sponsor s choice The Online Footer Banner sponsor is unique no other sponsor will be able to take advantage of this opportunity Visualize great brand exposure by sponsoring the JavaOne homepage video panel. Videos on websites get a lot of views, so a page featuring videos is where you want to be, both as a page sponsor and with the opportunity to get one of your company s videos into the mix. Benefits Homepage video panel has a single brand sponsor Sponsored by and company logo are displayed next to the panel title Partner video (subject to Oracle approval) can be included in the video carousel Copyright 2015, Oracle and/or its affiliates. All rights reserved. 21

22 Online Branding Opportunities cont. Benefit Descriptions Partner Spotlight (1 opportunity available) $7,000 Sponsored Announcements Starting at $2,500 Exclusive Branding of the partner Spotlight on the JavaOne website Benefits Partner Spotlight will appear on both the Registration website page and the Agenda website page Brief supporting copy (subject to Oracle approval) placed below the headline or logo Oracle will post up to three messages per day on the JavaOne mobile app live news feed. Your posts will be listed among real-time feed updates and can include session promotions, booth drivers and images. $2,500 - Oracle will post up to 3 messages/per day $5,000 Oracle will post up to 3 messages on 2 days $6,500 Oracle will post up to 3 message on all 4 days Copyright 2015, Oracle and/or its affiliates. All rights reserved. 22

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