Facebook Fan Pages + Apps. And lots more Mike Richwalsky Allegheny College
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1 Facebook Fan Pages + Apps And lots more Mike Richwalsky Allegheny College
2 A li=le about me Assistant Director of Public Affairs, Allegheny College Technology Fellow, NaEonal InsEtute of Technology in Liberal EducaEon Blog at HighEdWebTech.com
3 Let s Get Moving
4 Let s talk Facebook The most opeons of the big social networks to create a space for your school. Features: Personal Profiles ApplicaEons Groups Fan Pages Ads Photos/videos
5 Fan Pages Users become your fan Users can post queseons and share info You can add applicaeons to your fan page You can send an update to all your fans at once (and target these!) MulEple people can be admins Changed in March 2009 to be more like profiles
6 Groups Users can join a group or be invited in Ask queseons Share links, photos and videos Events
7 Differences between Fan Pages and Group Pages Fan Pages can be viewed by non- FB members AnalyEcs Data on Fan Pages Groups can be protected
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10 Fan Pages
11 Fan Pages More on custom tabs here: h=p://highedwebtech.com/ 2009/06/19/how- to- add- a- custom- tab- to- your- facebook- fan- page/
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14 How to create an awesome Facebook Fan Page
15 Encourage People to Interact Allow wall posts, shared photos and comments Post on your own wall and tell people what s going on Post photos, videos, events and more to generate conversaeon. Be a part of the conversaeon, especially answering queseons from prospeceves.
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18 Promote Your Facebook Page Add links on your college homepage Add link or text to your print pieces Add Share this on Facebook on every page on your website. We encourage students to join the Class of 2013 when they receive their acceptance le=ers + afer they deposit.
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20 Crowdsource Your Content
21 Facebook Apps
22 Nerd Alert We are going to talk technical stuff, code and other geeky things here. We re going to code in PHP for these examples, but many other plagorms are supported. 22
23 Let me give you a good example We launched the first of our Facebook apps in Fall of The first applicaeon we built grabbed headlines from our AthleEcs RSS feed and published them to Facebook. This is the app we ll build today. 23
24 AthleEcs Headlines 24
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26 Awesome Chart Time
27 Steps to building an applicaeon Create a Facebook Profile, if you haven t yet Add the Developer ApplicaEon Register Your ApplicaEon Download Libraries Design and Build TesEng Launch Post- Launch MarkeEng On- Going Maintenance
28 The Developer ApplicaEon Gives you access to be able to create apps Manage your applicaeon sekngs from one place Gives you staesecs about your apps (visits, users, etc). h=p://
29 The Developer ApplicaEon
30 Register Your ApplicaEon Each applicaeon is given a public and private key. Keep it secret, keep it safe. Enter in other details about where your applicaeon lives, what types of sekngs it will have, etc.
31 Register Your ApplicaEon
32
33 Register Your ApplicaEon Leave app in sandbox mode for now Decide if you want users to add this app to profiles or also fan pages.
34 Download Libraries Officially Supported: PHP, Javascript, AcEonscript 3.0, Force.com, FB Connect for iphone There is unofficial support for: Android, ASP.NET, Cocoa, ColdFusion, C++, C#, Erlang, Perl, Python, Ruby, Ruby on Rails, Tcl, VB.NET, and several others.
35 Design and Build Don t over- do or over- think this. Present informaeon quickly and easily You will have access to users informaeon, news feed, friends and more, so tread lightly
36 FBML or iframe This is an important decision You can have your applicaeon pages rendered so they look like naeve Facebook pages or you can include them in a scrollable frame inside Facebook. Let s look at some pros and cons
37 iframe Pros: iframe gives you more control over UI - you can make it look more like your school if you want. Use iframe if you are using a non- supported tool like Flash. Cons: iframes place higher demand on your servers since it has to call everything from your site, as opposed to using Facebook s built- in methods and calls
38 FBML Facebook Markup Language Pros: Looks like Facebook Less taxing on your server resources Less Data flows between your server and FB Cons: Tags and funceons can ofen change without warning
39 FBML
40 Design and Build Our app will parse RSS Will use the Magpie library to do some heavy- lifing We ll tell Magpie to grab the feed Step through the RSS items Format and publish them to the page
41 RSS Reader App This applicaeon uses 4 main files, plus some helpers Main: Index.php, conf.php, appinclude.php and rss.php Helper: crontab.php Setup: Facebook API files, cache directory0
42 Index.php
43 Conf.php
44 Appinclude.php
45 Rss.php
46 Crontab.php Setup a PHP page that you call as ofen as you like (hourly, daily) to go out and check your RSS feed for updates Takes load off your servers as users won t have to parse your RSS every single Eme the applicaeon is loaded Set up a cron job on your server to run this
47 Test your applicaeon Do extensive teseng before launch Adding, removing the applicaeon Making sure applicaeon page and profile box show up correctly Make sure applicaeon updates correctly on the interval you ve set.
48 Launch Invite some key campus users Announce on internal communicaeon sites
49 With Great Power Don t spam users friends Don t spam their wall/news feed constantly Be very careful + aware of what data you are storing. Don t be evil.
50 Post- Launch MarkeEng Add in invite a friend feature Easy FBML Code ( New Facebook rules for Invitation Spam ( and h"p://developers.facebook.com/news.php?blog=1&story=86) Submit to Facebook ApplicaEon Directory Send to your fans, post links in your network, link on your websites
51 On- Going Maintenance Add your own app Check it to make sure it works and conenues to work over Eme Monitor stats, usage pa=erns, user requests and feedback Add new features and expand your app Keep up on the FB plagorm It changes ofen and without warning, breaking your applicaeon. 51
52 Further Reading and Research Build and host your app at Amazon Web Services Adapt your application for mobile usage h=p://developers.facebook.com/news.php?blog=1&story=49 Explore new methods and classes, support forums h=p://developers.facebook.com/ Best PracEces from Facebook: h=p://wiki.developers.facebook.com/index.php/best_praceces
53 QuesEons afer today? Twi=er me mrichwalsky@gmail.com or mrichwal@allegheny.edu Post a comment at h=p://highedwebtech.com
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