BREW. Romeu Vanuci Regional Manager. QUALCOMM Proprietary

Transcription

1 BREW Romeu Vanuci Regional Manager 1

2 Voice Was the First Killer App of Wireless Non-voice Applications Will Drive Wireless Growth News Position Location Ring Tones Push to Talk Entertainment Photo Sharing 9lbs 2 oz. Sports Multiplayer Gaming Video Monitoring 2

3 The Complete BREW Solution BREW SDK for Application Developers BREW API Platform for Manufacturers Apps. Downloading for End Users BREW Distribution System for Carriers 3

4 BREW Distribution System N. America Europe S. America Virtual Marketplace Asia User selects and downloads application Application testing (at operator discretion) User pays phone bill Operator Catalog BREW facilitates developer payments Developer writes application Developer gets paid 4

5 BREW Device Architecture User Interface Photo Sharing Position Location Push to Talk Browser Video Player Java Applet Java Applet BREW Other Extension VM Extension ASIC Software BREW is air-interface independent and can support GSM/GPRS, UMTS, cdmaone & CDMA2000 1X/1xEV-DO 5

6 BREW & Technology Standards The BREW solution incorporates and supports current technology standards. The BREW architecture is extensible to enable support of future technology standards. User Interface EMS JPEG GPS MMS HTTP MP3 Player MIDP J2ME MIDI, MP3, GPS, Blue Tooth TM, J2ME TM, CLDC/MIDP, HTTP/HTTPS, SMS/EMS/MMS, TCP/IP, UDP, JPEG, PNG, HTML, XHTML, XML, SSL/PKI/3DES Other Extension BREW VM Extension ASIC Software BREW is air-interface independent and can support GSM/GPRS, UMTS, cdmaone & CDMA2000 1X/1xEV-DO 6

7 Consumers What Do They Really Want? Customization. A million personalities. 7

8 Consumers Appreciate Simple (or no) instructions Intelligent/intuitive user interface design (appropriate for non-technical users) Being entertained Focus groups may say otherwise Time fillers Genuinely useful services Do I really want to browse through heaps of sites? Or Just focus on the info that is important to me? Fast and immediate What s an app? Can you just give me a stock quote? 8

9 How Do They Do This? 1. Buy a BREW-enabled handset 2. Connect to the online store 3. Select, purchase, download applications over the air 4. Start using applications immediately 9

10 120M+ Worldwide app. downloads 25M Devices in the market BREW by the Numbers - May 14 th, Commercial device models Commercial operators Commercial Operators Device manufacturers 20 Countries with BREW services Puerto Rico Dominican Republic Coming Soon 10

11 Worldwide BREW Operators Launched commercial BREW services Announced intent to launch BREW services 11

12 BREWChat Push-to-Chat Overview 12

13 What is BREWChat? A VoIP-based, instant-talk application specifically designed for CDMA technology Always on PTT optimized for CDMA BREW - based 3G CDMA application OTA downloadable and upgradeable Types of Calls One-to-one One-to-many Instant communication Voice and Multimedia Data 2-5 seconds Call Set-up A Platform for presence based services Multiple vendor solution Kyocera KZ-850 Kyocera Viper Curitel 13

14 Key Product Features Dynamic (Ad Hoc) Group Creation Group Customization on Handset Nationwide & Global Calling Inter-Carrier Roaming Simultaneous PTT & Data OTA Downloadable & Configurable Client Talker Arbitration Talker Pre-emption 7 talker priority levels PTT Application Position Location Support Chat Rooms Adding members to Calls in Progress Call Restrictions Alerts User Authentication User Addressing 14

15 Location-Based Services 15

16 Mobility is Location Position Location Yellow Pages Route Navigation Asset Monitoring Friend Finder/ Dating Emergency Assistance Geomarked Photo Sharing Finding Sporting /Entertainment Events Location Aware Messaging Interactive Gaming Public transit & traffic 16

17 Precision Location Creates Value City Level Accuracy (Cell ID) Best-case Best-case Cell-ID Cell-ID What What part part of of town? town? Street Corner Accuracy (gpsone) gpsone gpsone What What street street corner? corner? You are in London There are 11 Indian Restaurants nearby Your friend is in London Your car is in London Better accuracy = more services & more value You are at Cheney Suites Hotel Here are directions to Taj Mahal Restaurant Your friend is at Harrod s Your car is in the parking garage 17

18 GPS Hybrid Solution Assisted GPS Terminal CDMA Network PDE Wide Area Reference Network (WARN) Mobile Station w/ MSM (Phone) AFLT Ranging Applications Internet Services Operator WARN Gateway Position Determination Entity (PDE) Base Station Transmitter Location data flow Applications data flow 18

19 100+ gpsone-enabled handsets >25 million handsets in use >140 gpsone-supported applications is currently in discussions with numerous operators in all major geographical regions, including Europe, South America & India. 19