2018 Automation.com Advertising Specifications

Transcription

1 67 T.W. Alexander Drive P.O. Box Research Triangle Park, NC Automation.com Advertising Specifications PLEASE SUBMIT CREATIVE SPECS one week prior to run date to Attn: Stephanie Sexton Advertising Item Creative Specs Welcome Banner 640 x 480 (px) Otto Banner 250 x 91 (px) Featured Product Your product ad will be featured on the Automation.com home page, news & product pages, and applicable portal pages Headline: Maximum of 30 characters (including spaces) Preview text: Maximum of 120 characters (including spaces) Image: 100x100 pixel image (formats: GIF, JPG, or PNG) Top Leaderboard Bottom Leaderboard Top Boombox Wide Skyscraper 300 x 600 px banner Middle Boombox Boombox 1

2 2 Boombox 2 Boombox 3 Portal Top Leaderboard Portal Bottom Leaderboard Portal Top Boombox Portal Wide Skyscraper 300 x 600 px banner SWF, Portal Middle Boombox Portal Boombox 1 Portal Boombox 2 Portal Boombox 3

3 3 Premier Left Sponsor Premier Right Sponsor News Sponsor Product Sponsor Premier Left Sponsor Premier Right Sponsor

4 4 News Sponsor Product Sponsor Spotlight e-newsletter Enhanced Sponsorship (with lead generation) Spotlight e-newsletter Standard Sponsorship (with lead generation) Spotlight e-newsletter Asset Sponsorship (without lead generation) White Paper Alert Note: You will receive lead information on the subscribers that have clicked on your white paper. Contact information will be based on the information we have already captured in our subscriber database. Leads will be ed to you in an Excel spreadsheet from Cathi Merritt, White Paper: PDF of the white paper OR link to white paper Title of white paper: characters (including spaces) Author of white paper Preview description: 300 characters (including spaces) Video Alert Note: You will receive lead information on the subscribers that have clicked on your video. Contact information will be based on the information we have already captured in our subscriber database. Leads will be ed to you in an Excel spreadsheet from Cathi Merritt, Video: Video file (Formats: AVI, MOV, WMV, MP4, or FLV) OR link to video in YouTube Title of video: characters (including spaces) Preview description: 300 characters (including spaces)

5 5 Custom e-message (List Rental) Automation.com will send a provided message to a specified segment of our subscribers who have opted to receive advertisements from product/service suppliers. Distribution list can be segmented by geography, job title, company type and industry. HTML File Please provide your message in an.html formatted file. Any images contained in the HTML file should be hosted (and referenced) on your own web site. Be sure to validate your HTML file to check for HTML coding errors. Text Only File Also send a text only file for those subscribers receiving textonly messages. Subject line Address for test send Please provide all the addresses to receive the test message. We will send a test message prior to scheduled delivery date for approval. Also include any addresses to receive a final copy. Custom Product Spotlight Advertiser provides all the content, which can include any combination of up to six products, videos, or other assets. Choose to promote your Spotlight e-newsletter to our global audience of 130,000 automation professionals or narrow your focus to the North American audience of 75,000 automation professionals. We will provide you with full contact information of those subscribers who click on your products or other assets in the e-newsletter. Leads will be ed to you within seven days after your custom Spotlight e-newsletter is deployed Platinum ebook Sponsorship (Article & Ad) Note: You will receive a comprehensive lead report with full contact information on the Automation.com subscribers that downloaded this ebook. Contact information will be based on the information we have already captured in our subscriber database. Leads will be ed to you in an Excel spreadsheet from Cathi Merritt, cmerritt@automation.com. Article Submit a non-promotional technical white paper or article that is approximately words. Please submit your article in a Word document format. Include any images as separate files and in a high resolution format. Please include information about the author of your article. o High resolution headshot photo (preferably 300 dpi) o 350 character description/bio about author Full Page Ad Ad size will be the same as a traditional full-page print ad (8.5 x 11 in portrait layout). Ad can include click-through links. Content ebook Sponsorship (Article only) Note: You will receive a comprehensive lead report with full contact information on the Automation.com subscribers that downloaded this ebook. Contact information will be based on the information we have already captured in our subscriber database. Leads will be ed to you in an Excel spreadsheet from Cathi Merritt, cmerritt@automation.com. Article Submit a non-promotional technical white paper or article that is approximately words. Please submit your article in a Word document format. Include any images as separate files and in a high resolution format. Please include information about the author of your article. o High resolution headshot photo (preferably 300 dpi) o 350 character description/bio about author

6 6 Content ebook Sponsorship (Ad only) Note: You will receive a comprehensive lead report with full contact information on the Automation.com subscribers that downloaded this ebook. Contact information will be based on the information we have already captured in our subscriber database. Leads will be ed to you in an Excel spreadsheet from Cathi Merritt, cmerritt@automation.com. Full Page Ad Ad size will be the same as a traditional full-page print ad (8.5 x 11 in portrait layout). Ad can include click-through links. Listing ebook Sponsorship (Non-lead generation item) List your company name, description, and logo on a Resource page within the ebook Directory Listing Options: Featured Company Web-enabled listing (plus the following optional upgrades): Premium Placement upgrade 30 Category upgrade Company Portal upgrade Keyword Search upgrade Priority Placement upgrade To set up a Directory Listing on Automation.com, click here and follow instructions. Directory Leaderboard (rotates in top and bottom positions) Directory Boombox Directory Skyscraper 300 x 600 px banner Directory Catfish (floating ad)