Unit Width Height Max FPS Flash Max Anim

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1 West Coast Sales Laurie Hironaka South East Sales Molly Hughes East Coast Sales Eric Dauré North East Sales Bruce Reilly Topix Ad Specifications Topix provides these creative specs as a general guideline based on IAB standards. Please note that there may be variables based on the site, ad format, or vendor. Please contact your Topix sales representative for more information. These creative specifications are subject to change. All assets are due 5 business days prior to launch. Standard IAB Units Unit Width Height Max FPS Flash Max Anim Leaderboard Max File Size 40KB Rectangle Half Page Ad loops or 15 sec 40KB 40KB Skyscraper KB Forum Speedbump n/a n/a n/a 40KB Rich Media/Expandable Units Expanded portion of ad must include visible Close button. All audio must be user initiated. Video/audio controls must be present. Unit Initial Width Initial Height Exp Width Exp Height Exp Dir Max Initial File Size Max Sec. File Size Max Anim Leaderboard Down 40KB 80KB Rectangle Left 40KB 80KB Half Page Ad Left 40KB 80KB Skyscraper Right 40KB 50KB 3 loops or 15 sec Unit Width Height Max FPS Flash Max File Size * No close button should be displayed in the interstitial unit (it will be inserted by Topix). Max Anim Frequency Cap Interstitial Unit* KB 10 sec 1 x 24 Unit Width Height Max File Size Notes Skin / Wallpaper KB Skin consists of a single image that is loaded as an HTML background. See Appendix A for more details. Unit Width Height Max Initial File Size Max FPS Max Sec. File Size Max Animation In-Page Video Any IAB size 40KB MB 30 sec. No loops 1

2 West Coast Sales Laurie Hironaka South East Sales Molly Hughes East Coast Sales Eric Dauré North East Sales Bruce Reilly Custom Ad Units Unit Width Height Headline Summary Art* Sponsor Logo* Featured News Alert (FNA) (approx) 30 characters 80 characters 60x60 10KB 88x31 8KB Custom unit that emulates existing Topix editorial content. The FNA can rotate-in multiple sets of headline/ summary copy (on page reload). FNAs are available as ROS or section specific flights. * Please note that only one image is displayed, either a 60x60 Art or 88x31 Logo. See Appendix B for more details. Geo-Localized Ad Units Unit Map Button Map Pin Max Pin Count Balloon Logo Map Sponsorship 234x60 or 125x125 (10KB) 30x30 (8KB) unlimited 80x80 (10KB) Balloon Summary Max 2 lines with up to 20 characters/line A map sponsorship consists of a localized, interactive map with iconic pins showing the locations of an advertiser s retail outlets. Each pin pops open an information balloon containing the balloon logo and the balloon summary. The button, balloon logo and summary are hyperlinked to the advertiser s site, current offer, or appropriate destination. See Appendix C for more details. Geo-Local Rectangle Ad Unit Width Height Additional Geo-Localized Links Max 4 links with up to 40 characters/link Rectangle (300 x 250) ad with an additional geo-locator section consisting of up to 4 text links. Each of these text links (store/outlet/branch locations with associated clickthrough link) is generated based on the user s location and content interest. Geo-Local Unit data requirements: Locations (Required: street address, city, state, zip, phone #, DMA. Optional: lat/long) in Excel or CSV format. See Appendix D for more details. Technical Specifications Topix uses DoubleClick DFP as its ad server. Creative processing turnaround time is 5 business days, permitting all advertising assets and related technical elements meet Topix guidelines. If advertisements do not comply with the technical specifications or content policies, this may delay the start date for a particular placement and/or campaign. For technical questions contact: adops@topix.com Ad Formats Preferred format: DoubleClick internal redirect. We also accept the following approved 3rd party vendors (including but not limited to): 2

3 West Coast Sales Laurie Hironaka South East Sales Molly Hughes East Coast Sales Eric Dauré North East Sales Bruce Reilly Flash Creative Guidelines Please supply the following when sending Flash creative:.swf File Backup flat image (for users without flash installed) Clickthrough URL Flash Click-Through Instructions All Flash files must use the ClickTag variable as opposed to hard coding a URL. Please note this example below and instruction: Add an invisible button making the entire area of the banners clickable. Using ActionScript 2.0, attach the following object action to the button: on (release) { geturl (_level0.clicktag, _blank ); } This will embed the clicktag (case sensitive) variable in the FLA file. This allows the click-through URL to be modified at any time during a campaign, and the clicks on the ad to be tracked. 3

4 Appendix A Skin / Wallpaper Specifications Consists of an image and a solid HEX color that are loaded as an HTML background. Dimensions: Max of 1600 x 1200, Min of 1600 x 800 (see illustrations for details). Format: JPG, PNG or GIF (no animation) Max File Size: 80KB Skin must be displayed in combination with a 300x250 unit. No ad copy, or calls to action are to be included in the wallpaper. Graphics or brand logos only. Cannot be 3rd party served, a 1x1 tracking pixel is allowed. Side and bottom edges of the skin image must fade into a solid HEX color: Viewable areas Appendix A - 1

5 Appendix A Skin / Wallpaper Sample Implementation Appendix A - 2

6 Appendix B Featured News Alert Appendix B

7 Appendix C Map Sponsorship Appendix C

8 Appendix D Geo-Local Rectangle Ad Appendix D