Media Information: Online Advertising DOMOTEX January

Transcription

1 Media Information: Online Advertising DOMOTEX January

2 2 Advertising options an overview Advertising Option Placement Page Advertising on website Sponsored Post Homepage 4-5 Sticky Skyscraper Homepage / ROS 6-7 Super Banner ROS 8-9 Medium Rectangle ROS Advertising in app Mobile Interstitial After Splash Screen Highlight Tile Homescreen Banner ROS Logo Exhibitors List App Logo Interactive Hall Map Advertising in visitor newsletter Panorama Ad 1+2 Topmost + middle Placement 22-23

3 Advertising on website

4 4 Advertising on website Sponsored Post Content article, with prominent teasers on homepage and in news area of DOMOTEX website. Fixed placement of ad on homepage Maximum of 2 rotating teasers on homepage Teaser homepage Sponsored Advertis ment Teaser news area Placement optional on all output media (desktop, tablets and smartphones) Permanent visibility on news page Content character of article makes it invisible to ad blockers Article freely searchable on website; indexed by Google and other search engines News article Cost: 5,500

5 Sponsored Media Information: Online Advertising 5 Advertising on website Sponsored Post: specifications Werbeteaser Teaser image on homepage Placement: Banner rotation, max. 5 banners Size: 600 px wide x 600 px tall File format: JPG, PNG (not animated) File size: 150 KB Teaser image on news page Placement: Sequence of articles constantly updated chronologically Size: 727 px wide x 356 px tall File format: JPG, PNG (not animated) File size: 150 KB Mobile landing page Headline: Sub-headline: Text: Large images: Image file format: File size: max. 70 char char. 1,000 3,000 char. (recommended: 1,500 char.) 1-2 images, at least 1,200 px wide JPG, PNG (not animated) 150 KB (Usage rights for DMAG websites must be transferred.)

6 Advertising on website Sticky Skyscraper 6 Sticky banner at right, next to content: Displayed on desktop Placement on homepage (max. 2 banners in rotation) or as ROS (max. 4 banners in rotation) Link to exhibitor s own website Timeframe for ad: December 2017 January 2018 Cost for homepage: 2,000 Cost for run of site: 1,500

7 Advertising on website Sticky Skyscraper: specifications 7 Placement: Size: File format: File size: Homepage, ROS (run of site) 120 px wide x 600 px tall JPG, PNG, GIF or third-party ad server tag 60 KB

8 Advertising on website Super Banner 8 Bestseller banner on DOMOTEX website: Placement optional on all output media (desktop, tablets and smartphones) Placement as ROS (max. 4 banners in rotation) Link to exhibitor s own website Timeframe for ad: December 2017 January 2018 Cost for run of site: 1,500

9 Advertising on website Super Banner: specifications 9 Placement: ROS (run of site) Size: Desktop 728 px wide x 90 px tall Tablet 1456 px wide x 180 px tall Smartphone 640 px wide x 100 px tall File sizes: File formats: 40 KB 80 KB JPG, PNG, GIF or third-party ad server tag 20 KB

10 Advertising on website Medium Rectangle 10 Advertising banner, placed in middle of content: Displayed on all output devices (desktop, tablets and smartphones) Placement on homepage (max. 2 banners per placement in rotation) or as ROS (max. 4 banners per placement in rotation) Link to exhibitor s own website Timeframe for ad: December 2017 January 2018 Cost for homepage: 1,500 Cost for run of site: 1,000

11 Advertising on website Medium Rectangle: specifications 11 Placement: ROS (run of site) Size: Desktop 300 px wide x 250 px tall Tablet 600 px wide x 500 px tall Smartphone 640 px wide x 300 px tall File sizes: File formats: 40 KB 80 KB JPG, PNG, GIF or third-party ad server tag 20 KB

12 Advertising in app

13 Advertising in app Mobile Interstitial 13 Full-screen premium advertising in native app: 3-second display during app start (after display of DOMOTEX splash screen) Link to standard exhibitor entry Timeframe for ad: December 2017 January 2018 Mobile Interstitial Cost: 2,500

14 Advertising in app Mobile Interstitial: specifications 14 Placement: Display time: Size: File format: File size: After splash screen Approx. 3 seconds 720 px wide x 1280 px tall PNG 80 KB

15 Advertising in app Highlight Tile 15 Lorem ipsum dolor sit amet At vero eos et accusam et justo duo dolores et ea rebum. Premium advertising tile in content area of app home screen: Rotating element, display of highlight tile at position 1 Link to standard exhibitor entry Timeframe for ad: December 2017 January 2018 Highlight-Kachel Cost: 1,500

16 Lorem ipsum dolor sit amet At vero eos et accusam et justo duo dolores et ea rebum. Media Information: Online Advertising Advertising in app Highlight Tile: specifications 16 Placement: Display time: Image size: File format: File size: Text: Home screen Approx. 5 seconds (in rotation with content tiles) 840 px wide x 348 px tall PNG 50 KB Sub-headline 25 char., text 90 char.

17 Advertising in app Footer Banner 17 Standard advertising banner in app: Run-of-site placement (ROS) Link to standard exhibitor entry Timeframe for ad: December 2017 January 2018 Footer Banner Cost: 1,000

18 Advertising in app Footer Banner: specifications 18 Placement: Size: File size: File format: ROS (run of site) 640 px wide x 100 px tall 20 KB PNG

19 Advertising in app Logos on interactive hall map and on list of exhibitors 19 Reasonably priced, effective advertising measure: Placement on interactive hall map (website and app) Placement on list of exhibitors in the app Timeframe for ad: December 2017 January 2018 Hall map List of exhibitors Cost per logo placement: 220

20 Advertising in app Logo on interactive hall map and on list of exhibitors: specifications 20 Logo on interactive hall map Placement: website and app Size: 250 x 250 pixels File format: PNG Logo on list of exhibitors Placement: app Size: 480 x 480 pixels File format: PNG

21 Advertising in visitor newsletter

22 Advertising in visitor newsletter Panorama Ad 22 Advertising in popular, targeted DOMOTEX visitor newsletter: Responsive format More than 9,000 subscribers Link to exhibitor s own website Mailings from November 2017 January 2018 Panorama Ad 1 Panorama Ad 1 (uppermost placement) Cost per newsletter: 290 Panorama Ad 2 (middle placement) Cost per newsletter: 220

23 Advertising in visitor newsletter Panorama Ad: specifications 23 Placement: Size: File sizes: File formats: Newsletter Desktop 570 px wide x 120 px tall 50 KB JPG / GIF static Tablet and smartphone 320 px wide x 67 px tall 50 KB Panorama Ad 1

24 24 Contacts Katja Anssar Tel Anne Christin Fusch Tel Fax: Date of issue: 07/2017. Modifications reserved. All prices subject to German VAT.