Online Specifications

Transcription

1 Online Specifications

2 Table of Contents Submission Guidelines...4 Traditional Ad Sizes Accepted*...4 Critical Creative Specifications...4 AdVisor Ad Unit (not available for ITworld)... 5 Answers Sponsor Module (ITworld only)... 5 Cloud Microguide Sponsorship (Network World only)... 5 Co-Branded Campaign...6 Content Integration Unit...6 Content Reel...7 Cover Flow IMU...7 Digital Spotlights...8 Drop Tab Ad Unit...8 Dynamic Content Ads...9 Editorial eguide Sponsorship...9 Newsletter Sponsorship...9 Expanding Ads...9 Fireplace Ads Floating/Over the Page Units Guarantee White Paper Programs Home Page Road Block Info Drop ipad Catfish Ad Unit ipad Cover Flow ipad Video IMU Mobile Expanding Leaderboard Peel Back Portrait Ad online online Social Hub Dynamic IMU (ITworld only) Page 2

3 Table of Contents (continued) Social Hub Page (ITworld only) Social Sidecar Video Solution Center Sponsored Text Links Tech Debate Sponsorship (Network World only) Ticker Ad Unit Video Video Content Integration Unit Video Welcome Ad Webcast Audience Development Program Welcome Ad/Interstitial Units Windowshade Ad Unit online online Page 3

4 Submission Guidelines Ads must conform to all specifications outlined herein. Creative that does not conform may be returned for revision, which may impact the launch date. For traditional ad sizes, creative is due 5 business days before the launch date to ensure thorough testing. Although we make every effort to accommodate late creative, be aware that it may impact the launch date. For custom built or lead gen units, turnaround times are listed in this document. 3rd party tags must be live upon submission to ensure thorough testing. Creative should function properly on all publicly released browsers and operating systems. We will not be responsible for troubleshooting creative with compatibility issues and reserve the right to filter conflicting browers and operating systems if they negatively impact the user experience. Be aware that compatibility issues may impact our ability to meet the contracted goals. Traditional Ad Sizes Accepted* 728 x 90 (leaderboard) 300 x 250 (IMU) 336 x 280 (IMU) 336 x 600 (half-page ad) * Contact your sales representative if you have questions about specific file formats not listed. We support many of the IAB standard ad units. Critical Creative Specifications 3rd PARTY TAGS: Javascript tags accepted. No iframes. If creative is rotated through the tag without notification, we reserve the right to pause the creative. This may impact our ability to meet the contracted goals. Pop-ups only with approval. MAX FILE SIZE: 39k (Also applies to polite loads. Up to 95k for 3rd party tags). SYNCED AD UNITS: Not accepted. ANIMATION: Accepted. Please limit to 15 seconds. LOOPING: Allowed, 3 loops max. AUDIO: Accepted. Must be user-initiated. VIDEO: Accepted to 1 MB file size and must true stream, with polite load. May auto-start. Stop or pause is required. FRAME RATE: 30fps max. RICH MEDIA: Accepted from all trusted vendors including adinterax, Atlas, DoubleClick Motif, EyeBlaster, EyeWonder, LinkStorm, PointRoll, Yahoo! FLASH: We accept all publicly released versions. Please supply a backup.gif file for users who do not support Flash. Click URLs must not be hard-coded. Please online online Page 4

5 incorporate the following ActionScript 2 (AS2) action/click-tag into the Flash file so that we may control and track the click-through URL: on(release){ geturl(_level0.clicktag, _blank ); } If using ActionScript 3 (AS3) please use this coding: Link_1.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent): void { var surl: String; if ((surl = root.loaderinfo.parameters.clicktag)) { navigatetourl(new URLRequest(sURL), _blank ); } }); AdVisor Ad Unit (not available for ITworld) Runs in 970x268 ad space. Logo in.eps or hi-resolution.jpg format (brand guidelines if needed). Background imagery (970x268), if none provided, appropriate background will be selected. Provide 3-7 assets (minimum of 3 White Papers, maximum of 2 non-white Paper assets, ie., video). Destination URL to asset or PDF of asset. Please submit main question, i.e., How can you increase your ROI using virtualization? (50-75 character limit including spaces). Please submit name of topic library to appear on the top right side navigation in the ad unit. Please submit a Title for each asset (40-50 character limit including spaces). Description for each asset ( character limit including spaces for each asset). Call to action for each asset (40-50 character limit including spaces for each asset). Turnaround/Build Time: 5-7 days from when creative is received. Answers Sponsor Module (ITworld only) See Answers Product Guide. Cloud Microguide Sponsorship (Network World only) Logo to appear in top right corner of microguide. Sponsor region: 150x35; actual logo size will vary, depending on logo shape and design. Square and vertical logos will use the full 35px height. Sponsored by text added to left of logo. Image aligns to right of sponsor space. Horizontal logos will use the full 35px height. Sponsored by text above them and the client logo will be visually dominant to that text. Image aligns to right of sponsor space. Floats 10px from top and right side of microguide. All content comes via DART call. Entire sponsor region is clickable to sponsor-provided URL. Transparent.gif image created by IDG Enterprise. online online Page 5

6 Co-Branded Campaign Co-Branded will state Brought to you by [IDG Enterprise brand name]. Company Logo in.jpg format (350x50 max. dimensions). Subject Line: 50 character limit including spaces. Body Text: character limit including spaces (Please include 2 call to actions within the copy if possible). Destination URL. Test and Seed list. The test list includes addresses of those you would like to receive the test of the blast and the seed list includes those you would like to receive the actual deployment of the blast. Best Practice Highlights Always use a strong subject line; this often determines if the gets opened. Content should be easy to scan. Readers scan for points of interests; use chunks of content with white space between. Do not use red, white or gray text. It decreases deliverability and reputation because most ISPs use it to identify SPAM. Turnaround/Build Time: Creative not received 5 days before deployment may not run as scheduled. Please deliver creative on time! Please note: Regarding Suppression Files: Applying client opt-out files is legally unnecessary and will limit the number of qualified IT professionals available to you. Many IT professionals choose IDGE as their trusted source, and request we filter and send topically relevant programs to them. Removing this qualified IDGE audience via a client s suppression file is discouraged. Regarding the Co-Branded Blast Format: Test promotions with minimal images are deployed for the best deliverability and response rates with the IDGE audiences. HTML increases the likelihood of the blast being caught in spam filters as well as increases the likelihood of the blast encountering technical/visual obstacles as pre-defined code will be adjusted to fit into the framework of our deployment platforms and would require longer turnaround times and additional testing prior to deployment. Content Integration Unit Runs in topic areas or home page. Logo in.eps or hi-resolution.jpg format. Provide 3 assets (i.e., Webcasts, Case Studies and/or White Papers) to be posted within the Content Integration Program unit. Please submit Title for each asset (50-60 character limit including spaces). Description for each asset ( character limit including spaces for each asset). Destination URL to asset or PDF of asset. Turnaround/Build Time: Up to 5 days from when creative is received. online online Page 6

7 Content Reel Runs in topic areas or home page. Logo in.eps or hi-resolution.jpg format. Provide up to 3-5 assets (i.e., Webcasts, Case Studies and/or White Papers). Please submit Title for each asset (50-60 character limit including spaces). Description for each asset ( character limit including spaces for each asset). Destination URL to asset or PDF of asset. Sizes: CIO, Computerworld, CSO, InfoWorld, ITworld: 970x55 / 970x250 Network World: 950x55 / 950x250 Turnaround/Build Time: 7-10 days from when creative is received. Cover Flow IMU Unexpanded unit is 336 x 280 pixels Expands to 672 x 280 Promotes 3 7 assets. 5 is ideal Overall design can be developed by IDGE or client/agency with guidance from IDGE to ensure design is compatible with functionality. Any change in to functionality or template will require custom development charges and additional development time working day turnaround from receipt of all materials Content: In-unit video Video detail panel includes video, headline and description Optimized for 16:9 aspect ratio Sharing requires that video is available to users at an external URL Video starts when user clicks on player control Maximum video size: 30 MB total Non-video assets Detail panel includes thumbnail, headline, description and target URL Asset types include: client hosted pages, other external links Sharing requires that asset is hosted at an external URL Any mix of content is acceptable in any order Interactions: IMU Expands on mouseover Collapses on roll off after short delay Expanded panel contains clickable carousel of all assets. Detail about each asset appears on click. User can scroll directly from detail panel to detail panel. In-unit video plays inside the unit on click. External links open in a new browser window on user click. online online Page 7

8 Social sharing: Sharing services are: Facebook, Twitter, LinkedIn and LinkedIn, Facebook and Twitter sharing is limited to the standard sharing tools and may not be available to users who do not use Twitter or Facebook or in workplaces where these services are blocked. sharing is via users client and may not be available to all users No tracking of who users share to is available Sharing availability cannot be guaranteed without testing. Generally, videos hosted in the IDGE players will be sharable via Facebook, Twitter and . Sharing tools shown can be limited across the ad or at the asset level. For instance, we can show Facebook on all assets but Twitter on just selected assets. Or, we could show Facebook and Twitter on select assets and only on other assets. Digital Spotlights Exclusive Sponsorship 2-page spread advertisement (static ad that will have a link to the advertiser website) High resolution PDF 14 3/4 x 9 3/4 Live 16 x 10 3/4 Bleed 15 3/4 x 10 1/2 Trim 3-5 assets to be featured in the back of the Digital Spotlight Title for assets. Asset descriptions, no more than 50 words. Descriptions may be used as the basis for promotional copy. We develop promotional copy in-house and will optimize for our audience as needed. Destination URL for each asset. Multi-Sponsored Single page advertisement per sponsor (stagnant ad that will have a link to the advertiser website) High resolution PDF 6 3/4 x 9 3/4 Live 8 1/8 x 10 3/4 Bleed 7 7/8 x 10 1/2 Trim Drop Tab Ad Unit Runs in 728x90 ad space. Logo in.eps or hi-resolution.jpg format. Provide up to 5 assets (i.e., Webcasts, Case Studies and/or White Papers). Please submit Title for each asset (50-60 character limit including spaces). Description for each asset ( character limit including spaces for each asset). Destination URL to asset or PDF of asset. Turnaround/Build Time: 5-7 days from when creative is received. online online Page 8

9 Dynamic Content Ads Content Surround IMU Leaderboard Masters of/microsite Show & Tell See Dynamic Content Ads Product Guide. Editorial eguide Sponsorship Logo Title for assets (up to 5). Asset descriptions, no more than 50 words. Descriptions may be used as the basis for promotional copy. We develop promotional copy in-house and will optimize for our audience as needed. Destination URL for each asset. Turnaround/Build Time: 7-10 days from when creative is received. Newsletter Sponsorship Headline: A maximum of 60 characters including spaces. Copy: 350 character limit including spaces. Call to Action: 250 character limit including spaces. Linking URL Submit company name as it should appear as the sponsor of the newsletter. Newsletter Creative Policy: Previously submitted newsletter copy will be used unless new copy is received by deadline date. IDG Enterprise is not responsible for typos in the text submitted. Delivery: During holidays or for technical reasons, newsletters may be mailed after the date specified in the insertion order. Turnaround/Build Time: Creative not received 5 days before newsletter deployment may not run as scheduled. Please deliver newsletter creative on time! Expanding Ads All expanding ads should be user-initiated on roll over. Expanding ads should auto-collapse on roll off and contain a close button. 336x280/300x250: Expands to the left and down to max. size 672x x90: Expands down only to max. size 728x270. online online Page 9

10 Fireplace Ads Clear Ticker Background Image Creative is a single image centered behind the site. The width can be between 1200px and 1430px, the height must be 720px.The image is not clickable and cannot support animation or sound. The top of the image must be designed to visually align to the top of the site. Matching site background color of #00629B. The 1430 x 720 can incorporate an image or background color other than #00629B. If desired the creative can fade to #00629B. within the available 720 pixel height. Background creative should extend to at least the middle 940px of the image to eliminate gaps between the edge of the site and the beginning of the background creative. File size limit: 65k Clear Ticker Creative is 972 x 100 banner (970x100 for Network World). Banner can be an image, transparent GIF or SWF file. SWF file cannot expand and must follow IDG s standard rules with respect to animation and sound. This area is clickable. Banner background should be designed to integrate with the 972 x 100 (970x100 for Network World) banner to create a see through or clear look. File size limit: 40k initial, 100K subsequent polite load (for rich media) Banner Creative is 728x90 banner. Banner can be an image or SWF file. SWF file cannot expand and must follow IDG Enterprise s standard rules with respect to animation and sound. File size limit: 40k initial, 100K subsequent polite load (for rich media) IMU Creative is 336x280. IMU can be an image or SWF file. SWF file cannot expand and must follow IDG Enterprise s standard rules with respect to animation and sound. File size limit: 40k initial, 100K subsequent polite load (for rich media) Optimal Range For Background Messaging To ensure the maximum audience sees text or visuals that are essential to the ad message, we recommend those elements fit within the optimal range of 1200px of the background image. This will ensure that more than 75% of the desktop audience views these elements. Traditional Background Image Creative is a single image centered behind the site. The width can be between 1200px and 1430px, the height must be 720px. The image is not clickable and cannot support animation or sound. The top of the image must be designed to visually align to the top of the site. Matching site background color of #00629B. The 1430 x 720 can incorporate an image or background color other than #00629B. If desired the creative can fade to #00629B within the available 720 pixel height. Background creative should extend to at least the middle 940px of the image to eliminate gaps between the edge of the site and the beginning of the background creative. File size limit: 65k online online Page 10

11 Banner Creative is 728x90 banner (970x125 banner for Network World & CSO). Banner can be an image or SWF file. SWF file cannot expand and must follow IDG Enterprise s standard rules with respect to animation and sound. CSO & Network World: Banner background should be designed to integrate with the 970x125 banner to create a see through or clear look. File size limit: 40k initial, 100K subsequent polite load (for rich media) IMU Creative is 336x280. IMU can be an image or SWF file. SWF file cannot expand and must follow IDG Enterprise s standard rules with respect to animation and sound. File size limit: 40k initial, 100K subsequent polite load (for rich media) Optimal Range For Background Messaging To ensure the maximum audience sees text or visuals on the that are essential to the ad message, we recommend those elements fit within the optimal range of 1200px of the background image. This will ensure that more than 75% of the desktop audience views these elements. Floating/Over the Page Units Floating elements should disappear after 5 seconds and resolve into fixed unit. Floating object should not exceed 200x200 in size. Floating elements must be capped to 1 impression per day, per user. Guarantee White Paper Programs Submit advertiser name as it should appear. White Paper subject line as it will appear on [IDG Enterprise brand website] (50-60 character limit including spaces). White Paper description as it will appear on [IDG Enterprise brand website] ( character limit including spaces). Descriptions may be used as the basis for promotional copy. We develop promotional copy in-house and will optimize for our audience as needed. Destination URL to White Paper or PDF of White Paper. If submitting a PDF file, maximum file size is 1 MB and PDF should be optimized for Web. Client encouraged to provide up to 5 keywords that best describe White Paper, so that we may leverage keywords for search at their discretion. Up to 2 non-required custom questions for registration form. Client logo (.gif or.jpg) 120x60. address for leads (if applicable). Turnaround/Build Time: Up to 5 days from when creative is received. online online Page 11

12 Home Page Road Block Banner sizes include: 728x90 and two 336x280/300x x600 may be included (speak with your sales rep). Please refer to overall banner specifications. What we track: impressions and clicks. Info Drop See Info Drop Product Guide. ipad Catfish Ad Unit Static Footer Specs Dimensions: 970x50 pixels* (full site width in both landscape and portrait). Creative: Visual and interaction design must conform to existing functionality and may be provided by client or can be executed by us. Full size < 29k Footer must visually separate from page with either a border or by using a full background color. Interaction is limited to click. The footer remains at the bottom of the page as users scroll. On click, pop-up module overlays the site and the footer disappears until pop-up is closed. Must include close button/link on right side of ad. Third-party tracking links/pixels okay. Pop-up Specs Dimensions: 700x625 pixels (approximately 5.5 x 5 landscape, 4 x 3.75 portrait). Creative: Visual and interaction design must conform to existing functionality and may be provided by client or can be executed by us. Content: include text, video, links, animated.gif and static images. Videos must be encoded to meet design dimensions, use h.264 and be less than 10 MB. Interactions: Video play and clickable links/images. May include multiple videos that users can select. Pop-up does not resize on rotation. Users can use multi-touch gesture to expand video to full screen. Custom Interactions: Transitions/animations/additional content types must be approved by us. To be developed using Javascript by us. Must include close button/link on upper right side of ad. Third-party tracking links/pixels okay. One pixel for pop-up. Video tracking is currently limited to starts only. Ad Development Ad development executed by us using custom HTML 5/Javascript and CSS. * Note: ipad screens have 132 ppi resolution. The ad will appear smaller on the ipad than on a traditional screen. online online Page 12

13 Video Requirements Video resolution: 640x480 (4:3) or 640x360 (16:9) For ipad Video IMU: Only 640x360 (16:9) acceptable for Video IMU ad File size: 15 MB max. Framerate: 30fps max. (recommend lowest possible) Audio Bitrate: 160 Kbps max. (recommend 128 or lowest acceptable) Audio Sample Rate: 48kHz max. File Format: Mp4 Encoding: h.264 with ACC audio Clients wishing to provide optimized video files prior to delivery should adhere to the specs above and provide a 640x480 (4:3) or 640x360 (16:9) video still to be used as the initial frame seen by users. We can optimize provided video files of 90 seconds or less to match the above specs. We will balance video and audio quality with the file size restrictions as effectively as possible. Video length is affected by factors such as framerate and audio settings and aspect ratio. As a rule of thumb, a 15 MB file with settings of 24fps/128Kbps/48kHz will allow for at least 90 seconds of video. ipad Cover Flow Unexpanded unit is 728 x 90 px (leaderboard), no animation or sound Expands to full screen carousel, optimized for landscape orientation Carousel promotes 3 7 assets Each asset has a content page Video plays in unit Delivered to ipad visitors (90%+ of IDGE tablet-based audience) 7 10 working day turnaround from receipt of all materials Content Overall design can be developed by IDGE or client/agency with guidance from IDGE to ensure design is compatible with functionality. Any change in to functionality or template will require custom development charges and additional development time. Assets can include any mix of: videos, Summaries of downloadable PDFs (ungated) and mobile detail pages maximum of 7 assets. Video size and quality is optimized for mobile bandwidth, optimal length is less than 3 mins. Downloadable PDFs should be tested for compatibility with ipad and files size should be optimized for mobile download Mobile detail pages can contain images, links and text and can link to any URL. Text should be short, bearing in mind a mobile audience Interactions Expands on user tap to carousel online online Page 13

14 Carousel is controlled by user swipe gesture, no mouseover or hover effects Tapping on carousel icons opens asset pages Collapses on user tap of close button Video Video File: 16:9 aspect ratio ideal, 4:3 accepted. Max file size 10mb, final video will be optimized for mobile bandwidth Preview image will be generated from video No clickthru URL Downloadable PDF Headline: Max 50 chars (including spaces) Summary: Max 120 chars (including spaces) PDF: File (should be optimized for mobile bandwidth by reducing file size as much a practical) PDFs should be ungated, IDGE hosted or client hosted. Mobile Detail Page Copy: Provide headline, copy and other text suitable for the page. Usually less than 150 words Design: Provide website, image files, style guide or similar direction for design Links: Provide calls to action and destination URLs (can be tracking links) Client can provide PSD file for the panel. Requires coordination with IDGE to ensure design is compatible with the format. ipad Video IMU Ad specs Dimensions: 336x280 pixels* Creative: Video plus clickable call to action/branding area. Visual and interaction design must conform to existing functionality and may be provided by client or can be executed by us. File size < 29k for clickable branding and start frame of video combined. Video: The ad is optimized for video in 16:9 aspect ratio. In Banner Video display dimensions: 336x189 pixels (16:9). Static image with start button for initial view is required. Branding area: Single 336x91.gif or.jpg, no animation. Interaction: Limited to video play and clickable links/images. Users can use multi-touch gesture to expand video to full screen. Multiple clickable regions are allowed in branding area. Video is not clickable. Third-party tracking links/pixels okay. One pixel for pop-up. Video tracking is currently limited to starts only. Ad Development Ad development executed by us using custom HTML 5/Javascript and CSS. online online * Note: ipad screens have 132 ppi resolution. The ad will appear smaller on the ipad than on a traditional screen. Page 14

15 Video Requirements Video resolution: 640x480 (4:3) or 640x360 (16:9) For ipad Video IMU: Only 640x360 (16:9) acceptable for Video IMU ad. File size: 15 MB max. Framerate: 30fps max. (recommend lowest possible) Audio Bitrate: 160 Kbps max. (recommend 128 or lowest acceptable) Audio Sample Rate: 48kHz max. File Format: Mp4 Encoding: h.264 with ACC audio Clients wishing to provide optimized video files prior to delivery should adhere to the specs above and provide a 640x480 (4:3) or 640x360 (16:9) video still to be used as the initial frame seen by users. We can optimize provided video files of 90 seconds or less to match the above specs. We will balance video and audio quality with file size restrictions as effectively as possible. Video length is affected by factors such as framerate and audio settings and aspect ratio. As a rule of thumb, a 15 MB file with settings of 24fps/128Kbps/48kHz will allow for at least 90 seconds of video. Mobile Expanding Leaderboard See Mobile Expanding Leaderboard Product Guide. Peel Back Ad unit starts as a page curl in the upper right of the home page. Upon mouseover, ad peels down to reveal a triangle of content in upper right portion of the 800 x 600 creative. Two files are needed: 125 x 100 gif/jpg/swf teaser unit is located at the top right of the site. 40k max file size limit. The lower left portion of the creative will not be visible. 800 x 600 gif/jpg/swf that the teaser unfolds to. 95k max file size limit. Maximum animation length 15 seconds, Max frame rate 24 FPS. The lower left portion of the creative will not be visible. Click URL must be provided Due date for materials: Please allow 7 business days before live date Portrait Ad See Portrait Ad Product Guide. online online Page 15

16 Pushdown Ad Unit Runs Run-of-Site Auto expands as page loads: Capped 1x per visitor, per day. Sizes CIO, Computerworld, CSO, InfoWorld, ITworld: 970x66 / 970x418 Network World: 950x66 / 950x418 Video file size: 30 MB total Social Hub Dynamic IMU (ITworld only) See Social Hub - Widget Product Guide. Social Hub Page (ITworld only) See Social Hub Product Guide. Social Sidecar Video Unexpanded panel is 60 x 55 pixel thumbnail with sponsor tag, PNG, FLA or JPG Simple eyecatcher animation, 2x loop (max), must be visual only Expands to video player on mouseover or click Text only call to action overlay links to any URL Unit appears on article and blog post type pages 7 10 working day turnaround from receipt of all materials Share feature displays up to 4 options. Supports Facebook, LinkedIn, Twitter and . Content Unexpanded teaser design created by IDGE or client/agency. IDGE will provide guidance to ensure design is compatible. Expanded video player is optimized for either 4:3 or 16:9 aspect ratios. 4:3 player is 300x258, 16:9 player is 400x258 Video, 10MB max file size. Less than 60 seconds run time (15-30 seconds optimal), FLV or MOV Call to action overlay appears over bottom right of video. Size 97x29 pixels graphic created by IDGE or provided by client/agency. Any change in to functionality or template will require custom development charges and additional development time. Interactions Expands on mouse over after short delay to prevent unintended expansions Collapses on mouse off after short delay to prevent unintended collapses Eyecatcher animation must be visual only, loop 2x (max). For example a shimmer or fade in designed to capture attention, not distract from reading. Video play begins on expand, with audio on Entire video is clickable to external URL, not just call to action online online Page 16

17 Timer counts down Video controls: pause, play, rewind to start and video scrubber Solution Center Contract signed, IDG Enterprise Online Account Services will contact client to schedule campaign kickoff call. Kick off call (client and Online Account Services attend) to discuss the Solution Center theme and look and feel, etc. Client s creative is due within 7 business days after kick off call to Online Account Services. IDG Enterprise Online Account Services will provide a Solution Center design mock up (.jpg) to the client for approval within 5 business days. The client will have up to 3 business days to approve the mock up. After the Solution Center mock up is approved, the IDG Enterprise team will build the interactive version of the Solution Center and will provide a link to the client within 5 business days for final approval. See Solution Center Product Guide for more. Sponsored Text Links character limit including spaces. Linking URL. What we track: clicks only. Impressions are estimated. We cannot support impression tracking tags. Turnaround/Build Time: Up to 5 days from when creative is received. Tech Debate Sponsorship (Network World only) 728 x 90 (leaderboard) 300 x 250 (IMU) 336 x 280 (IMU) 336 x 600 (half-page ad) TEXT LINK CREATIVE Can submit up to 3 text links characters of text Linking URL What we track: Clicks only LOGO Impressions are estimated. We cannot support impression tracking tags. 116 x 83 Logo in.eps or hi-resolution.jpg format Linking URL online online Page 17

18 LIBRARY SPONSOR SECTION Up to 440 characters of text including spacing Linking URL to site/page Ticker Ad Unit Runs in topic areas or home page. Logo in.eps or hi-resolution.jpg format. Max. 75 characters of text including spaces. Click through URL. Sizes: CIO, Computerworld, CSO, ITworld: 970x30 InfoWorld: 970x34 Network World: 951x41 What we track: impressions and clicks. Turnaround/Build Time: Up to 5 days from when creative is received. Video Client s video featured in the latest section in the [IDG Enterprise brand website] Video Library. Items to be provided by client: Video headline (35-60 character limit including spaces). Video description (230 character limit including spaces). Pre-roll, optional (10-15 seconds suggested. Pre-roll specs available at: Client provided video (Video accepted as.flv file. Encoding specs are available at: Video player layout options: Option 1: (must provide both banner sizes) 468x60 and 300x250 Option 2: 468x60 Option 3: No banner advertisements Flash banners in the video player may require additional time for testing. Turnaround/Build Time: Up to 5 days from when creative is received. Video Content Integration Unit Unit is full site width (varies by site) x pixels tall (height varies by site) Displays 1-2 clickable asset panels, scrolling in groups of 3 Hosts 3 or 6 videos in any grouping Any change in to functionality or template will require custom development charges and additional development time working day turnaround from receipt of all materials Content: Client logo online online Page 18

19 In-unit video that plays on page and includes a clickable call to action Video panel shows asset type eyebrow, headline and video thumbnail Video expands within unit on click Call to action icon expands across video on click. Target URL opens in new browser. Close video on user click Preferred video format: mpg Video file size: 30 MB total Total must be either 3 or 6 Interactions User initiated scrolling from controls on side and group control in top right Entire asset panels are clickable In-unit video plays inside the unit on click. A user-expandable call-to-action message is presented with the video player. Video Welcome Ad Click through URL. Video file (Note: We cannot accept ad tags for this unit). 728x90 Leaderboard unit (if sold as part of the program). Video Format:.flv File size up to 4 MB Video Length: Any. Best Practice :15 or :20 seconds. Video Aspect Ratio: 16:9 (preferred), 4:3 Client Logo: 88x31 pixels, transparent background,.jpg, 10k max. Lead Time: Please submit digital video assets 5 business days before launch for QA and implementation. If Leaderboard is sold as part of the program: Standard Leaderboard (728x90) specs apply. May use the same click through URL as the Welcome Ad. Webcast Audience Development Program Submit advertiser name as it should appear. Webcast subject line as it will appear on [IDG Enterprise Brand website] (50-60 character limit including spaces). Webcast description as it will appear on [IDG Enterprise Brand website] ( character limit including spaces). Descriptions may be used as the basis for promotional copy. We develop promotional copy in-house and will optimize for our audience as needed. Destination URL to webcast without registration form in place (in order for us to capture leads through its registration form system). Up to 2 non-required custom questions for registration form. online online Page 19

20 Client logo (.gif or.jpg) 120x60. address for leads (if applicable). Turnaround/Build Time: Up to 5 days from when creative is received. Welcome Ad/Interstitial Units Ad unit dimensions: 640x480. File Size: 100k max. File Format:.swf,.gif,.jpg Elements can animate for a maximum of 10 seconds, then the unit should pause on a static frame. Frame Rate: 30fps max. Looping not allowed. Audio must be user-initiated. Video must contain stop/pause controls. What we track: impressions and clicks. Windowshade Ad Unit Up to 8 assets (5 recommended). Please submit Title for each asset (50-60 character limit including spaces). Description for each asset ( character limit including spaces for each asset). Destination URL to asset or PDF of asset. Logo in.eps or hi-resolution.jpg format. Imagery you would like incorporated into the unit. Preferred color palette (if applicable). Sizes: CIO, Computerworld, CSO, ITworld: 970x24 / 970x234 InfoWorld: 970x38 / 970x245 Network World: 950x24 / 950x234 Turnaround/Build Time: 7-10 days from when creative is received. online online Page 20

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