UBM Medica digital SpecificationS

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1 Newsletter Guidelines Regularly Scheduled Positions available: 728x90, 160x600, 300x250, 300x600, or text Creative Specifications - Third party tags (HREF, IMG SRC) for the use of gif or jpg - DoubleClick jump tags are not accepted - Maximum file Size is 80K, no Flash or animation allowed Text Placement Specifications CancerNetwork ConsultantLive PsychiatricTimes SearchMedica Max Characters (including spaces) 65 Formatting 6 lines maximum Can include URL PhysiciansPractice Can include URL Creative is due to ad operations 5 business days before campaign start. Client Provided Content s (Advertorials) File Type Word or Notepad; Bold, italic, underlined or otherwise formatted characters are not accepted. Specifications Maximum width is 728px - A branding frame will be placed around your content Animated images or Flash banners are not supported Images need to be hosted by the client on their servers Maximum word count is 1,000 words - Microsoft Outlook will insert a default page break after 1,000 words which will in turn break the content Creative & suppression files are due to ad operations 5 business days prior to send. Code All code should be submitted using html and CSS for any custom styling Code tested as is Suggested CSS style support per client can be viewed at: Background image and/or color styling is not supported The opt in/out policy does not need to be included; the UBM Medica policy will be used Testing/Spam Filters Please use a spam filter tester prior to submitting your content When possible, send an html test of the content to verify it appears as desired

2 CancerNetwork ConsultantLive DiagnosticImaging InfectionsInMedicine Rheumatology Network OBGYN.net PediatricsConsultantLive Physicians Practice PsychiatricTimes TheAidsReader OncoTherapy Network Endocrinology Network Neurology Times The ONC SearchMedica Standard Ad Units Top/ Bottom Rectangle Skyscraper 728x90 300x250, 300x x600, 120x600 Rich Media Guidelines Flash 10.1/Action Welcome Ad Script 3.0 or Lower Rich Media (Interstitial) Video Max Initial Load 40KB 40KB 100KB Max Add l File Weight 100KB 100KB 160KB 1.2MB Max Frame Rate 18fps 18fps 18fps Max 3 loops/15 Looping/ seconds 15 seconds 10 seconds Max # of Panels 4 Panel Initiation & Close Expandable Ads (Max Size/Direction) A/V Duration Other Requirements GIF back-up req d; Click tag required for Mouse over or user click 728x90: expands down to 270 total px 160x600: expands right to 480 total px** 300x250: expands left to 500 total px 30 sec; audio must be user initiated and stop required GIF back-up required; Wmode value must be set to opaque Dimensions: 640x480 px No expansion allowed. GIF back-up req d; Wmode:opaque Click tag required 30 sec; video is user or host initiated GIF backup req d **Exception: SearchMedica s 160x600 expands to the left

3 Additional Guidelines Standard Ad Creatives Third party rich media tags accepted for the rotation of rich media Direct or third party tracking URLs are accepted for static gifs or jpgs Back up or default creative should conform to pharmaceutical guidelines - Branded and unbranded messaging should be addressed prior to creative launching Wallpaper Guidelines Formatting Images must be static gif, jpg, or png UBM Medica content area is 980px wide and the creative needs to include a blank space measuring that width (see example below) Maximum height is 1050px Maximum width is 1600px Visibility of wallpaper ads will depend on the user s browser width. We recommend designing creative around a width of 1280 pixels, which is a very common screen resolution. This will produce a display area of about 150 pixels on either side of site content.

4 Leaderboard Pushdown Guidelines The expandable leaderboard is similar to a standard leaderboard but with tabs. When rolled over, the leader board expands down pushing the page content down with it. Multiple tabs running horizontally. Each tab reveals a different page of content. Elements: Multiple elements incorporated into the object. Roughly up to 5 tabs, each tab consisting of copy, links, images, and video. Dimensions: Initial leader board is 728 pixels in width and 90 pixels in height. Expanded artwork is 728 pixels in width and 270 pixels in height. Creative types: Flash, flv, gif, jpg, pdf, or png. Backup Gif required. Unit can support video; video should be in MP4 format or higher quality and should be larger than the final presentation size. If video files cannot be obtained then provide a link to where the videos are playable. File size limit: Total size of initial elements should not exceed 100 kilobytes. Tracking metrics: Load, rollover of each tab, clicks on link, rollovers of videos, as well as seconds of interaction. Compatibility: All major browsers and operating systems, all mobile devices with web browsers, all ios devices (iphone, ipad). Mobile App Guidelines Availability Available on SearchMedica and PhotoClinic iphone apps Creative Specifications Third party rich media tags accepted for the rotation of rich media File type: gif, jpg, png, HTML5 - All files must be 8 bits per channel and 72 dpi Direct or third party tracking URLs are accepted Must click through to a compatible mobile URL Creative size is 300x50 - Expandable creatives are not accepted - File size should be no more than 10KB for static and 15KB for animated images Text links are accepted Mobile Website Guidelines Size Specifications Standard Expandable Direction 320x50 320x416 Upward 300x50 300x416 Upward 216x36 216x300 Upward 168x28 168x200 Upward

5 Mobile Website Guidelines (con t) Creative Specifications File type: gif, jpg, png, HTML5 All files must be 8 bits per channel and 72 dpi Preferred naming format: Name-of-file_dimensions-of-the-file.file-extension Carousel Banners Carousel creatives enable users to browse through multiple products, services and messages via one ad placement. Carousel banners have the ability to auto-rotate without possible user interaction or auto rotate until user interaction. Specifications frames - Each frame size should be 300x50 and/or 320x50 - The combined file size should be 15kb Requirements when submitting the creative to Mobile Theory - Auto Rotate Without Possible User Interaction - Final format should be jpg, gif, or png for the x50 or 320x50 banners size limitation All links associated with tap events - Associated link Auto Rotate Until User Interaction - Final format should be jpg, gif, or png for the x50 or 320x50 banners size limitation All links associated with tap events - Usable banner space is limited by width of arrows - 2 arrows 25x53 minimum (active state, green below) final format,.jpg,.gif or.png format, HTML5,.jpg,.gif or.png All mobile creatives are due to ad operations 5 business days before campaign start.

6 Mobile Website Guidelines (con t) Proper Images and Video Formats Images (including logos) - Layered PSD s (preferred) -.ai files -.eps files - High res jpgs - All other formats Video - 3GP-3GPP, MP4, MOV, AVI, FLV, VOB, M4V, WMV or DIVX formats accepted - MPEG-4, MPEG-1, MPEG-2, MPEG-4 Simple Profile, H263 and H264 codec s accepted - 4:3 ratio recommended - < 50mb/15 seconds of video (1 min. video = < 200mb); 1 min. > recommended - Audio may be auto initiated - Include play, pause menu, and close box Rich Media Certified with Phluant, Celtra, Pointroll, Eyewonder, Goldspot and MediaMinds Expanding & Rich Overlay Banners Similar to online expanding ads, they expand upon click, providing users with additional information without leaving the current page. Dimensions are 320x50 or 300x50 when collapsed - Width = 320px and 300px - Height = between 200px and 416opx File size is 6kb when collapsed and 40kb when expanded/overlayed Requirements when submitting the creative to Mobile Theory - Collapsed Banner - 320x50px and 300x50px - layered.psd or high quality jpg - Expanded must include a call out to close and: All links associated with tap events