Informative, intelligent and inspiring.
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1 Media Kit
2 Informative, intelligent and inspiring. InDaily is South Australia s only locally owned, independent source of digital news. Responsive across multiple platforms, Adelaide s thought leaders go to InDaily for up-to-date news, opinion, business, sport, arts & culture, food & wine, real-estate, design and events. InDaily readers are educated, sophisticated and digital-savvy, keen to engage with all that their city and state has to offer.
3 Who reads InDaily? 33.16% Aged % Aged % Aged Source Campaign Monitor, Google Analytics, Facebook, Twitter and Instagram July % University Qualification or Post Graduate 49% Professional/ Executive 51.70% Male 48.30% Female How do they engage? 83% Read InDaily several times a week or more 84, ,000+ Sessions 250,000+ Monthly users 14,900 15,800 23% 5, % Desktop 44.2% Mobile + Tablet 79% Access InDaily via (EDM) 67% Use InDaily as main source of news Source: Google Analytics Q3 average April June 2018 They are hardworking, well informed on current events, politically aware and consider themselves to be decisive, cultured leaders. Subscribers HH1 $150,000+ Compared to SA Average of 9%
4 Advertising opportunities LANDING PAGE HEADER MASTHEAD BILLBOARD 970w x 250h HEADER TOP LEADERBOARD EDM MEDIUM RECTANGLE MEDIUM RECTANGLE LEADERBOARD MEDIUM RECTANGLE MEDIUM RECTANGLE MEDIUM RECTANGLE HALF PAGE 300w x 600h BOTTOM LEADERBOARD FOOTER All measurements in pixels. Red indicates advertsining space.
5 EDM LEADERBOARD 30,000+ subscribers 29 % open rate MEDIUM RECTANGLE LEADERBOARD
6 Sponsored content Featuring Client branding Noted as contributor Can include multiple images Written by InDaily journalists or supplied Published on the InDaily EDM
7 Dedicated EDM Talk directly to InDaily s audience Featuring Sent to full InDaily database Sent on the day and time of client choosing Can include multiple images Click through to client website Built by Solstice Media with client approval
8 Real Estate Listings ARTICLE PAGE AGENT LOGO EDM AGENT HEADSHOT AND CONTACT INFORMATION SUBURB PROPERTY IMAGE PROPERTY PHOTOS AGENT LOGO PROPERTY INFORMATION AGENT LOGO BOTTOM OF EDM
9 Real Estate Opportunities WHY LIST ON INDAILY? InDaily has 84,000 registered subscribers. The property listing is included in our daily EDM and housed on our website. The real estate category is in the top 4 m ost viewed categories on InDaily. BOOKING Properties and listing need to be of an executive nature and will be published at the discretion of InDaily. Booking is not confirmed until the payment is processed. 23% of InDaily subscribers have a HHI of $150K+ verses the South Australian average of 9%. 79% of InDaily subscribers own or are purchasing a home, with 22% owning 1 or more investment properties. PARTNERSHIPS If you are interested in opportunities for creative and strategic brand alignment, please contact our team to discuss partnership opportunities. LISTING INCLUDES: Property description Link to agent contact 5-10 images of property Link to property listing on agency website ( if applicable) Logo and brand r epresentation on InDaily GET IN TOUCH / advertising@solsticemedia.com.au
10 Recruitment Listings ARTICLE PAGE EMPLOYER LOGO (if applicable) EDM RECRUITER LOGO JOB DESCRIPTION JOB POSITION AGENT LOGO JOB DESCRIPTION LINK TO JOB LISTING BOTTOM OF EDM
11 Recruitment Opportunities WHY LIST ON INDAILY? InDaily has 84,000 registered subscribers. The property listing is included in our daily EDM and housed on our website. 74% of readers have white collar jobs BOOKING Recruitment listing needs to be of an executive nature and will be published at the discretion of InDaily Booking is not confirmed until the payment is processed. 79% of readers are tertiary educated LISTING INCLUDES: Position description PARTNERSHIPS If you are interested in opportunities for creative and strategic brand alignment, please contact our team to discuss partnership opportunities. Recrutiers logo and brand representation Can include employers logo and brand representation Link to applicant submission GET IN TOUCH / advertising@solsticemedia.com.au
12 Advertising rates EDM Advertising Site Advertising ADVERTISEMENT TYPE PER DAY DIMENSIONS (px) Top Banner $750 Medium Rectangle $550 Half Page $ w x 600h Bottom banner $ w x 90h ADVERTISEMENT TYPE PER DAY DIMENSIONS (px) Banner (x2) $750 ADVERTISEMENT TYPE HOME PAGE RUN OF SITE CRM DIMENSIONS (px) Masthead Billboard $597 $35 970w x 250h Masthead Leaderboard $486 $25 Leaderboard $338 $20 Medium Rectangle $408 $25 Half Page $422 $35 300w x 600h ADVERTISEMENT TYPE PER WEEK DIMENSIONS (px) Leaderboard 1 $280 Leaderboard 2 $225 Medium Rectangle $350 Half Page $ w x 600h Sponsored Content PER PIECE ADVERTISEMENT TYPE PER DAY DIMENSIONS (px) Banner $500 Written by InDaily $2,200 Medium Rectangle $500 Supplied by Client $1,500 Dedicated EDM $5,000 All content is subject to editorial approval Placements subject to availability. All rates exc GST. All components are commissionable.
13 Specifications InDaily advertisement accepted formats PNG, GIF, JPG, HTML/HTML 5, Third Party Vendor Tags RGB format Embedded video must be set to autoplay/mute No Flash Maximum file size 1MB EDM advertisement accepted formats Static PNG or JPG only Tracking URLs accepted No dynamic javascript Maximum file size 1MBB Creative deadlines Standard Creative (including third party vendor tags) must be submitted 5 working days prior to go live date. Rich Media (including third party vendor tags) must be submitted 7 working days prior to go live date.
14 Rich specifications Flash Clicktag * Advertisements Website Supply a backup.gif with all flash ads. Supply on site click tags in one.txt file. Creatives must be supplied as 72 DPI EDM 728 x 90 static image (JPG or PNG) to be supplied with associated click tag for the date/s the campaign is booked to run on the EDM. Creatives must be supplied as 72 DPI We only track clicks on the EDM. As such, you will only need to supply a click tag for tracking, for example: Clicks: bs?cn=trd&mc=click&pli= &pluid=0&ord=[timestamp] Click tags for EDM must not have image embedded, it must be supplied as a separate image (JPG or PNG). Flash will not be accepted for EDM advertising - we can only serve image files. Supply EDM specific click tags in separate.txt files. * Also referred to as Third Party Vendor tags Test your ads prior to sending HTML5 Advertisements Website All HTML5 assets to be hosted externally. Supply creative in individual ZIP files per creative size. Recommended length is seconds or less. Clickthrough link must be properly implemented in the code, Video file must be under 1MB for example: geturl(clicktag, _blank ) on (press) { geturl(clicktag, _blank ) } EDM static image (JPG or PNG) to be supplied with appropriate link. static image (JPG or PNG) to be supplied with appropriate link. Flash will not be accepted for EDM advertising - only image files can be served. for HTML5 creative guidelines, see: for further information please visit: answer/165130?hl=en
15 Get in touch Kellie Melville Partnerships and Business Development Manager Emma Barnes Digital and Commercial Jess Bristow Advertising Coordinator
i n s p i r i n g i n t e l l i g e n t i n f o r m a t i v e 2018 Y AR ANU J edia Kit 2018 M 1
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