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1 IDTechEx Ltd Ltd-v3153/ Publisher Sample Phone: (US) or or (Int'l) Hours: Monday - Thursday: 5:30am - 6:30pm EST Fridays: 5:30am - 5:30pm EST customerservice@marketresearch.com MarketResearch.com

2 Fig. 1.1 Forms of NFC and non-nfc digital cash with examples Source IDTechEx 1.3. Forecasts NFC is particularly useful in the most mobile personal electronic devices which tends to mean fairly small ones in particular. However, the smallest such as an NFC finger ring that has been offered, have yet to prove themselves. For the coming decade, the mobile phone is optimal as an NFC device. By contrast, the fact that tablets are the fastest growing sector of personal electronics is not particularly inimical to NFC deployment. Imagine being in a crowded subway with baggage and trying to swipe your precious tablet across a barrier reader or even using it to purchase something in a busy retailer. It is done but it is not mainstream. On the other hand, tablets will conveniently exchange files such as pictures and videos using NFC and leverage NFC with the increasing number of on-board scientific instruments such as gyrometers, as we discuss later. IDTechEx forecasts for the forms of personal electronics responsible for the major expenditure are shown below. 5

Fig. 1.10 Sensor fusion the human model Source Freescale at the IDTechEx conference Printed Electronics Asia June 2013.

Steps in this direction include NFC involved in mobile phone Indoor Positioning Systems for navigation and information, initiation of video games that has recently been announced

3 Fig Sensor fusion the human model Source Freescale at the IDTechEx conference Printed Electronics Asia June Ubiquitous sensors enabling innovative applications that will lead to sensor fusion. Steps in this direction include NFC involved in mobile phone Indoor Positioning Systems for navigation and information, initiation of video games that has recently been announced and healthcare standards that are being agreed by the NFC Forum. Fig Micro electromechanical systems MEMS and sensor fusion Source Freescale at the IDTechEx conference Printed Electronics Asia June For example, one can imagine one of the new multi-radio (NFC, Bluetooth, WiFi etc chips leveraging the multi-sensor platforms. 20

4 Healthcare applications assisted by new standards Healthcare applications assisted by new standards as the following press release illustrates. Press release WAKEFIELD, Mass., USA - July 16, 2013 The NFC Forum, a non-profit industry association that advances the use of Near Field Communication (NFC) technology, has published three specifications, all of which are available now to the public for download at no charge. The three specifications are the Personal Health Device Communication (PHDC) Technical Specification, and the Connection Handover 1.3 and Signature Record Type Definition (RTD) 2.0 Candidate Technical Specifications. The PHDC Technical Specification enables devices such as wireless blood pressure monitors, weighing scales, and glucose meters to transmit health data easily via NFC technology to external computer systems for monitoring by physicians. Wireless health monitoring devices are being increasingly advocated by health care providers as a means of better managing chronic health conditions, such as heart disease and diabetes, and reducing health care costs. NFC technology supports these use cases by making communication between health devices, computers, and NFCenabled phones fast, easy, and intuitive. Formerly a candidate specification, the PHDC Technical Specification provides an interoperable data transport for personal health devices conforming to the ISO/IEEE Optimized Exchange Protocol and NFC Forum specifications. Health Care and Consumer Electronics are two of five areas of growth targeted by the NFC Forum as part of its Special Interest Group (SIG) initiative. The NFC Forum also supports SIGs for Retail, Payment, and Transport. The two other specifications published are candidate technical specifications: The Connection Handover 1.3 Candidate Technical Specification defines the structure and sequence of interactions that allow two NFC-enabled devices to establish a connection using other wireless communication technologies, such as Wi-Fi or Bluetooth. This makes it possible for solutions providers to deploy applications that combine the simple, one-touch set-up of NFC with the high-speed communication of Bluetooth or Wi-Fi. Connection Handover also supports static handover, in which the connection handover information is stored on an NFC tag. Version 1.3 of Connection Handover includes updates to the Connection Handover 1.2 Technical Specification, as well as support for mediated handover, whereby an NFC-enabled device acts as a handover mediator to facilitate connection handover between two other NFC-enabled devices. This capability is useful if those two devices are difficult to place in proximity to each other due to weight, size, or having a fixed location. The Signature RTD 2.0 Candidate Technical Specification provides developers with a means of enabling users to verify the authenticity and integrity of data within NFC Data Exchange Format (NDEF) messages. It specifies the format used when signing NDEF records and provides a list of 37

The barcode will be displayed in E-ink (electrophoretic display like Amazon Kindle e-reader) quality for scanning purposes.

5 Geode by icache Geode, not using NFC, is an iphone case that emulates credit and loyalty cards in the app, then uses the GeoCard provided to act temporarily as the card you select. When the transaction is complete, all data from the GeoCard are removed. Fig. 3.4 Geode wallet Source icache For loyalty cards, you take a picture of the barcode section. The barcode will be displayed in E-ink (electrophoretic display like Amazon Kindle e-reader) quality for scanning purposes. To keep all your information secure, the app has a biometric scanner that takes fingerprints for authentication. US residents can buy the Geode for $ Google wallet Google Wallet uses NFC and identifies debit and credit card and other information linked on your Google account. Fig. 3.5 Google wallet Source Google Currently, it works with NFC phones and US credit cards in the US supporting few merchants physically and online but promising more merchants to come with huge investment in the face of indifferent response. Google is opening up its m-payment service to allow third-party ID 57

6 HELPING YOU PROFIT FROM EMERGING TECHNOLOGIES IDTechEx Research guides your strategic business decisions. We provide independent market research, business intelligence and advice on emerging technologies to companies across the value chain. We are technical, impartial and experienced analysts and business leaders. We provide the answers that will help you to drive revenue in a much shorter time frame. Market intelligence reports from IDTechEx appraise the market opportunity, giving detailed forecasts and assess the technologies, competitive landscape, value chain drivers, barriers, case studies and global trends. PRINTED AND THIN FILM TRANSISTORS AND MEMORY IT PROVIDED THE BEST INFORMATION Dow Corning SUPERCAPACITOR / ULTRACAPACITOR STRATEGIES AND EMERGING APPLICATIONS THE REPORT IS EXTREMELY INFORMATIVE AND HELPFUL Major US Chemical Company AREAS OF COVERAGE PRINTED, FLEXIBLE & ORGANIC ELECTRONICS Materials Manufacturing & Processing Displays & Lighting Photovoltaics Sensors Logic & Memory Energy Storage Applications EMERGING MATERIALS & DEVICES Supercapacitors & Batteries Carbon Nanotubes & Graphene Transparent Conductive Films Touch Surfaces, Screens & Haptics Display, Lighting & TFT Technologies New Advanced Materials Smart Packaging E-MOBILITY: HYBRID, ELECTRIC & FUEL CELL VEHICLES Land Vehicles Water Vehicles Aircraft Components Energy Storage Infrastructure ENERGY HARVESTING Technologies Photovoltaics Energy Storage Applications ENERGY STORAGE Supercapacitors Batteries Enabling Materials Vehicles RFID, NFC, RTLS & WSN Passive RFID & NFC Active RFID & Real Time Locating Systems Wireless Sensor Networks, IoT & M2M Applications RFID FORECASTS, PLAYERS AND OPPORTUNITIES THE MOST INSIGHTFUL AND IN-DEPTH ANALYSIS LogicaCMG

7 PRINTED, ORGANIC & FLEXIBLE ELECTRONICS EXCELLENT Metals Industry Research & Development Centre Taiwan HYBRID AND ELECTRIC BUSES AND TAXIS CERTAINLY THE BEST WRITTEN IN THE BUSINESS Batteries International REAL TIME LOCATING SYSTEMS VERY INFORMATIVE Thin Battery Technologies RANGE EXTENDERS FOR ELECTRIC VEHICLES VERY COMPREHENSIVE AND AUTHORITATIVE Bladon Jets CONTACT US IDTechEx Ltd (UK) Downing Park, Swaffham Bulbeck, Cambridge, CB25 0NW, UK Tel: +44 (0) Fax: +44 (0) IDTechEx Inc (USA) 222 Third Street, Suite 0222, Cambridge, MA 02142, United States Tel: Fax: IDTechEx GmbH (Germany) Friedrichstraße 191, Berlin, Germany Tel: Fax: MARKET INTELLIGENCE PORTAL Scouting emerging technology spaces for new markets, ideas, applications or partners? Looking to capture opportunities and minimise risks arising from disruptive technologies? Wanting to learn which companies are winning and why? Hoping to find out what your competitors are thinking and doing? Looking for reliable market data to do your own business thinking? The Market Intelligence Portal provides you with timely businesscritical market intelligence on emerging technologies, continually supporting you in assessing opportunity and making business decisions. Subscribers will have access to two market research reports, regular webinars, weekly analytical articles, three to five weekly impartial company profiles, our raw forecast data, one hour of analyst time and company presentations gathered at our conferences. IDTechEx.com/portal SUBSCRIBING TO IDTECHEX RESEARCH Subscribing to IDTechEx research services allows you to access a wide range of our technology and market research on a given topic or across topics, providing you with unlimited access to new related content throughout the subscription period at tremendous value. This service should be of interest to clients seeking to remain constantly updated with all the key information on a topic over a period of time. Prices for our annual subscriptions start at the price of just a few individual research reports. You are able to leverage a team of highly technical researchers (most at PhD level) and business leaders who can provide a critical business function, saving you both time and money. All our subscriptions can be customized to address what suits your needs. CUSTOM RESEARCH AND CONSULTING PROJECTS IDTechEx provides bespoke research and consulting projects including: Business and technology appraisal and benchmarking Strategic assessment and advice Understanding of emerging technologies and markets Technology scouting and merger/acquisition identification or due diligence Identification and appraisal of market needs, opportunities, risks and sizing For more information or to discuss your needs please research@idtechex.com or call one of our offices.

March Santa Clara, CA Trends, Business & Career Opportunities in Wireless Sensors

March Santa Clara, CA Trends, Business & Career Opportunities in Wireless Sensors Trends, Business & Career Opportunities in Wireless Sensors Harry Zervos / h.zervos@idtechex.com IDTechEx / www.idtechex.com Overview of IDTechEx services IDTechEx is an independent market research firm