Paula Hunter NFC Solutions Summit June 3-4 Austin, TX. NFC & The Growth of Connected Consumer Electronics Devices

Transcription

1 Paula Hunter NFC Solutions Summit June 3-4 Austin, TX NFC & The Growth of Connected Consumer Electronics Devices

2 Agenda Internet of Things Global Market Situation Convergence - IOT and NFC NFC Forum Update 2

3 What is the Internet of Things? 3

4 What is the Internet of Things? A world in which every device that produces data can connect to the Internet Remote sensors Home appliances Consumer electronics Heating/cooling systems Office equipment Automobile engines and many, many more 4

5 What is the Internet of Things? The Internet of Things removes barriers: Machine-to-machine Machine-to-people People-to-machine The Internet of Things promises: Greater access to data Greater management of data Greater control of devices Gartner: 26+ billion connected devices by

6 Benefits of the Internet of Things Increased productivity Fewer steps Less data re-entry Greater, easier control Better coordination Data analytics Cost savings 6

7 Business Examples of the Internet of Things According to Information Week: Union Pacific cut train derailments by 75% using remote sensors Dubai Aluminum used sensor data to improve efficiency and increase output by 3.4% FedEx expects to save $9 million/year with truck sensors for more efficient dock assignments 7

8 Consumer Examples of the Internet of Things Wearable baby monitors Cars that send alerts for service needs Smart thermostats that automatically adjust the temperature Ovens that preheat in time for your arrival home and many more 8

9 What Does the Internet of Things Require? An inexpensive means of providing intelligence Easy network access A way to link physical objects to the online world A means of easy user control NFC Provides: NFC-enabled chips NFC Connection Handover NFC tags Intuitive tap interface 9

10 NFC Technology Global Market Situation 10

11 Recent Developments First NFC-enabled household appliances launched Wearables market takes off First nationwide NFC payments rollout in US New HCE feature in Android 4.4 Top payment associations launch HCE solutions Major North American coffee shop launches NFC pay New NFC/Bluetooth LE solutions Smart thermostats, hybrid beacons 11

12 NFC Phones Available Now (Representative) Flagship models with NFC Samsung Galaxy S4 & S3 LG G2, select Optimus series HTC One series Motorola Moto X Blackberry Z10 & Q10 Nokia select Lumia series Sony select Xperia series Google Nexus 4/7/10, Galaxy Nexus Android, BlackBerry, Windows Phone 8 all support NFC at operating system level 100% of Top 25 Amazon US contract phones 12

13 NFC Tablets (Representative) NFC-enabled tablets on the market or coming soon Asmaitha Sruta 7 Tablet Asus Padfone Infinity Asus Padfone 2 Asus Vivo Tab/ Tab RT Asus Vivo Tab Smart BWC ToughSlate 7 Cetrix CT973G Cetrix CD661 DLI 9000 Fujitsu Arrows Tab Google Nexus 7 Google Nexus 10 HP Elitepad 900 HP Elitebook Revolve Kuoziro FT701W 13

14 More NFC Devices Additional types of NFC devices available now or on the way Barclay Card Payment wristbands Glidepoint NFC trackpad I-O Data WiFi Router Moneto: NFC microsd for the iphone & Android Nintendo Wii U controllers Samsung NFC-enabled Smart Meters for laser printer utility companies Sony RC-S380 reader/writer RhythmTrak Heart Monitor Revosys V5 taxi ViVOtech NFC terminal/tablet payment terminals 14

15 NFC Laptops HP Envy x2 Lenovo ThinkPad Helix Sony Vaio Fit 15

16 More N-Marks in the World N- Mark Licenses per Year ,708 downloads since

17 Analyst Forecasts ABI Research 125M NFC handsets shipped in 2012; 285M shipped in 2013; 500+M in 2014 NFC-enabled smartphone shipments are anticipated to increase by 481% from 2012 to 2015 Berg Insight 1 in 3 mobile phones will come with NFC by 2017 From 2012 to 2017, installed base of NFC handsets will increase at a CAGR of 65% to reach 2.1bn units By 2017, the penetration rate for NFC in handsets will reach approximately 32% Gartner 50% of smartphones will have NFC capability by 2015 IHS Technology Two in three phones will come with NFC by 2018 Annual shipments increasing from 275M units in 2013 to 1.2B units in 2018 Juniper Research 1.5B+ mobile wallets in use around the world by 2018 By 2017, 1 in 4 US consumers will use NFC-enabled devices to pay for goods in-store 17

18 Convergence of NFC and IOT 18

19 Recent NFC Developments Supporting the Internet of Things Bluetooth 4.0 Wi-Fi Alliance Host Card Emulation (HCE) NFC model Extends power and reach of NFC Enables seamless customer experience Extends power and reach of NFC Enables seamless customer experience Supports easy development and deployment of NFC solutions 19

20 Updated Bluetooth Secure Simple Pairing with NFC Application Document guides developers in building solutions that seamlessly combine Bluetooth and NFC Updated to include Bluetooth Smart devices and Bluetooth LE Product of formal liaison with Bluetooth SIG signed last November 20

21 Wi-Fi Alliance Pushes the NFC Button Wi-Fi CERTIFIED Wi-Fi Protected Setup now includes NFC tapto-connect for simple setup of security-protected Wi-Fi devices and networks Extends the reach of Wi-Fi Protected Setup to smart home devices (refrigerators, thermostats, security systems) with a single tap Key enabler for the Internet of Things 21

22 HCE on Android 4.4 Secure Element New mode introduction: Host Card Emulation and RW mode covered, additional to P2P mode (Android Beam) 22

23 NFC in the Internet of Things eprovenance Temperature/humidity sensors in fine wine cases Provides data en route with a tap of an NFC-enabled device Tracks cold chain for quality Ensures provenance 23

24 NFC in the Internet of Things Touch an NFC-enabled phone to the TV remote and its screen is instantly mirrored on the TV 24

25 NFC in the Internet of Things Smart Lighting Link energy-harvesting wireless light switches to a home network with a touch an NFC-enabled phone Simplifies setup and control 25

26 NFC in the Internet of Things NFC-enabled appliances allow control from anywhere and receive helpful Web content. 26

27 NFC in the Internet of Things NFC-enabled vending machines Pay with a tap Earn loyalty points 27

28 The NFC Forum 28

29 Mission and Goals The mission of the NFC Forum is to advance the use of NFC technology by: Developing standards-based specifications that ensure interoperability among devices and services Encouraging the development of products using NFC Forum specifications Educating the market globally about NFC technology Ensuring that products claiming NFC capabilities comply with NFC Forum specifications Promoting the NFC Forum N-Mark 29

30 Members February 2014 SPONSOR MEMBERS PRINCIPAL MEMBERS 30

31 Members February 2014 ASSOCIATE MEMBERS 31

32 Members February 2014 IMPLEMENTER MEMBERS NONPROFIT MEMBERS 32

33 New Set of Integrated Specifications NFC Activity 1.1 Connection Handover 1.3 NCI 1.1 Digital Protocol 1.1 LLCP 1.2 Type 1/2/3/4 Tags designed for use together to streamline and accelerate NFC product development Mediated Handover is a new feature of Connection Handover

34 Special Interest Group Sectors Transport Health Payment Retail Consumer Electronics Air Transport & Ticketing Pharmacy Financial Institutions Product Tags PC, Tablet, Embedded Public Transport & Ticketing Insurance Terminal Manufacturers POS, Vending Handsets, Remote Controls Other Transport Schemes Clinic Merchants Coupons Computer Peripherals Appliances future Hospital Management future... Points, Rewards Personal Auto Potential to establish additional working groups as partners identify high market importance and opportunity 34

35 Liaison Partners 35

36 NFC Is Here! Still Some Challenges to Overcome 1 NFC adoption varies by region Payment is complex due to multiple players and business models. Solutions and simpler models like HCE are underway. Customer awareness limited outside Asia, fewer opportunities to experience NFC. The NFC Forum is the place to foster adoption and help overcome challenges. 36

37 Thank You and Join Us! 37