WiMAX mobility. Zeev Strahl Sales Director, Western Europe, Alvarion. Copyright Alvarion Ltd.

Transcription

1 WiMAX mobility Zeev Strahl Sales Director, Western Europe, Alvarion Copyright Alvarion Ltd.

2 Agenda 1. Personal Broadband & Mobile WiMAX 2. Mobile WiMAX Technology 3. WiMAX & 3G 4. Operator s Business Case 5. Alvarion 4Motion Solution 6. Summary 2

3 1 Personal Broadband & Mobile WiMAX 3

4 Broadband Mix 4

5 Broadband Upside 6B Billions/Decades 1B in decade 150M World Population Radio Users TV Users Mobile Phone Users Broadband Users Source: ITU, IDC 5

6 Cutting Wires 6

7 Consumer Needs and Market Opportunity Broadband adoption fueled interest in Personal Broadband services (DSL/Cable/WiFi Hotspots) Broadband anywhere delivered to your personal device No existing standard technology can deliver real mobile broadband services WiMAX has the potential to become a multi $billion mainstream market within a few years 7

8 Mobile WiMAX = Mobile Internet / Personal Broadband Services Take the Internet to where Cellular took voice 1985: voice at home, voice at work 1995: cellular voice everywhere - 27% of the 160 million PCs sold in 2004 were laptops milestone >50% of US PCs are laptops 2005: Internet at home and at work (broadband) 2010+: Internet everywhere - 90% of new laptops are WiFi-ready - US Broadband penetration 43% Jan Affordable multi-mbps Personal Internet Everywhere 8

9 Service Provider Needs Fixed Network Operators Enhance current (Fixed) broadband offerings with Personal Broadband services Improved economics for Hot Zone services (vs. Wi-Fi hotspots) Providing a solution for fixed mobile convergence (data and voice) Mobile Operators Expand personal broadband services to areas where 3G spectrum is not available or areas where 3G spectrum is limited Reduce cost/bit/hz over the access network Satellite Wireless complementary business (Hotspot / Hot Zone) A solution for the return channel problem Cable Companies Wireless complementary business (triple play and broadband flexibility) Some are already looking for an MVNO model for lack of a better alternative 9

10 Why WiMAX? Source: Senza Fili, May 06 10

11 Can Mobile WiMAX Address The Needs? WiMAX e-2005 is an industry-backed standard for IP-based wireless broadband that delivers Personal Broadband services Cheaper and wider spectrum Different frequencies Wider channel size Open and flexible architecture Centralized (hierarchical) Flat (distributed) Commercial viability supported by technological advantages OFDM/OFDMA, advanced antenna technology/mimo Unique open and distributed architecture Excellence in QoS Better spectrum efficiency High capacity and peak rates Advanced security 11

12 Market Growth Mobile WiMAX $10-20B Fixed/Portable WiMAX $1-2B Fixed BWA $500M 12

13 57% of WiMAX Subscribers Will Use Mobile WiMAX by 2010 Source: Senza Fili, May 06 13

14 2 Mobile WiMAX Technology 14

15 Mobile WiMAX Timeline /HiperMAN Lab Opens Jul 2005 First WiMAX Products Certified Jan 2006 Mobile WiMAX Rel-1 Performance Profiles Feb 2006 Mobile WiMAX Performance Profiles 2 nd Certification Lab Opens Mobile WiMAX (802.16e) 1st Certification 15

16 WiMAX e Eco-System Members Chip Manufacturers BeCeem Intel Corp. RunCom Sequance And more Handset/CPE Manufactures Motorola Nokia Samsung New Taiwanese vendors And more WiMAX Systems Vendors Alcatel Alvarion Lucent Motorola Nortel Postdata Samsung Siemens And more Services & Applications Microsoft Walt Disney Corp. And more The list is constantly growing (These are only examples) WiMAX has gained the required market traction and support 16

17 Wireless Broadband Technologies 17

18 5 Alvarion 4Motion Solution 18

19 Alvarion at a Glance Worldwide leader in Wireless Broadband Around 30% market share in BWA Largest installed base with more than 2 million units in over 150 countries Technology & standards leader Established: 1992 Three primary markets Broadband wireless access Broadband mobile Specialized cellular networks 19

20 Alvarion Mobile WiMAX Solutions for Fixed & Mobile Broadband Services Public Safety / Homeland Security / Telemetric applications IP backhauling Personal Broadband service Enterprise & broadband services Data & Voice Quadruple Play services Home & Outdoor 20

21 Alvarion 4Motion Solution 21

22 4Motion - WiMAX Solutions Personal Broadband for you, anytime, anywhere Complete End-to-End WiMAX solution Fixed/Nomadic/Portable/Mobile WiMAX services (Quadruple Play) Fully distributed all-ip architecture Advanced access technologies Flexible and low cost Featuring: Software defined radios (SDR), scalable OFDMA, smart antennas, MIMO & dynamic bandwidth allocation Delivered by Alvarion and its Technology partners 22

23 6 Summary 23

24 Summary Broadband adoption fuels Personal broadband consumer demand Mobile WiMAX is recognized by Service Providers as the vehicle for delivering Personal broadband services Can address multiple market segments Value added services Mobile WiMAX leads to new converged broadband networks Mobile WiMAX has superior performance compared with planned CDMA-based 3G enhancements High capacity All-IP flexible and cost effective solution Mobile WiMAX systems will be available in H th Century was for Broadband Wire line 21 st Century is for Broadband Wireless Alvarion is leading the broadband wireless market to the widespread adoption of standard-based fixed and mobile solutions 24

25 Thank you 25 Alvarion, BreezeCOM, BreezeMAX, BreezeNET, BreezeMANAGE, BreezeACCESS, BreezeLINK, BreezePHONE, WALKair, WALKnet, MGW, emgw are either registered trademarks, tradenames or service marks of Alvarion Ltd.