Cisco One Software and Smart Software Licensing: Cisco s New Strategy for a Simple Smart Tomorrow

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2 Cisco One Software and Smart Software Licensing: Cisco s New Strategy for a Simple Smart Tomorrow Dan Lohmeyer Director of Product Management, Cisco ONE Software Ben Strickland Initiative Lead, Software Simplification, CTP

3 Agenda Software Challenges Cisco ONE Software Smart Software Licensing Q&A 3

4 Challenges with Infrastructure Software Evolving business requirements demands speed and agility from IT Inconsistent technology deployed across domains. Tightening budgets, yet IT spend spikes at every network refresh Customer Experience Purchasing, provisioning, and ongoing management complexity

5 Introducing Cisco ONE Software A more valuable and flexible way to purchase Cisco networking and infrastructure software Cisco Smart Software Licensing A simplified system for provisioning and managing your Cisco software

6 Cisco ONE Software

7 Business Value Cisco ONE Software Agility and Innovations Financial Predictability

8 What Is Cisco ONE Software? A More Valuable and Flexible Way to Consume Cisco Software Current Model Cisco ONE A La Carte, Separately Priced Items Software Suites Offered as a Solution Software License Tied to Hardware Software License Portability Access to Ongoing Innovation Perpetual for the Lifetime of the Box Perpetual & Subscription Licenses Enterprise License Agreement

9 Cisco ONE Software Suites Data Center WAN Access Advanced Security Advanced Security Software and Appliances Advanced Application Advanced Capabilities and Applications Software Foundation Core Networking, Security and Systems Software with Network & Energy Management Networking Compute WAN Switching Wireless

10 Cisco ONE Software Suites Data Center WAN Access Advanced Security Threat Defense for Data Center Threat Defense for WAN Identity Services for Access Advanced Application Data Center Fabric Enterprise Cloud Suite WAN Collaboration Campus Fabric Advanced Mobility Services Foundation Foundation for Networking Foundation for Compute Foundation for WAN Foundation for Switching Foundation for Wireless Networking Compute WAN Switching Wireless

11 Components to Enable a Private / Hybrid Cloud Service Catalog for On-Demand Services Infrastructure Config. & Policy Automation Workflow Automation Support for Hybrid Architectures Multi-Hypervisor Support Prime Service Catalog For Self Service Portal with Analytics and Stack Designer for App Developers Cisco UCS Director Physical & Virtual Infrastucture Management Compute, Network, Storage, APIC Controller Cisco Virtual Application Container Services Cisco Intercloud Fabric Hybrid Cloud Management Multi-Hypervisor & Open-Stack Support 2013 Cisco and/or its affiliates. All rights reserved. Internal use Cisco Confidential 11

12 Components to Enable a Private / Hybrid Cloud Service Catalog for On-Demand Services Prime Service Catalog For Self Service Portal with Analytics and Stack Designer for App Developers Infrastructure Cisco ONESupport for Config. Workflow Hybrid & Policy Automation Architectures Automation Enterprise Cisco UCS Cisco Virtual Cisco Intercloud Director Application Fabric Physical & Virtual Container Services Hybrid Cloud Infrastucture Management Management Cloud Suite Compute, Network, Storage, APIC Controller Multi-Hypervisor Support Multi-Hypervisor & Open-Stack Support 2013 Cisco and/or its affiliates. All rights reserved. Internal use Cisco Confidential 12

13 Enterprise Cloud Suite: The Details Traditional Model Cisco ONE Software Price Difference Hardware UCS B200 M3 Blade Server Without CPU, Mem, 2.90 GHz E5-2690/135w 8c/20 MB Cache/DDR3 16 GB DDR MHz RDIMM/PC VIC 1280 Dual-40 Gb Virtual Interface Card Hardware UCS B200 M3 Blade Server Without CPU, Mem, 2.90 GHz E5-2690/135w 8c/20 MB Cache/DDR3 16 GB DDR MHz RDIMM/PC VIC 1280 Dual-40 Gb Virtual Interface Card No Change Software & Support UCS Director Prime Services Catalog Virtual Application Container Services Intercloud Fabric for Business (1 year subscription) Software & Support Cisco ONE Enterprise Cloud Suite containing UCS Director, UCS Central, Virtual Application Container Services, Prime Service Catalog, EnergyWise, UCS Performance Manager, Intercloud Fabric for 1 year -40% Additional Products included in Cisco ONE - Not priced in the traditional model - Enable broader capabilities UCS Central: Centralized multi-domain management UCS Performance Manager: Monitoring and capacity planning EnergyWise: Energy consumption visibility

14 Joerg Schmitz Lead Architect for Mid-Market Segment

15 Business Opportunity Enable a private cloud offering - Physical and virtual domains - Multi-tier application deployments - Tenant separation (security, routing, scalability, etc.) Keep the approach simple - Simplified provisioning and ongoing management - Secure and stable operations - Flexible licensing

16 Why Cisco ONE Software 1 Solution-based offer at an attractive price 2 Comprehensive offer with future capabilities 3 Simplified experience (ordering, etc.) 4 Licensing flexibility

17 Use Case Scenarios Enterprise Cloud Converged Data Center Network Next-Generation Branch Offices Connected Mobile Experience Infrastructure Automation Data Center Network Automation Intelligent WAN Unified Access

18 Simple, Flexible Software Consumption Model Business Value Agility and Innovation Financial Predictability Simplicity

19 Availability Generally available today: Foundation and Advanced Applications Perpetual-based licensing Platforms supported: Nexus Switches Catalyst Switches Integrated Service Routers Aggregation Service Routers Wireless Controllers and Access Points UCS and x86 Servers Coming in the future: Advanced Security offers Subscription-based licensing Enterprise License Agreements

20 An Introduction to Cisco Smart Software Licensing

The 5,000 M View: Fixing the Operational Issues New Operational Model required To Satisfy Customer Needs To Enable Advanced Buying Models To Provide a Single

PAK Registration Manually register each device. Unlock with license key. Device Specific Licenses specific to only one device.

21 The 5,000 M View: Fixing the Operational Issues New Operational Model required To Satisfy Customer Needs To Enable Advanced Buying Models To Provide a Single Customer Experience Cisco is in the middle of a major licensing transition: Customer & Partner Experience Limited View Customers do not know what they own. PAK Registration Manually register each device. Unlock with license key. Device Specific Licenses specific to only one device. Complete View Software, services, devices in one easy to use portal. Easy Registration No PAKs. Easy activation. Device is ready to use. Company Specific Flexible licensing, use across devices.

22 Smart Account

23 What is a Cisco Smart Account? Assets Smart Account *A single place to keep and manage all your Cisco assets* Users Pool all assets, User roles, and agreements Customer, designated VAR, Integrator, or other authorized party Additional Benefits of Smart Accounts include: Downloading new software Find out what new licenses you have Review Service contracts Review logs and specific cases you ve opened Track Purchases

Dividing your Smart Accounts with Virtual Accounts You can create virtual accounts that reflect your organization s departments then associate

24 Dividing your Smart Accounts with Virtual Accounts You can create virtual accounts that reflect your organization s departments then associate licenses and devices with those departments. Big University BigU.edu Virtual Accounts Departments Physics Dept Smart Account Mathematics Dept Biology Dept

Types of Smart Accounts Customer Smart Account Holding Smart Account Virtual Accounts Customer has the ability to manage software licenses in one account Managed by customer directly, designated VAR

Licenses, including information on End-customer Ownership and End-Customer Usage Roles Account Approvers Owner of account and enters/approves agreements with Cisco Account Administrators Manages

25 Types of Smart Accounts Customer Smart Account Holding Smart Account Virtual Accounts Customer has the ability to manage software licenses in one account Managed by customer directly, designated VAR or authorized party Virtual Accounts Temporary account where smart enabled products are stored Partner or reseller store these products until customer identified Visibility View of all Cisco Licenses, including information on End-customer Ownership and End-Customer Usage Roles Account Approvers Owner of account and enters/approves agreements with Cisco Account Administrators Manages users access and privileges Smart Account Administrators Can View /Manage all Licenses and Usage across the entire Account Virtual Account Administrators Can View/Manage all Licenses and Usage across 1 or more specified Virtual Accounts Visibility Partner/reseller will have visibility into all stored licenses that have yet to be transferred to an end customer The Partner/Reseller will deposit an order into a customer account when account is identified *Licenses can t be activated in holding Smart Accounts*

Smart Account Tools Use Cisco Software Workspace (CSW) to create and manage the Smart Accounts which will have Smartenabled products assigned to them in Cisco Commerce

1 Cisco Software Workspace (CSW) 2 Cisco Commerce Workspace (CCW) Create and Manage Smart Accounts Order & Assign Smart Products to Smart Accounts https://webapps.cisco.

26 Smart Account Tools Use Cisco Software Workspace (CSW) to create and manage the Smart Accounts which will have Smartenabled products assigned to them in Cisco Commerce Workspace (CCW) when placing the order. 1 Cisco Software Workspace (CSW) 2 Cisco Commerce Workspace (CCW) Create and Manage Smart Accounts Order & Assign Smart Products to Smart Accounts Within CCW. Click Add Smart Account 1. Select Create a New Smart Account 2. Indicate if you are creating the account for yourself or someone else 3. Validate Account Information and Receive Welcome 4. Complete Smart Account Setup by selecting correct addresses and adding other users.

27 27 Demo Smart Accounts

28 Smart Licensing

29 What is Cisco Smart Licensing? Cisco Smart Licensing is a new way of thinking about licensing at Cisco that is being applied to all products Instead of DRM, licensing provides a Software Inventory Management System that provides Customers, Cisco, and Selected Partners with information about Software Ownership and Software Utilization Ownership Usage Commerce (CCW) Smart Account Hello, I am Device-East5, I belong to BigU.edu and I am using 1x Advanced License Cisco Product I Have Purchased 5 additional Advanced Licenses for BigU.edu Hello, You are Device-East5, belonging to BigU.edu and the Physics department you are In-Compliance BigU.edu I Own: 10 I am Using:

30 Device Device 3 3 Device Device 2 2 Device Device 1 1 License Management Licenses belong to the company and are not node-locked to a device. Licenses can be applied to different devices as needed without need to purchase or rehost a license. Licenses are enabled through Configuration, not requiring the installation of a License File License Enable is Explicit Customer & Partner Experience Receiv e U se 2 Customer has enabled Device 1 Customer and 3. disables Device 1 and enables Device 2 > Enable Advanced Security > Disable Advanced Security > Disabled Advanced Security > Enable Advanced Security > Enable Advanced Security Customer Owns: 3 devices, 2 Advanced Security Customer licenses Owns: 3 devices, 2 Advanced Security Usage licenses Usage Customer, Partner, Cisco Sees Customer, Usage Partner, Device Cisco 1 Sees enabled Usage Device 12 disabled Device 23 enabled Device 3 enabled > Enable Advanced Security

Central Deployment Distributed Deployment Smart Software Licensing 1 Place Order Customer & Partner Experience Receiv e U se 2 Router Cisco Commerce Workspace 2 Activate and Use Software Switch

31 Central Deployment Distributed Deployment Smart Software Licensing 1 Place Order Customer & Partner Experience Receiv e U se 2 Router Cisco Commerce Workspace 2 Activate and Use Software Switch Firewall Software Cisco Smart Software Entitlement Manager Annuity Platform Unified Communications Usage Router Switch Firewall Video Unified Communicati ons SCH Transport Gateway Smart Software Satellite (Bundled with CSPC/CNC or standalone) *License Pooling is handled through the Cisco Smart Software Manager 3 Cisco Smart Software Manager Manage Licenses Cisco Software Workspace Manage Cisco Licenses Warning and Notifications -25 Major Alert: Insufficient licenses 25 needed to return to compliance How many I am using How many I own Shortage License Quantity In Use Surplus / 1900-WAN-Collab- Suite 1900-Threat-Defense- Suite Track and Transfer Devices ISR1921 Chemistry A Transfer ISR1921 Chemistry B Remove

Secure Ease of use Security Policy Simple Balancing Simplicity with Security Options Visual 1 Direct Cloud Access Cisco Product sends usage information directly over the internet.

32 Secure Ease of use Security Policy Simple Balancing Simplicity with Security Options Visual 1 Direct Cloud Access Cisco Product sends usage information directly over the internet. No additional Components needed 2 Direct Cloud Access through an Off the Shelf HTTPs Proxy Cisco Products send usage information over the internet via a Proxy Server. Any off-the-shelf Proxy will work. 3 Mediated Access through a Smart Call Home Transport Gateway Cisco Products send usage information to a local Mediator such as the Smart Call Home Transport Gateway (Free VM Download), which automatically completes the transaction with the backend. Cisco Product Cisco Product Cisco Product HTTPs HTTPs HTTPs Proxy Transport Gateway Cisco.com Cisco.com Cisco.com Your Cisco Software Usage Your Cisco Software Usage Your Cisco Software Usage Stage and Forget Available 4 Mediated Access through a On-Prem Collector Disconnected Cisco Products send usage information to a local disconnected collector, which acts as a local license authority. Once a month, an exchange of human readable information will be performed to keep the databases in sync. Cisco Product HTTPs Smart Services Collector File Transfer Cisco.com Your Cisco Software Usage

Disconnected Network 2 Mediated Deployments Disconnected Network 1 Direct Smart Software Licensing Components B Software Router A Cisco Commerce Workspace Cisco Smart Software Manager E Router Switch

Warning and Notifications None License Quan Use Surplus / Shortage 100 90 +10 Annuity Platform Overall Cisco Licenses Warning and Notifications -25 Major Alert: Insufficient licenses 25 needed to

33 Disconnected Network 2 Mediated Deployments Disconnected Network 1 Direct Smart Software Licensing Components B Software Router A Cisco Commerce Workspace Cisco Smart Software Manager E Router Switch Firewall Router Switch Firewall Router Switch Firewall SCH Transport Gateway Smart Software Satellite D C Air Gap 1900-WAN- Collab-Suite Usage Offline Monthly Inventory Update Local Cisco Licenses Warning and Notifications None License Quan Use Surplus / Shortage Annuity Platform Overall Cisco Licenses Warning and Notifications -25 Major Alert: Insufficient licenses 25 needed to return to compliance License Quantity In Use Surplus / Shortage 1900-WAN-Collab- Suite 1900-Threat-Defense- Suite Track and Transfer Devices Traditional Licensing Tools ISR1921 Chemistry A Transfer ISR1921 Chemistry B Remove

Introducing Cisco Smart Software Manager Customers self-manage Cisco licenses, based on consumption

Virtual The Smart Account is a single and systematic representation of a customer in Cisco's internal

The Smart Account name displays here Virtual Accounts are pools of licenses and product instances.

You can then transfer the licenses from that account to a different account.

34 Introducing Cisco Smart Software Manager Customers self-manage Cisco licenses, based on consumption needs, in one Portal. Work pane Smart vs. Virtual The Smart Account is a single and systematic representation of a customer in Cisco's internal system. The Smart Account name displays here Virtual Accounts are pools of licenses and product instances. All new licenses are placed in a default Virtual Account. You can then transfer the licenses from that account to a different account. Each Work pane will have additional tabs for its specific activities Navigation pane View entire customer license and product inventories Understand license and product landscape Receive timely issue messaging Easily troubleshoot product and license inventories

Select the hyperlink of License type you want to investigate 2.

35 Additional Information About A License License Details Additional license information is available if you click the License hyperlink Select the hyperlink of License type you want to investigate 2. Review Virtual Account Usage, License Expiration, product instances, and other License related events and history 1

1 Transfer Licenses to New Virtual Account 2 Transfer Licenses to the new Virtual Account 1. Select the Virtual Account that holds the Licenses you want to transfer 2. Navigate to the Licenses tab 3.

36 1 Transfer Licenses to New Virtual Account 2 Transfer Licenses to the new Virtual Account 1. Select the Virtual Account that holds the Licenses you want to transfer 2. Navigate to the Licenses tab 3. Click the Transfer hyperlink next to the license type you want to transfer 4. In the resulting pop-up box, select the Transfer options and enter a quantity 5. Click OK to submit the transfer or click Preview to confirm details of the transfer before submitting (see next slide)

37 Transfer Preview - Transfer Licenses to New Virtual Account

Check Event Log Check the Event Log Confirm the license transfer by checking the Event Log for the originating or destination Virtual Account.

38 Check Event Log Check the Event Log Confirm the license transfer by checking the Event Log for the originating or destination Virtual Account. The Event Log tab displays information about all of the events in a virtual account. From the Event Log tab, you can: 1. View a detailed list of all events 2. You can refine the list by using the filter and entering license type or product instance Export the table to a.csv file 3

Minor Alerts - Licenses 1 2 Corresponding hyperlinks allow you to take action

overall summary of the alerts in the virtual account. 1.

investigate 2. Select the alert tab in the top left of the Work pane 3.

39 Minor Alerts - Licenses 1 2 Corresponding hyperlinks allow you to take action from directly within the Alert 3 Minor Alerts The alert bar provides an overall summary of the alerts in the virtual account. 1. Select the Virtual Account that contains the Minor Alert you want to investigate 2. Select the alert tab in the top left of the Work pane 3. Take action on the alert Minor alerts are promoted to major alerts if not acted upon before the time limit is reached.

Register A Product Instance Step 1 Create a Token Create a token A token is used to register and activate a device and assign the device to the Virtual Account 1.

40 Register A Product Instance Step 1 Create a Token Create a token A token is used to register and activate a device and assign the device to the Virtual Account 1. Click an existing Virtual Account in the Navigation pane 2. From the General tab, click New Token 1 3. Enter a description of the token In the Create Registration Token dialog box. Enter the # of days you want the token to be valid for, and click Create Token button 3 2

Register A Product Instance Step 2 Copy the token Copy a token A token is valid for

Select the Copy hyperlink for the newly created token You can also Download the token

Revoke Revoke: Once the product is registered it no longer uses the token as a

41 Register A Product Instance Step 2 Copy the token Copy a token A token is valid for up to 365 days, the default is 30 days. 1. Select the Copy hyperlink for the newly created token You can also Download the token to a text file or Revoke the token from the Action field. Revoke Revoke: Once the product is registered it no longer uses the token as a certificate is pushed down to the device. To Revoke a token means to invalidate it so that any device that has the token but not a certificate will be rejected. 1

42 Register A Product Instance Step 3 Enter the configuration commands Smart Call Home should be configured on the device This is an example of a Smart Call Home configuration Smart Call Home configuration command: call-home contact- -addr sch-smart-licensing@cisco.com profile "CiscoTAC-1" active destination transport-method http no destination transport-method destination address http no destination address http

Register A Product Instance Step 3 Enter the configuration commands Open a terminal window for the device and paste in the Smart Software Licensing configuration commands This is an example for a CSR

43 Register A Product Instance Step 3 Enter the configuration commands Open a terminal window for the device and paste in the Smart Software Licensing configuration commands This is an example for a CSR configuration Smart Licensing configuration commands: (config) license smart enable (exec) license smart register id token NzkxOGQzZDEtY2E3NS00MzJhLWE1NmEtMDhjMmVjM2YyYWU4LTEzODI4OTYw%0 AOTcwMTh8WmtXWnh2TXkwUUp6RTdsZStTNlI5SUV6Y3loYXo5R3RqbE1pYnpM%0A MVI2TT0%3D%0A {Sample Token, do not use} (config)license boot level premium

Register A Product Instance Step 4 - Verify the device is connected 1 2 Verify the device is

Manager 1. Select the Virtual Account where the product instance is located 2.

Use the Filter feature if you need to narrow the list.

44 Register A Product Instance Step 4 - Verify the device is connected 1 2 Verify the device is connected After configuring the device, check to see if it displays in Cisco Smart Software Manager 1. Select the Virtual Account where the product instance is located 2. Select the Product Instances tab Locate the Product Instance in the list. Use the Filter feature if you need to narrow the list. Click the Name hyperlink to display additional Product Instance details. See next slide Cisco and/or its affiliates. All rights reserved. Internal use Cisco Confidential 44

1.0, Enforce Mode: IN COMPLIANCE Licenses in Use and their status Requested Time: Mon Jun 17 12:51:16.

45 Show License All Router#sho lic all Cisco Smart Licensing Agent, Version 1.0.0_development Product Instance: PID:CSR1000V,SN:99TLI1I3U6O Smart Licensing Enabled: Yes Assigned License Pool: Default Pool Features: Not yet implemented Entitlement Handle: 17 Tag: REG_25, Version: 1.0, Enforce Mode: IN COMPLIANCE Licenses in Use and their status Requested Time: Mon Jun 17 12:51:16.546, Requested Count: 1 Vendor String: Smart Licensing State: authorized (4) Current End Point Status Licensing Certificates: ID Cert: Date Issue: Not yet implemented, Date Expired: Not yet implemented Signing Cert: Date Issue: Not yet implemented, Date Expired: Not yet implemented Upcoming Scheduled Jobs: Certificate Renewal: Not Available Authorization Renewal: Thu Jan 01 00:00: Authorization Expiration: Thu Jan 01 00:00: Daily Job: Sat Jan 17 21:43: Product Unique Identifier

License Management Product Consumption 4 1 Device Consumption 2 3 Once a product instance is correctly configured, registered, and displays in the Portal, you can verify it s consumption on the

46 License Management Product Consumption 4 1 Device Consumption 2 3 Once a product instance is correctly configured, registered, and displays in the Portal, you can verify it s consumption on the Licenses Tab of the Virtual Account. 1. Click on Licenses tab 2. The In Use column should reflect the # of products registered to this specific license. 3. The Surplus column indicates how many active licenses are available. 4. The alert bar displays a major alert button, showing Alert status as Insufficient license in case there are not enough licenses in the Virtual Account. The alert displays explaining an action is necessary Cisco and/or its affiliates. All rights reserved. Internal use Cisco Confidential 46

47 47 Demo: Smart Software Manager

48 Smart Agent Adoption Timeline 2014 FULL SERVICE 2015 Roadmap: Individual Releases may change before final FCS As of Jan 16, Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Cloud & Virtualization ECS Prime Infra ASR1K Prime Network Registrar Prime Svc Catalogue Collaboration Technology CUSP CTS CUBE Network Svc Orchestrator Expressway Series & TP VCS Contact Center Enterprise Data Center Stingray (CSR1Kv) Intercloud Fabric (CSR1Kv) Open SDN Controller Enterprise Products and Solutions CSR1KV Cisco 5921 APIC EM ISR 800 ISRG2 ISA 3000 ISA 4000 ASR1K Open SDN Controller ISR 44xx/43xx VSM and Cameras Cat 3k Series MDS 9xx Series Nexus 7k Network Management vnam Security ASAv WSA ESA, SMA SSP ASA NG Service Provider ASR9000 Classic XR ASR920 XRV ASR920 Q-vBN ASR901/901s ASR902 ASR903 CBR-8 AnyRes Live (CAL) AnyRes Video (CAV) USC Trace Tool ASR 9kw/ FleXr NCS6000 ASR NG NCS Cisco and/or its affiliates. All rights reserved. Blue: To Be Committed Internal use Cisco Confidential 48

49 Simplifying Infrastructure Software Software suites designed for the most relevant customer scenarios Common capabilities available across data center, WAN, and local access Customer Experience License portability reduces the network refresh cost Additional features included over time Simplified purchase, provisioning, and ongoing license management

50 Call to Action Ask your account team or partner about Cisco ONE Software Visit the World of Solutions for Cisco Campus Enterprise Networks for Smart Licensing and Cisco ONE Demos Learn more with in-depth conversations Schedule a Meet the Engineer Schedule a Meeting in our Whisper Suite Create your Smart Account Meet the Engineer Lunch time Table Topics (Thursday 12:30-2:30) Recommended Reading:

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51 Complete Your Online Session Evaluation Please complete your online session evaluations after each session. Complete 4 session evaluations & the Overall Conference Evaluation (available from Thursday) to receive your Cisco Live T-shirt. All surveys can be completed via the Cisco Live Mobile App or the Communication Stations 51

Smart Accounts and Smart Licensing Introductions and Demonstrations

Smart Accounts and Smart Licensing Introductions and Demonstrations Alexander Voytenkov Customer Success Manager avoytenk@cisco.com June 2018 Customers don t know what they own, and Cisco can t tell them.