The Ad Grid. How To Build Traffic Campaigns That Convert Higher and Scale Faster

Transcription

1 The Ad Grid How To Build Traffic Campaigns That Convert Higher and Scale Faster

2 How to 20x Your Ad Production & Success This is a sample of bold text on a full color slide. This is good for quotes, stats, Rate dividers, etc.

3 The Story

4 YOU RE ABOUT TO LEARN OUR PROCESS FOR CREATING TRAFFIC CAMPAIGNS FROM STRATEGY TO SCALE.

5 This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, etc. QUIT CREATING ADS

6 START CREATING AD CAMPAIGNS This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, etc. 6

7 Here s the This is a sample of bold text on a full color slide. This is problem good for quotes, stats, dividers, etc.

8 You re probably creating one-off ad campaigns without a system or plan. This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, etc.

9 One Off Ad Campaigns Don t reflect the customer journey Relevance/ quality scores are low Aren t scalable Don t have market/message match 9

10 We used to do it, too

11 They work, sometimes This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, etc.

12 This is a sample of bold BUT text on a full color slide. This is good for quotes, stats, dividers, etc.

13 You re putting all of your eggs in one basket

14 80% of these ads will fail This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, etc.

15 Don t give yourself just one swing at the plate

16 You aren t giving yourself a chance to hit a home run. This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, etc.

17 It s time to go from creating ads to creating ad campaigns!

18 It s difficult to This is a sample of bold text systemize on a full color slide. a This is good for quotes, stats, dividers, etc. creative process

19 We can teach you which buttons to press

20 We can teach you to write ad copy

21 We can teach you how to find your target market

22 This is a sample of bold BUT text on a full color slide. This is good for quotes, stats, dividers, etc.

23 What about the actual marketing strategy This is a sample of bold text on a full color slide. This behind is good traffic for quotes, stats, dividers, etc. campaigns?

24 That pesky marketing part will This is a sample of bold text on a full color slide. make or break your This is good for quotes, stats, dividers, etc. campaigns

25 That s not scalable. This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, etc.

26 The Ad Grid 20x Your Ad Production and Success Rate

27

28 Example: 10 Minute Social Media Audit

29 Step 1: Identify Your Avatars (Specific to the offer)????

30 10 Minute Social Media Avatars Social Media Manager The Boss (digital marketing manager, CMO, CEO, marketing manager) Agency Owner Solopreneur 30

31 Step 1: Identify Your Avatars (Specific to the offer) Social Media Manager The Boss Agency Owner Solopreneur

32 Step 2: Identify the Hooks

33 How to Create Your Hooks Have Feel Average Day Status Proof/ Results Speed & Automation 33

34 10 Minute Social Media Hooks 10 Minutes - More engagement, traffic, and followers from Social Media Get A Grade Create A Report Grade Your Competition Know Your Goals 34

35 Step 2: Identify the Hooks Social Media Manager The Boss Agency Owner Solopreneur 10 Min Get A Grade Create A Report Grade Your Competition Know Your Goals

36 Step 3: Create Your Segmented Messaging (Copy) Variations

37 Step 4: Avatar Research

38 Social Media Manager Avatar Research Top social media conferences Top social media books Top social media tools Top social media schools/ courses Top social media blogs Top social media magazines 38

39 This is a sample of bold text on a full color slide. This for is good each for avatar quotes, stats, dividers, etc. Repeat this process

40 Step 5: Create or Outsource Ad Creatives

41 Step 5: Create or Outsource Ad Creatives

42 10 Minute Hook

43 Get A Grade Hook

44 Create A Report Hook

45 Grade Your Competition Hook

46 Know Your Goals Hook

47 Now, you have an entire AD CAMPAIGN! A package

48 Ad Campaign Package 20 Copy Chunks Targeting research for 4 avatars 5 ad creatives 48

49 You now have all assets needed to set up and run a full ad campaign. This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, etc.

50 Outsource (all or parts) of this or do This is a sample of bold text on a full color slide. This is good for quotes, stats, this yourself dividers, etc.

51 YOU should This is a sample of bold text establish on a full color the slide. This is good for quotes, stats, dividers, etc. avatars/ hooks

52 This is a sample of bold text on a full color slide. campaign This is good for quotes, stats, dividers, etc. One you ve run the

53 Step 6: Compile Your Results Social Media Manager The Boss Agency Owner Solopreneur 10 Min Get A Grade Create A Report Grade Your Competition Know Your Goals

54 Step 7: Scale!!! Social Media Manager The Boss Agency Owner Solopreneur 10 Min Get A Grade Create A Report Grade Your Competition Know Your Goals

55 Which avatar/hook This is a sample of bold text matches on a full color are slide. This is good for quotes, stats, dividers, etc. winners?

56 This is a sample of bold text on Scale a full color those!! slide. This is good for quotes, stats, dividers, etc.

57 The Ad Grid will help you scale in two ways Scaling past just doing more with what you have Scaling out a traffic/media team THIS IS A PROCESS 57

58 Just to recap. 1. Identify Your Avatars 2. Identify Your Hooks 3. Write Your Copy 4. Avatar Research 5. Create or Outsource Ad Creatives 6. Compile Your Results 7. Scale 58

59 You ve just gone from creating one ad.

60 To creating 20

61 This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, etc. You are 20x more likely to succeed

62 This is a sample of bold text on a full color slide. This scale is good for quotes, stats, dividers, etc. You know where to

63 You have a process (and template) so that you can use this to outsource or build a team This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, etc.

64 It s time to start This is a sample of bold text on creating a full color slide. AD This is good for quotes, stats, dividers, etc. CAMPAIGNS!! :)

65 This is a sample of bold text on bit.ly/ad-grid a full color slide. This is good for quotes, stats, dividers, etc.